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Tackling Roll-Out Complexity – Global Delivery Of Digital Brand Services: Nolte & Laute
1.
Day Ignite 2009 Customer
Summit NOLTE&LAUTH - Zürich, Chicago, October 2009
2.
Tackling Rollout Complexity
3.
4.
Rollout
5.
Styleguide
Product Data User Experience Content Applications Processes Systems
6.
Markets
Brands Retailers Languages Consumers Cultures Infrastructure
7.
What drives Complexity?
8.
Diversity
9.
10.
11.
12.
Requirements
13.
14.
15.
Radical Dates
16.
17.
18.
19.
20.
21.
22.
23.
Team
24.
Team
25.
Team
26.
Team
27.
28.
29.
THE CASE
30.
Product Ingredients
31.
32.
Market or
Brand Retail Global regional requirements requirements requirements requirements & flexibility & sales tools & localization
33.
Market or
Brand Retail Global regional requirements requirements requirements requirements & flexibility & sales tools & localization
34.
Synergies? Consistenc
y? Flexibility?
35.
Peo
ple Pro & ces se s http://iainstitute.org/en/learn/research/the_problems_with_cms.php http://iainstitute.org/en/learn/research/the_problems_with_cms.php
36.
Efficiency? Acceptanc
e? Loyality?
37.
Standardization Potential
User Experience 80% CMS 80% Styleguide 70% Website Visual Content 70% Product related Apps 70%
38.
Standardization Potential
User Experience 80% CMS 80% Styleguide 70% Website Visual Content 70% Product related Apps 70% Textual Content 40% Single Data Processes 20% Source Dialogue related Apps 20% Publishing
39.
Standardization Potential
User Experience 80% CMS 80% Styleguide 70% Website Visual Content 70% Product related Apps 70% Textual Content 40% Single Data Processes 20% Source Dialogue related Apps 20% Publishing Rollout Processes !
40.
41.
Winning Strategies
42.
What is the
key success driver regarding project setup?
43.
Make the WCMS
pull the project…
44.
How many people
should be in charge?
45.
46.
What does it
take to sell the product to the market?
47.
The mind of
a market manager New Other Stuff Website 10% 90 %
48.
Pragmatism. Pragmatism. Pragmatism.
49.
What is the
winning work attitude?
50.
51.
Finally. Start low, scale
fast.
52.
For a successful
launch of your CQ5 platform you have to successfully tackle rollout complexity.
53.
54.
Global Delivery of
Digital Brand Services Kai Müller NOLTE&LAUTH