Darin Martin - Portfolio

2. Web Banner Ads - Master of Science in Banking and Financial Management

3. Web Banner Ads - Master of Criminal Justice

4. Web Portal Ads - Criminal Justice

5. Web Banner Ads - Master of Criminal Justice

6. Web Banner Ads - Bachelor’s Degree

7. Web Landing Page - Master of Criminal Justice

8. Web Microsite Landing Page - Bachelor Degree Program

9. HTML E-mail – Master of Criminal Justice

10. HTML E-mail – Bachelor Degree Program

11. Web Microsite – MSM in Project Management

12. HTML E-mail - MS in Project Management

13. Web Microsite – MS in Project Management

14. Microsite - Master of Criminal Justice

15. HTML E-mail - Master of Criminal Justice

16. Print Ad - Master of Criminal Justice

17. Course Brochure – Master of Criminal Justice

18. Top Selling Items - Analysis By Dollars and Quantity

19. Ontario Real Estate College – Career Path

20. Brochure – Become A Real Estate Professional

21. Print Ad – My Career Magazine

22. Print Ad – My Career Magazine

23. Ontario Real Estate College – Web Banner

24. OREA Centre for Leadership Development - Newsletter

25. OREA Trade Show Follow Up – Trackable Brochure Download

26. New Student Lead Acquisition - Landing Page

27. Trackable 1-800 Phone Numbers
• Identify which print media
or online marketing
vehicles are generating
caller response.
• 1-800 phone number
forwards calls to Call
Centre representative.
• Results reporting
accessible online.
• $35.00 month per phone
number
• .15 cents per minute

28. New Student Profile Data - Captured in Corporate CRM
• Primary reason to choose
Real Estate as a career.
• New Career
• Independence - Freedom
• Income – Financial Gain
• Other

29. New Student – Prospecting E-mail Campaign
New Career Independence - Freedom

30. New Student – Prospecting E-mail Campaign
New Career Independence - Freedom

31. New Student – Prospecting E-mail Campaign
New Career New Career

32. Kiosk Video Advertising

33. Kiosk Video Advertising

34. Ontario Real Estate College – Exam Preparation E-Mail

35. E-Mail Membership Announcements

36. Student Retention E-Mail Campaign

37. Student Retention E-Mail Campaign

38. Continuing Education E-mail Campaign

39. Continuing Education E-mail Campaign

40. Continuing Education E-mail Campaign

41. OREA Members Special Offer

42. Microsite Landing Pages – Targeted to Different Persona Groups
Each Microsite Landing Lead Source
page contains unique
content that speaks to Portal - Website - Print Ad
the target audience.
Unique Landing Page Unique Landing Page Unique Landing Page
New Students Career Changers Mature or Retired
Real Estate as a Career Individuals
Corporate Website
www.OREA.com

43. New Student – Prospecting E-Mail Campaign

44. My Career - Webpage

45. Working
Slides

46. Microsite – Project Management Institute – Accreditation Highlight
Accreditation
Highlight

47. Microsite – Banking and Financial Services Management

48. Microsite – Banking and Financial Services Management

49. Microsite – Insurance Management

50. OREA – Affinity Partners

51. OREA – Affinity Partners

52. Top Selling Items - Analysis By Dollars and Quantity

53. Top Selling Items - Analysis By Dollars and Quantity

54. Top Selling Items - Analysis By Dollars and Quantity

55. Top Selling Items - Analysis By Dollars and Quantity

56. Top Selling Items - Analysis By Dollars and Quantity

57. Top Selling Items - Analysis By Dollars and Quantity

58. Top Selling Items - Analysis By Dollars and Quantity

59. Top Selling Items - Analysis By Dollars and Quantity

60. Top Selling Items - Analysis By Dollars and Quantity

61. Top Selling Items - Analysis By Dollars and Quantity

62. Marketing and Sales - Creative
Highlight
accreditation
62

63. Marketing and Sales - Creative
63

64. Top Selling Items - Analysis By Dollars and Quantity

65. Top Selling Items - Analysis By Dollars and Quantity

66. Top Selling Items - Analysis By Dollars and Quantity

67. Top Selling Items - Analysis By Dollars and Quantity

68. Top Selling Items - Analysis By Dollars and Quantity

69. Top Selling Items - Analysis By Dollars and Quantity