How to Develop a Business Brand through developing a compelling strategy that includes the following: Competitive Market Offerings, Clearly defined Operational Excellence, Customer Care Solutions, Social Media Capability, Growth and People Agenda
2. Strategy Framework
Our purpose
Our promise
Innovation for you
Our Difference
We inspire brands
Our Way
Creativity. Value, Trust We turn every idea into a REALITY
Our 5 strategies
1
2
3
4
5
OUR CUSTOMERS
With XXX, customers CAN confidently Engage, expect
creative excellence and receive competitive value
OUR GROWTH
At XXX, we CAN deliver new and more innovative
solutions in more places for customers
OUR OPERATIONS
At XXX, we CAN and will be the most innovative
advertising agency, always leading the way in
creativity
OUR PEOPLE
OUR REPUTATION
At XXX, we have talented CAN do people, with the
right skills in the right places
At XXX, we CAN make a big difference to our world
by partnering with the right companies to deliver
value
3. Brand Framework
Our promise
Innovation for You
Our purpose
We Inspire Brands
Our Difference
Our Way
Creativity
Xxx
Xxx
Xxx
Trust
Value
Creativity
Value
Xxx
Xxx
Xxx
We turn every idea into a Reality through xxx
Trust
Xxx
Xxx
Xxx
4. Competitive market offerings
•
•
•
Clearly defined set of offerings
•
•
•
Drive operational excellence
• World class creative services
• Quality of Artistic Design
• Multi channel capability & experience
Clearly defined market segmentation
Always competitive value
Scalable across customer segments
• Simplify processes
• Improve stability & speeds of systems
• IT Transformation
Accountability by market segment
Collaboration across segments
•
•
•
Transform customer experience
•
•
•
•
•Focus on cost cutting initiatives
•More efficient ways of doing business
•Increased accountability on cost control
Distinctive & liked brand
Customer Loyalty Program
Multi Channel Experience
Growth
Better recognised & recommended
Local
International
Deliver on branded claims
•Strategic partnerships
•Maintain and grow market share
•Open new
Emotional connection to the brand
Motivate our people
Grow our Virtual Presence
• Increased Internet visibility
• Social Media Presence
• Easy to Use applications
•
•
•
•
Right minded people in the right places
New ways of working
Talent management
Clear targets, priorities & accountability
markets