From Driven Data to Data Driven @BNL e BNP Paribas Cardif, Gruppo BNP Paribas. Elisa Di Gloria, BNP Paribas Cardif and Davide Morgagni, BNLGruppo BNP Paribas
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Fintech. May 18th 2018. Data Driven Innovation 2018. Engineering Department, University of Roma Tre
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From Driven Data to Data Driven @BNL e BNP Paribas Cardif, Gruppo BNP Paribas. Elisa Di Gloria, BNP Paribas Cardif and Davide Morgagni, BNLGruppo BNP Paribas
- 1. FROM DRIVEN DATA TO DATA DRIVEN BNL E BNP PARIBAS CARDIF, GRUPPO BNP PARIBAS DAVIDE MORGAGNI, ELISA DI GLORIA Roma, 18 Maggio 2018
- 2. Speakers 2 Elisa Di Gloria Data Scientist Marketing Savings BNP Paribas Cardif Elisa.DiGloria@cardif.com +39 337 1343215 Davide Morgagni Data Scientist Divisione Commercial e Private Banking - Digital Evolution - Customer Insight BNL Davide.Morgagni@bnlmail.com +39 347 8237120
- 5. 55 3rd BANKING GROUP in revenues 28 companies 5 MILLION clients both private and business LEADERSHIP in each sector, a complete and quality offer18,000 employees
- 6. 66 BNP Paribas Cardif: Our organizational structure Cardif Assurance Vie Cardif Assurances Risques Divers Cardif Assurance Vie Italian branch Cardif Vita S.p.A Cardif Assurances Risques Divers Italian branch Cargeas Assicurazioni S.p.A. ITALY FRANCE
- 7. 77 CLIENTS B2B2C Channels Retail Partnership Digital Banks Consumer credit companies Auto captive finance houses Big retailers Telcos Utilities Agents and brokers 3DISTRIBUTION CHANNELS Savings Individual and Goods Protection Creditor Protection 3 PRODUCT LINES 3 DISTRIBUTION MODELS POINT OF SALE TELEMARKETING DIGITAL Our business model
- 8. 88
- 9. 9 The Times They Are A-Changin' % P
- 11. 1111
- 12. 12 Cardif for Customers & Compliance Benchmarking Customer segmentation Profitability Solvency II ratio Financial profiles Target market identification Data integration
- 13. 1313
- 14. 14 Knowledge and designing Customer segmentation and clustering Feature extraction for the characterization of sales pitches Monitoring and detailed comparison between different features of competitors products Identify the appropriate offer to each segment and defines the appeal probability for the customer
- 15. 15 Stairway to… a data driven company C4Cs First release Nov. 2017 Feb. 2019 Today Simplicity algorithms Automatic Data Ingestion V4C New features Dedicated Data Architecture
- 16. BNL 16
- 17. 17 Vision
- 18. 18 AI Definition
- 20. 20 The right solution for the right customer
- 21. 21 The right solution for the right customer
- 22. 22 The right solution for the right customer
- 23. 23 The right solution for the right customer
- 40. THANK YOU! BNP PARIBAS BNP Paribas Viale Altiero Spinelli, 30 00157 Roma www.bnl.it www.bnpparibascardif.it