We understand the challenges faced when expanding into international markets. Through our experienced leadership team, our well qualified inside sales resources and our marketing and technical expertise, we offer turnkey operations to complement our clients existing CRM, marketing and sales ecosystems.

1. DWCC Corporate
Overview 2014
Philippa Bradshaw
Business Development Manager
Phone: +44 (0) 7519 529987
Email: Philippa.bradshaw@dwcc.biz

2. Your International Inside Sales Partner
Leadership Team
Managing Director, Craig Hooper - UK, 20
years' experience in technology, SaaS sales
business development.
VP Global Sales, Craig La France - GA,
USA, Over 25 years in the software business
with experience in enterprise sales, business
development, alliances and SaaS/Cloud
solutions.
VP Corporate Development – Andy
Salentine, CA, USA, Over 25 years in the
M&A, start-up and VC community.
CTO Laine Philips, UK, Over 20 years’
experience with IT architecture, Chief
Architect JPMorgan Trade Services.
Background
DWCC was established in 2008, with a clear mission to
bridge the gap between North American SaaS
companies and accelerate their international revenues
in a low risk, variable cost fashion. We provide a range
of white label, inside sales and marketing services to
increase awareness, develop interest and nurture
commitment, all focused on creating a low risk
environment for end users to buy from our customers.
Solution
We understand the challenges faced when expanding
into new markets. Through our experienced leadership
team, our well qualified inside sales resources and our
marketing and technical expertise, we offer turnkey
operations to complement our clients existing CRM,
marketing and sales ecosystems.
Industry & Value Proposition Expertise
• Pharmaceutical
• Financial Services
• Manufacturing
• Government & Education
• Retail
• Transportation
Bristol San Francisco Sydney London Atlanta
• Process Collaboration
• Supply Chain Management
• Quote to Cash
• Procure to Pay Solution
• Cloud / IT Security
• Mobile Computing BYOD
• Global Trade Management

3. The Strategic Inside Sales Alternative to Tactical
Telesales and Appointment Setting
Client Pain Points Solution
Investment in office and
general administration
overhead on an international
sales team
Outsourced, variable cost
inside sales team operational
within 30 days.
Senior leadership time and
travel costs associated with
EU resources and sales
Agile trusted partner, remove
the short term pain, you can
scale and grow in line with
revenues
Scale and sourcing of
international resources to cover
technical and language
disciplines
A local multi-lingual inside
sales team, with translation
skills available as required
§ Your low risk International Revenue Acceleration
Partner.
§ We support the best product companies with world
class people, processes and technology.
§ A natural extension to your team, with your value
proposition, systems and corporate presence to
the market.
§ Local multi lingual resources create a low risk
buying environment for your customers.
§ International customer revenues booked on your
paperwork.
§ As your revenues and operations mature, we
source and place executives in key marketing and
revenue delivery roles.
§ Maximise your marketing automation and CRM
investments:

4. The Journey to Value
Launch
Analyst training at your HQ
understand your culture, operations,
value proposition, marketing and sales
ecosystem and systems.
Build out initial focus and prospect
lists.
Define processes, controls and
reporting.
First 45 Days
Inside sales team trained.
CRM systems testing.
Initiate inbound qualification.
Initiate outbound campaigns.
Review initial quality and results.
First 90 Days
Mature Systems
Mature Messaging
Mature Reporting
Mature TQO Metrics
Business As Usual
Monitor inbound lead flow and TQO
conversion quality.
Maintain outbound prospecting and
TQO metrics.
Maintain nurture lead pipeline.
Maximise marketing events.
Steady state ecosystem.
Sales leadership Placement.
30% of a clients revenues being generated from international
customers within 12 months
40% of a clients key customers based outside of their traditional
target market within 12 months.
Consistent run rate of
50 TQO’s per month
150 webinar attendees with 5% attrition rate
DWCC outbound deals twice as likely to close at 3 x average
deal size
Largest customer DWCC booked SaaS deal to date, 3 year
$4.5m
International Insides Sales
Team operational in 30
Days
Active sales discussions /
pipeline activity within 60 days
Mature processes and
reporting within 90 days

5. Case Studies, Revenue Delivery & Fees
International Inside Sales Operations: North American
B2B collaboration tool rated a leader in Gartner quadrant.
Inside Sales for Focus on EU & APAC direct sell markets
as well as priming the pump for international Channel
Partners.
• Marketing Inbound lead Qualification - 2,500 leads, 8
step process, 20% conversion rate
• Outbound Prospecting generated 500 MQL’s
generating 16 TQO’s per month
• Maintaining an $8.5m early stage pipeline handed
over to sales rep at TQO with a 20% close rate.
Global Named Account Sprint Case Study: Leading SaaS
provider of Procure to Pay solutions, targeting large
multinational accounts.
• 100 Companies, 300 Leads identified
• 100 Qualified Leads Generated
• 9 TQO’s - $15m Forecasted Revenue
• $6m booked Revenue by DWCC for customer
• $30M nurture pipeline under management
Typical Monthly Service Fees:
(Excluding Sales Incentives)
2 SDR’s /
Inside Sales Rep 5 SDR’s /
Inside Sales Rep
$20,000 $40,000