materi kuliah: manajemen kewirausahaan dan inovasi magister manajemen - Universitas Padjajaran

1. INNOVATION
Making
Mata Kuliah: Manajemen Kewirausahaan dan Inovasi
Magister Management - Universitas Padjajaran
Bandung, 10 Juni 2015
Disampaikan oleh
Deddy Rahman
Founder KATAPEDIA
Happen...
4 STEPs to

2. take a leap to becoming
an entreprenuer
“Salah satu cara tercepat menjadi
pribadi innovatif adalah dengan
membuka usaha startup digital”
-Deddy Rahman-
Step #0

3. PASSION
OPEN MIND
CURIOSITY
DARE TO BE
DIFFERENT
TAKE TIME
TO THINK
SHARING
NEW IDEAS
TEST
THE WATER
FOCUS
Disiplin
Pribadi
Innovatif
Kewirausahan dan Pribadi Innovatif:
Belajar dari Perjalanan PT Katapedia Indonesia

4. Bring your idea to Life
Step #1

6. Typesof New Ideas
NEW PRODUCT
(A BRAND)
KATAPEDIACENTER
A NEW TWIST ON
AN EXISTING PRODUCT
AN EXISTING PRODUCT
WITH A NEW PURPOSE

7. Write it Down, Make it “Real”
Name of product ?
The Product Look Like ?
Product Function ?
Who will Use or Buy it ?
Why will People want or need it ?
Why is it Special ?

8. Test Your Idea!!

9. Research YourCompetition

11. Bootstrapping,
make the most of
your own resources
Step #2

12. Sumber Pendanaan Awal
FAMILY FRIENDS ANGEL INVESTORS

13. Bahasa Awal para Investor

14. manufacture your idea
into a product
Step #3

16. Fase Pembuatan Product
Bikin
Mock-up
Pilih Team Product
Internal / Vendor
Peluncuran
Versi Perdana
Siapkan
Packaging

17. What You Should Look for in
a Graphic Designer
 Good experiences, good references, and a
portfolio with designs that appeal to you
 Good Communication Skills
 Honesty & Creativity
 The ability to handle rush jobs
 Patience
 An interest in your work

18. make the most of your
marketing efforts
Step #4

21. Next Step
Versi
1.0
Versi
2.0
Versi
3.0
Publish
Evaluasi
DevelopImplement
Packaging
Continuous
Improvement

22. TERIMA KASIH
SEMOGA BERMANFAAT 
@deddyrahman
081212781082