1. © 2013 IBM Corporation
What do you know?
The importance of sharing knowledge in your organization
Phillip de Ridder

2. © 2013 IBM Corporation2
Imagine this…
This afternoon everyone
in your company walks
out the door…never to
return…including you.
Would your company be
able to survive?

3. © 2013 IBM Corporation3
When a person leaves your company,
What
knowledge do
they leave
behind?
And where is it?

4. © 2013 IBM Corporation4
Where does your company “knowledge” reside?
How do people get to it?
How do people leverage it?

5. © 2013 IBM Corporation5
Everyday a person in your company…
will discover a new and more
effective way of doing business.
What are the chances others
could benefit from this new way?

6. © 2013 IBM Corporation6
Everyday a person in your company…
will find an answer to a
business problem they’ve
been struggling with.
What are the chances others
are struggling with the same
problem?

7. © 2013 IBM Corporation7
Everyday a person in your company…
will create something unique, a
process, a macro, a shortcut…
that will help them be more
effective in their work.
What are the chances
others could leverage
that creation?

8. © 2013 IBM Corporation8
Yet…everyday a person in your company…
will spend numerous hours
looking for just the right document
that contains the credible
information they need.

9. © 2013 IBM Corporation9
Yet…everyday a person in your company…
will spend countless
hours in meetings and on
conference calls just to
gain mere minutes of
value or insight

10. © 2013 IBM Corporation10
Yet…everyday a person in your company…
will broadcast emails
to numerous people
with the slight hope
that someone might
hear their cry for help
and be able to assist.

11. © 2013 IBM Corporation11
Good news! There is a better way!
A way business people
around the world are sharing
knowledge

12. © 2013 IBM Corporation12
Imagine this…
The 3rd largest building materials
company in the world with 47,000
employees in 50 countries.
Introduced a social business,
knowledge sharing project – SHIFT.
Sharing knowledge led to new best
practices and process, implemented
in 1/3 of the time it used to take.

13. © 2013 IBM Corporation13
Imagine this…
A premier railroad franchise based in the
United States structures its disparate
knowledge artifacts into a managed
repository and leverages social business
to access and leverage case files.
Knowledge sharing helped the company
produce litigation information in a timely,
low
cost manner, working to make
e-discovery a better situation.

14. © 2013 IBM Corporation14
Imagine this…
a family of mutual property and
casualty insurance companies
that wanted to break down the
silos that had developed in
their company and within their
independent agency force.
Sharing knowledge, they were
able to increase revenue from
$65M to $110M using 1/3 less
resources.

15. © 2013 IBM Corporation15
Imagine this…
a global industrial automation
device company that wanted to use
their collective knowledge better, to
remove geographical barriers to let
knowledge flow
Now people searching for specific
information can now access and
leverage content as well as the
personal experiences of others...
to deliver a better
product to the customer.

16. © 2013 IBM Corporation16
Just imagine what you could do with your knowledge…

17. © 2013 IBM Corporation17
through open communiciations
from knowledge transactions to knowledge relationships
1 Open conversations to provide
transparency and leverage the
views and opinions of others
Q? A!
Only 2 people
benefit from this conversation
Q&A
Microblogging
Social
Mail
Forums
Bookmarks
Wikis
Blogs
Everyone is able to benefit
from this conversation
2 Leverage social by incorporating it into all of your communications channels.
Don’t add social as a separate communication app…make your communication apps social.
+++ =Meetings Mail Messages Social
Confusion
Social
Mail
Social
Meetings
Social
Messages
=Success

18. © 2013 IBM Corporation18
through open sharing
from knowledge in folders to knowledge in action
1 Move from a knowledge model focused on the creations (files in containers),
to one focused on the creators (your knowledge workers)
2 Identify and leverage the credible knowledge by integrating social (people) with
your knowledge (content) repositories
Knowledge stored in silos is hard to
find, duplicated and often out of date
With open sharing based on social, find the
knowledge source and you find their knowledge
Which one should I use?
Knowing who created the content and who
has used and “liked” it makes it much easier
to find credible knowledge
Conventional knowledge search methods
can find potential knowledge, but it does
little in identifying the “best” fit

19. © 2013 IBM Corporation19
through open gatherings
from closed meetings to knowledgeable active communities
1 Keep interested parties engaged and updated
through social networks and communities built
around specific knowledge and interests
2
Leverage these communities and
networks as the “go to” place for subject
matter expertise and discussionsHuman Resources
Government Sales
Eating Healthy
Support
Store
Managers

20. © 2013 IBM Corporation20
We can help you realize what you can imagine
#1
IDC named IBM #1 in Enterprise Social
Software for the 4th consecutive year
60%
A growing majority of the Fortune 100 use
IBM social business software
400,000+
400k+ IBMers use the company’s social
platform to connect and collaborate
www.ibm.com/social

21. © 2013 IBM Corporation21
Ideas? Questions? Comments?

22. © 2013 IBM Corporation22
I look forward to working with you
Phillip de Ridder
TitleSocial Software Solutions Architect
Software Group
IBM Middle East & Africa
@phidzo
ae.linkedin.com/in/phillipderidder
phillip@ae.ibm.com

23. © 2013 IBM Corporation23
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