Datawiz Loyalty is an online service that analyzes customer loyalty programs to build interactive communication channels via SMS and email. It helps target the right customers with personalized proposals at the right time to increase sales. The service uses automated tools to flexibly target and analyze customers online to estimate the effectiveness of different marketing campaigns and channels. This improves marketing coordination and optimization of advertising budgets while retaining customers and building long-term relationships.
2. - Mass marketing has low conversion rate (around 1,5%);
- When ads are regarded as spam, you lost your client.
Problems of mass marketing
3. - Customers are different.
- Customers only pay attention to what matters to them.
- Mass marketing ignores both factors above.
Reasons of failure
4. What does your customer realy want?
- Get the real proposal in time.
- NO SPAM!
5. What is your goal?
- Retent a client.
- Increase the number of visits and average bill value.
6. - The automated tools to resolve marketing problems.
- Flexible targeting.
- Calculate and analyse of customers online.
- Estimate the effectiveness of different marketing campaigns.
- Estimate the effectiveness of different marketing channels.
What does your marketing need?
7. - Improve coordination of marketing processes.
- Increase average bill value.
- Increase the frequency of purchases.
- Clear management matrics.
- Optimize the advertising budget.
- Keep good business reputation and image.
What does the business need?
8. An online service for analysing customer loyalty program. It helps
you to build interactive communication channels with your
customers via SMS-mailing
Datawiz Loyalty
9. "Sell beer to the right person at the right time"
Example:
10. Select all men who bought alcohol during
the last two months.
11.
12. They get the message: "10% Discount for beer!"
before the soccer game in the morning.
13.
14. Track the result: Check who has reacted
to the mailing and done shopping?
18. - Increase customer retention by personalised proposals.
- Build the long-term relationship with the customer.
Strategic benefits from
Datawiz Loyalty
19. - Increase Convertion rate: the mass delivery - 1.5%, while target marketing -
20-30%.
- Increase Increase customer visit frequency from 0.8 to 1.7 times per week.
- Increaes average bill value by 25-30%.
- Reduce churn rate by 17%.
Commercial benefits
from Datawiz Loyalty