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Sample Presentation Final

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Sample Presentation Final

  1. 1. Taking Your Business to the Next Level of Marketing Communications <ul><li>Sample Presentation </li></ul><ul><li>February, 2010 </li></ul>
  2. 2. Understanding Your Business <ul><li>It’s not about us , it’s about YOU and YOUR business objectives </li></ul><ul><li>Bringing these competencies to the conversation: </li></ul><ul><ul><li>National leadership in interactive marketing services </li></ul></ul><ul><ul><li>Continually expanding and evolving solution suite </li></ul></ul><ul><ul><li>Client driven, custom solutions </li></ul></ul><ul><ul><li>High integrity, relationship based, solution process </li></ul></ul><ul><ul><li>Intimate knowledge of healthcare and development purposes </li></ul></ul><ul><ul><li>Knowledge and experience building constituent loyalty </li></ul></ul>
  3. 3. Client Scenario <ul><ul><li>Strong, trustful relationship has been developed </li></ul></ul><ul><ul><li>Initial overview has been presented to client </li></ul></ul><ul><ul><li>Client is relatively unsophisticated direct marketer </li></ul></ul><ul><ul><li>Client has fairly robust database including donor giving histories </li></ul></ul><ul><ul><li>Client needs have been expressed as they know them to be </li></ul></ul><ul><ul><li>Client thinks volume of mail and timing are primary determinants of new donor acquisition success </li></ul></ul><ul><ul><li>Client has budget to support direct marketing recommendations </li></ul></ul><ul><ul><li>Client asked for specific solutions to grow donor base through direct marketing </li></ul></ul><ul><ul><li>Meeting is with key decision-makers, not gate-keepers </li></ul></ul><ul><ul><li>We have exactly 10 minutes to present solutions </li></ul></ul>
  4. 4. <ul><li>Synchronize donor data available from multiple sources and touch points </li></ul><ul><li>Expand and refine knowledge of donor characteristics </li></ul><ul><li>Target highest probability individuals </li></ul><ul><li>Personalize messaging </li></ul><ul><li>Link decisions and costs to return on investment </li></ul>
  5. 5. <ul><li>Must provide ability to manage, analyze and visualize campaigns, with results that are straight-forward and agile </li></ul><ul><li>Must manage and monitor donor retention, upgrade and acquisition </li></ul><ul><li>Must manage and grow donor relationships over time </li></ul>
  6. 6. <ul><li>Improve timeliness and quality of decision-making </li></ul><ul><li>Improve consistency of messaging throughout multi-channel initiatives </li></ul><ul><li>Improve productivity and operational efficiency </li></ul><ul><li>Improve prospect targeting </li></ul><ul><li>Reduce waste </li></ul><ul><li>Realize growth, increased loyalty through value recognition </li></ul><ul><li>Improve communication by enriching existing data </li></ul><ul><li>Increase return on investment </li></ul>
  7. 7. <ul><li>Data Integration </li></ul><ul><ul><li>Linking multi-sourced donor data to get a complete view of donors </li></ul></ul><ul><ul><li>Leverages superior knowledge based technology that builds accuracy and deliverability to the appropriate contact </li></ul></ul><ul><li>Analytics </li></ul><ul><ul><li>Who are your donors? What do they look like? </li></ul></ul><ul><ul><li>Likely high contributors </li></ul></ul><ul><ul><li>Segment donor behavior </li></ul></ul><ul><ul><li>Managing these relationships through segmentation </li></ul></ul><ul><li>Contact Suppression </li></ul><ul><ul><li>Eliminating non-profitable responders </li></ul></ul><ul><ul><li>Comply with legislative and industry privacy guidelines </li></ul></ul><ul><li>Data Enrichment </li></ul><ul><ul><li>Demographics </li></ul></ul><ul><ul><li>Psychographics </li></ul></ul><ul><ul><li>Hospital Information </li></ul></ul>
  8. 8. <ul><li>Communications across all channels: </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Web </li></ul></ul><ul><ul><li>Mobile and social media </li></ul></ul><ul><ul><li>Complete direct programs </li></ul></ul><ul><li>User-friendly campaign management solutions and tools: </li></ul><ul><ul><li>Work with clients legacy systems to ensure smooth transition </li></ul></ul><ul><ul><li>Flexibility to change campaigns as needed </li></ul></ul><ul><ul><li>Develop knowledge that will enable reporting and tracking activity that will directly impact donations </li></ul></ul><ul><ul><li>You know exactly what marketing activities to budget your time and resources for </li></ul></ul>
  9. 9. <ul><li>It’s not about us, it’s about YOU and your business objectives </li></ul><ul><ul><li>We are a national leader in interactive marketing services for over 20 years </li></ul></ul><ul><ul><li>Our solution suite continues to expand and evolve as business objectives become more complex </li></ul></ul><ul><ul><li>We are not restricted to a specific set of products. We provide custom solutions to our clients with a relationship-based, solution-oriented process </li></ul></ul><ul><ul><li>We understand healthcare </li></ul></ul><ul><ul><li>We know how to build loyalty through better communication based on a better understanding of donors </li></ul></ul>