Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Dave chaffey benchmarking your digital marketing - linked in web managers group
1. Benchmarking to improve your Digital marketing Linked In Web Managers Group Meetup London, Feb 22 nd 2011 Dave Chaffey, CEO, Smart Insights www.SmartInsights.com/presentations
2.
3.
4. The Smart Insights Plan-RACE digital strategy framework http://bit.ly/smartstrategy
5. 1. PLAN - Digital strategy benchmarking Download from: http://www.davechaffey.com/Internet-Marketing/C4-Strategy/benchmark-your-internet-marketing-strategy
6. An alternative benchmarking approach Source: Gijsbert van der Sleen, Consultant, Atos Consulting Contact through blog: http://www.maxx- online.nl . Now http://www.e-business-monitor.org
7. Where it all started for me - CMM Source: Carnegie Mellon University http://www.sei.cmu.edu
8. Digital marketing governance maturity Source: Econsultancy Managing Digital Channels report. Author: Dave Chaffey http://econsultancy.com/reports/managing-digital-channels-best-practice-guide
19. Email marketing benchmarking Presented by Grant Baillie of Argos at 2008 Email marketing conference, with permission
20. How socially engaged are your audience? http://www.forrester.com/empowered/tool_consumer.html
21. RF engagement scoring example Source: Interactive Marketing journal – January to March 04 – SilverMinds music catalogue Scoring: Recency Low 1 = > 24months 2 = 19-24 months 3 = 13-18 months 4 = 7-12 months 5 = 0-6 months High Frequency Low 1 = One purchases 2 = Two purchases 3 = Three 4 = Four 5 = Five High Note here boundaries are defined to illustrate behaviour. There are a different number in each group