This slide share document lists my experience and skills.

1. Aradhna
Email: aradhna.14@gmail.com
Linkedin: ca.linkedin.com/in/aradhnas/
Twitter: @AradhnaS14
Belief: Learning is a lifelong process and I believe in ‘walk
the talk’. I have enrolled in an
online study program of BCIT to enhance my skill set. The
study is still on.
Who I am
Marketing & Communications Professional
Web & Print Writer
Creative Consultant
Journey so far…
9 years of experience in creating and implementing
strategic communication
while working as creative copy writer and marketing
communications professional

2. Key Skills
• Supporting Sales team with presentations, market
research and marketing material.
• Collaborating with designers and printers to create
marketing communications collateral.
• Managing promotional material distribution.
• Networking with key stakeholders within and outside
the organization.
• Managing and maintaining social media channels. Using
platforms like Mail chimp to engage audiences in targeted
marketing campaigns.
• Managing and regularly updating corporate website.
• Developing corporate brand strategy and market tactics to
reach target audiences.
• Developing yearly media plan ( Handled all India media
plan for the first company - WWICS).
• Building and executing yearly marketing plan.
• Collaborating with advertising and media outlets to
ensure the desired marketing message is propagated in
designated media.
Marketing & Communications
Writing & Editing
Project Management

3. Key Skills
• Content development for various items in print, radio,
mobile and web media.
• Writing copy for collateral reflecting unique brand
identity.
• Conceptualizing and developing brand
communication material.
• Well versed in doing research and writing for
Newsletters and blogs.
• Creating focused communication for the
organization in terms of product presentations, web
ads, media releases, tablet ads, corporate brochure and
more.
• Scripting and conceptualizing Audio
Visuals - Corporate and Event Theme based.
• Writing and proofreading media releases, articles,
blogs, newsletters.
Marketing & Communications
Writing & Editing
Project Management

4. Key Skills
• Managing complex project functions across
multiple platforms.
• Delivering stakeholder expectations.
• Creating dynamic event concepts and supporting
the client servicing team with concept
presentations.
• Coordinating among teams to execute projects.
Marketing & Communications
Writing & Editing
Project Management

5. Experience
• Performing Marketing initiatives to increase
revenue and build SW Media as a brand.
• Building marketing communications collateral.
• Coordinating with designers, web developers to
build company website from scratch.
• Conceptualizing, writing, and editing content for
company’s corporate and product portals.
• Communicating with media agencies and
national advertisers to include the newspapers
published by the group in their media plans.
• Editorial Consultant for Asian Journal ( Weekly
English Newspaper).
• Editorial Consultant for Business in Surrey,
Surrey Board of Trade's Business Newspaper.
• Maintaining social media platforms.
SW Media Group, Surrey, BC, Canada
Marketing &Communications Manage
March 2013 – present

6. Experience
Epitome Travels Pvt. Ltd., Delhi, India
Communication Specialist – Marketing
& Events
Aug 2011 – Jan 2013
• Creating marketing communications material for
various platforms-web, print, tablets.
• Initiating development of corporate
communications documents for the parent
company and its other verticals.
• Coordinating with designers, interior and
external stakeholders for delivery of marketing
communications collateral.
• Acting as a consultant on behalf of the company
and communicating with clients for the one of
the digital media product promoted by the
company.
• Developing concepts for events.
• Copywriting for various events and travel
collateral.
• Creating dynamic event concepts and supporting
the client servicing team with concept
presentations.
• Leading planning, design, production and
management of ValueTouch -the ambitious
digital menu tab project.

7. Experience
Investors Group, BC, Canada
Marketing Communications Coordinator
Sep 2010 – May 2011
• Developing and executing marketing plan
for Division director and his team.
• Creating marketing and communication
collateral.
• Coordinating with vendors and internal
teams.
• Positioning the Financial Advisor as brand
through various client contact initiatives.

8. Additional
Experience
Sr. Web Copy Writer (Asst. Manager Level)
Jan 2010-June 2010
People Interactive Group (Shaadi.com), Mumbai,
India
Asst. Manager Marketing Communications
May 2009- Sept 2009
Onetouchstar solutions - RockeTalk Inc. Delhi,
India (Head quartered in San Diego, US)
Sr. Copy Writer
Feb 2008 - April 2009
CS Direkt, an event management company,
Gurgaon, India
Sr. Copy Writer
April 2007 – Jan 2008
Jagran Solutions, an event management
company, Delhi, India
Asst. Manager Marketing Communications
Aug 2005 -March 2007
World Wide Immigration Consultancy Services
Ltd. (WWICS), Mohali, India

9. Education
• BCIT, Canada ( Still continuing)
Pursuing Social Media and Online Marketing - Online
course ( A first step towards acquiring Management
Certificate in Marketing Communications).
• Kurukshetra University, India
M.A. Mass Journalism and Mass Communication, 2005
Post Graduate Dip. in Journalism and Mass
Communication, 2003.
• Sikkim Manipal University, India
Post Graduate diploma in Information Technology,
2002 .
• Punjab University, India
Graduation: B.Sc Computer Applications, 2001

10. Computer Skill Set
Ms- office (Word, Excel, PowerPoint,
Outlook) – Expert Level
Corel Draw X5 – Beginner level
Adobe Photoshop CS5 – Beginner level
Adobe Illustrator CS5 – Beginner level
Freelance Work:
• Graphic Designing.
• Developing web site concept and
content.
• Building marketing strategy for the
company.
• Blog and Newsletter writing.
• Editorial Consultant for Local
Magazine in Surrey.

11. Experienced in
Conceptualizing and
developing following
•Marketing Communications documents
•Print Advertisements
•News Letters
•Advertorials
•Press releases
•Audio visuals
• Radio jingles
•Case studies
•Visual Merchandising
•Branding material
•Content and Copy Writing
•Marketing e mailers
•Web ads
•Website content
•Social Media Management
•Event Concept & Copy
•Emcee Scripts
•Invites
•Product & Concept presentations

12. Web Ads and Tablet Ads

13. Emailers

14. Sample of In office Branding