CrowdTogether offers a free crowdsourcing platform for marketing campaigns. It allows brands to engage communities by inviting fans to participate in contests like designing apparel or creating videos. Crowdsourcing builds strong connections between brands and passionate participants who become promoters by sharing contests on social media. The platform provides reporting and a database of qualified leads generated through this new marketing channel.
2. Why crowdsource?
“People don’t want to consume passively; they’d rather participate
in the development and creation of products meaningful to them.”
- Alvin Toffler, The Third Wave
3. About CrowdTogether
CrowdTogether offers a free crowdsourcing platform that marketing
managers, event promoters, and entertainers can use to activate and
engage their community members.
4. All-in-one Solution
Opportunity
Use crowdsourcing to turn your customer’s passion, enthusiasm and creativity into a marketing and
promotions campaign by giving them an entirely new way to connect with your brand.
Solution
With CrowdTogether’s free contest platform you can setup a fully branded, stand-alone
crowdsourcing campaign site and then invite your community of fans to participate.
Options
CrowdTogether’s platform offers a range of contest choices from apparel design and photo to audio/
video. Powerful backend management tools give brand and marketing managers full control.
Results
Crowdsourcing engages and activates communities. Fans build a deep connection with your brand
and a sense of ownership when you invite them to create and influence the products they consume.
Enthusiastic participants become promoters by sharing your contest through Facebook and Twitter.
Revenue
CrowdTogether collects contact information for all participants and provides a complete database of
users after each event. Brands can market directly to these qualified participants generating sales
revenue through this new marketing channel.
5. Social Recomendations
Crowdsourcing achieves strong activation from social
recommendations and referrals.
• When it comes to marketing products and services, the value of recommendations can’t be
overstated. According to eMarketer, 68 percent of Facebook’s half-billion users are more likely to
buy a product that has been referred by a friend, and Harris Interactive reports that 53 percent of
people on Twitter recommend companies and/or products in their tweets, with 48 percent delivering
on their intention to buy.
Display ads pale in comparison to the activation achieved from
crowdsourcing’s social recommendations.
• Overall U.S. campaign performance norms for 2008 across DoubleClick image, Flash, and rich
media campaigns are as follows: Display ads in the United States achieved a meager 0.10% click-
through rate.
6. Sample Contest Page & Features
Contest Features
• Make your contest public or private
• Customize the look and feel of your
event page
• Set contest rules
• Direct people to your contest page with
a unique URL
• Moderate contest entries or break a tie
• Spread the word with built-in Facebook,
Twitter, e-mail, and other share buttons
• Add a prize or other incentive for the
winner
• Full reporting package along with email
database of contest participants
• Downloadable design templates
7. Sample Submission Page & Features
Contest Features
• Participants share and promote their
favorite entries using Facebook, Twitter
and Email social media sharing widgets
• Stimulate discussions with comment
threads for each submission
• Displayed rank and number of votes
encourages users to campaign for votes
8. Sample Manage Contest Page & Features
Contest Features
• Manage every detail of your campaign
with backend management tools
• Approve or deny user submissions
• Appoint multiple contest administrators
to assist in campaign management
• Approve or deny participant access
