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Aroma or full indulgence blog slide

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How Are You Engaging Your Readers?

Publicado en: Empresariales
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Aroma or full indulgence blog slide

  1. 1. Are You Going For the Full Indulgence or Just the Aroma?
  2. 2. Let’s say you’re at Starbucks. Starbucks is your favorite place to get your coffee. Today you decided to reward yourself and indulge in some decadent chocolate cake along with your coffee.
  3. 3. So, you order your cake and coffee. You sit down; take a few sips of your coffee and a bite of your cake…which is to die for!
  4. 4. Just when you are really enjoying it, someone comes in a ruins your moment!
  5. 5. Unfortunately, email newsletters can be like that too…
  6. 6. You open the newsletter; you start reading about a topic that’s of great interest to you.
  7. 7. You’re about 100 words into the newsletter and suddenly you can’t read any more....
  8. 8. You have to click and go to the website to get the rest of the story.
  9. 9. You still get your “treat”, but it’s a bit of an inconvenience.
  10. 10. Or is it?
  11. 11. Here are two distinct methods to get your prospects to engage
  12. 12. Method 1: The entire “treat”
  13. 13. This means you never have to click on anything. Once you’ve opened the newsletter, you can continue to read the article from start to finish.
  14. 14. Method 2: Just the “aroma”
  15. 15. You create just enough curiosity or controversy with your headline and initial paragraphs for the reader to click through to your website to get more information.
  16. 16. Remember; the purpose of your newsletter is to create engagement.
  17. 17. There’s no “right” form of engagement. You just have to decide which one suits your business best.
  18. 18. +357 25 33 77 80 Office 203, VashiotisBusiness Center, Ag. Andreou& E. VenizelouSt, 3035 Limassol, Cyprus For your FREE email marketing consultation contact us today!