3. Founder of DigiPro Marketing Academy
They are passionate about what they do & have your success in mind
"A mentor is someone who sees more talent & ability in within
you , that you seen in yourself. and helps bring it out of you“
We are focus on our approach distinctive and our teaching tools highly conducive to
better learning, but our trainers are highly skilled professionals. All our trainers are
certified or post-graduate degree holders with expertise that cover fields such as
accounting, finance, management. They also boast years of proven work experience.
Carefully selected and continuously evaluated, our trainers are all members of
professional societies and associations and regularly attend relevant events that can
further improve their already impressive skills.
ROHAN SHARMA
Dean , Corporate PGDM - Digital Marketing
Google Certified, Digital Marketing Certified
Founder of DigiPro Marketing Academy
4. Why Us ?
• Full Practical Exposure
• Latest Curriculum designed by
Industry experts
• Live YouTube Studio
• Design Essentials
• Start earning from day one
• 100% Job Assistance
• Full Access to notes and seminar
sessions
• After Course Assistance
• Learn all aspects of digital
marketing
• ISO Certified
• Guest Lectures
• Free tools and software's
• Interactive sessions
• Become Google and Facebook
Certified
• Batch Flexibilities
8. Coverage Area
Digital Marketing
Overview
Domain, Hosting,
Website Strategy
Website Designing
(Word press)
Lead Generation
Landing Pages
Designing
Essentials
(Adobe
Photoshop)
Inbound
Marketing
Google AdSense,
Blogging, Affiliate
Marketing
Content
Marketing
Google Analytics
9. Coverage Area
Search Engine
Optimization
Google Search
Console, Bing
Webmaster
You Tube Studio
Social Media
Optimization
Social Media
Marketing
Google
AdWords
Online
Reputation
Management
Project
Submission
Freelancing &
Internships
11. Introduction to Digital Marketing
• What is marketing?
• 4 P’s of marketing
- Product
- Price
- Placement (or Distribution)
- Promotion
• What is digital marketing?
• Digital marketing vs Traditional
marketing
Module 1
• Stages of digital marketing
1. Creating Visibility
2. Getting Traffic
3. Engaging Traffic
4. Conversions
5. Analysis or Measurement
6. Retention
• Main Channels of Digital marketing
12. Website Strategy
• What is a website?
• What are web pages?
• Types of Websites
• What are Domain names?
• What are Domain extensions?
• Different types of domain
extensions
• What is web hosting?
• What are web servers?
• Types of web servers
Module 2
• Purchasing a domain name
• Purchasing web hosting
• What is SSL certificate?
• Linking your domain with hosting
• Creating an account on
WordPress(CMS)
• Main Features of a WordPress
dashboard
• Choosing a theme for your website
13. Website Designing (WordPress)
• How to make your website engaging?
• Creating blueprint of your website
• Designing an attractive website
• Creating pages on your website
• Creating a menu
• Adding pages to your menu
Module 3
• Publishing Content on your Website
(text, images etc.)
• How to embed YouTube videos on
webpages
• What are plugins?
• Some Useful Plugins
• Understanding Widgets.
14. Lead Generation(Landing Pages)
Module 4
• Types of landing pages
• Landing page v/s Web page
• Creating an engaging landing page?
• Checking effectiveness of landing pages
through A/B testing
• What is a funnel?
• Process of Lead nurturing
• Conversion of leads into actual sales
Lead Generation
• Meaning of Lead generation
• Importance of Lead generation for a
business
• Steps in Lead generation
• Various modes of generating a lead
• What is a lead magnet?
• Creating a lead magnet
• What is a Landing page?
• What is a Thank You page?
15. Adobe Photoshop
Design Essentials
1. Website Banners
2. Google Display Banners
3. Logo & Theme Design
4. E mail Template Design
5. Landing Pages Design
6. Social Media Post Design
7. Blog Post Design
8. Presentation & many More
Module 5(Featured)
• Adobe Photoshop Essentials
• Selections
• Correcting an Image
• Re Touching Techniques
• Filter, Painting & Drawing
• Working with Layers
• Merging Layers
• Working with Text
• Special Effects
• Saving & Printing Documents
16. Content Marketing
Module 6
• Understanding Online Influencers
• Helping Customers to find the
information they seek
Measuring Content
• Measuring content effectiveness
• Identify the best Channels
• Tools to check Duplicate Content
Content Marketing
• What is content marketing ?
• Importance of content in digital
marketing
• Developing a content strategy
• Understand how to develop a content
marketing strategy.
• How to create compelling content?
• Creating content for search engines?
• Topics Research for content ideas
• Creating content for blogs, articles,
emails, paid campaigns etc.
17. Google AdSense & Blogging
Module 7
• Installing themes in WordPress
• Managing Posts and Pages in
WordPress
Introduction to Adsense
• Setup and Approvals
• Getting started with the interface
• Account settings
• Address (PIN) verification
• Managing websites
• What is blogging?
• Purpose of blogging
• Choosing blogging platforms
• Discovering your blog’s focus & theme
• Developing & designing blog website
• Installation of WordPress
• Front and Backend of WordPress
• Managing Front and Backend of
WordPress
18. Inbound Marketing
Module 8
Sales & Inbound Marketing
• How Inbound Marketing Affects
Sales
• Understanding the Website’s Role in
the Sales Funnel
• How to Approach Inbound Leads via
Email
• Using Social Media for Sales
• Using Content to Delight and Renew
Customers
Conclusion: Connecting Inbound
Marketing and Sales
• Inbound Marketing
• What is Inbound Marketing?
• Website Optimization
• Checklist & SEO
• How to Do Email Marketing Right
• Getting Started with Social Media
• Creating Original Content
19. Google Analytics
Module 9
Set up Analytics
• Creating a New Account
• Get started with Analytics
• Cookie tracking by google analytics
• Manage and configure Analytics
• Understanding Account structure
• Set up (web) , Set up (mobile apps)
• Universal Analytics (UA)
• How to add analytics code in website
• Where to add analytics code in website
• What is bounce rate?
• Ways to reduce bounce rate
• Bounce rate vs exit rate
Introduction to Analytics
• What is Google Analytics
• Google Analytics Features
• The Importance of Analytics
Manage Accounts and users
• Understand the Analytics account structure
• Properties
• Reporting views
• Reporting view filters
• User management
Linking your accounts
• Google Analytics with Google Webmaster
tool
• Google Analytics with Google AdWords and
Ad sense
• Bing Webmaster Tools
20. Google Analytics
Configuration
• Introduction to Goals
• Types of Goals
• Defining Business Goals
• URL Based Goals
• Time Based Goals
• Event Based Goals
• Funnels Setup
• Filters
• Ecommerce Tracking
• User Management
Module 9
Report and Analysis
• Audience Reports
• Advertising Reports
• Acquisition Reports
• Behavior Reports
• Conversion Reports
• Real Time Reports
• Dashboard & Reports
• Attribution Modeling
• Multi Channel Funnels
• Mobile Apps ,Flow Visualization Reports
• URL Tagging Report
21. Search Engine Optimization(SEO)
Basics of SEO
• What are Search Engines?
• Understanding the SERPs
• Importance of SEO
• SEO Techniques
• Types of SEO
• How the search engine works?
• Google Algorithm Updates
• Some useful SEO tools
• Local SEO
Module 10
Keyword Research
• Introduction to Keyword Research
• Keyword Research Technique
• Types of Keywords
• Keyword Mapping Technique
• Competitors Analysis
• Google Insights
• Google Keyword Planner
22. Search Engine Optimization(SEO)
Module 10
• Header Optimization
• Sitemap Creation
• Use of robots.txt
• Doorway Pages
• Cloaking
• Broken Links Optimization
• Geo Targeting
• Breadcrumbs Optimization
• Inter Linking Strategy
• Footer Optimization
• Redirection (301 & 302)
• Canonical Optimization
• 404 Error
• Thank you Page Optimization
• Google Webmaster Integration
• Google Analytics Integration
On Page Optimization
• HTML Basics for SEO
• Website Structure and Navigation Menu
Optimization
• Title Tag Creation & Optimization
• Meta Tag Creation & Optimization
• Meta Description Creation & Optimization
• Content Optimization
• Keyword Density Analysis
• URL Structure Optimization
• Content Optimization
• Page Speed Optimization
• Anchor Link Optimization
• Image Optimization
23. Search Engine Optimization(SEO)
Module 10
• Article Submission
• Press Release submission
• Blog Submissions
• Blog Commenting
• Forum Submission
• Image Submissions
• Coupons Submissions
• Q&A Submissions
• Posting Free Classifieds
• Video Submissions
• Doc Submissions
• PDF Submissions
Off Page Optimization
• Introduction to Offsite Optimization
• What are backlinks?
• What is Link Building
• Link Building Methodology
• Types of Link Building
• Link Wheel Strategies
• What are Do Follow & No Follow Links
• Search Engine Submission
• Directory Submission
• Bookmarking Submission
24. Search Engine Optimization(SEO)
Module 10
Reporting
• Keywords Position in major search engines
• Visitor Reports
• Traffic Source Reports
• Goal Reports
• Submissions Report
25. Google Search Console
Introduction to Google Search Console
• What is Search Console?
• Using Search Console with your website
• Using Search Console with your mobile
app
• Search Console for Apps
• Add a website property
• Block content from Google Search results
• How to add user in Search Console
• How many types of user access
• Google Manual Penalties
Module 11
Start with the fundamentals
• Get your site working on Search
Console
• Refine personal and site settings
• Manage, monitor, & maintain your site
• Get additional support
• What are impressions, position, and
clicks?
• Using Google Link Disavow Tool
• www and Non-www website versions
• Geo Targeting through GWT
26. Google Search Console
Module 11
Using reports and features
• Search Appearance
• Search Traffic
• Google Index
• Crawl
• Security
• Link Analysis through GWT
• Internal link analysis
27. You Tube Studio
Basics of Video Studio
• Titles & Graphics
• How to Be Successful on YouTube
• Camera Controls & Settings
• Basic Audio for Video
• Light it Right!
• Master Your Camera for Stunning
Visuals
• Movie Genres Basic Training
• Post Production Workflow
Module 12 (Featured)
• Motion Graphic Design
• Basic of Shooting
• Using Camera Angles
• Shooting With a Smartphone
• Videographer's Guide to Lenses
• Project Planning and Development
• Creating Videos
• Basic concept of Audio
• Basic Concept of Camera,
Camcorder
• Basic Concept of Lightings
28. You Tube Studio (Editing)
• Video editing principle and
techniques
• Introduction Adobe Premiere
• Introduction to digital video and
formats
• Adobe Premiere Workflow
• Setting up a new project
Understanding the Interface
• Importing Importing Footage
Importing Stills
• Capturing
Module 12 (Featured)
• Organizing
• Using the Project panel
• Editing in the Timeline
• Navigating the timeline Using
tracks
• Time
• Transitions
• Previewing a Sequence
• Audio
• Animating Motion and effects
Exporting
29. Social Media Marketing
SMO Basic
• Introduction to Social Media
• Power of social media
• Social Media Strategy
• Brand Management Strategies
• Network Profile Creation
• How Social Media is important
for a business?
• Best Sites for SMO
Module 13
GOOGLE+ Optimization
• Introduction to Google+
• Setting Social Objectives
• Social Strategies and Tactics for
Google+
• +1s and Sharing
• Integration with your site
• Promoting a Brand on Google+
• URL Shortening Tools
30. Face Book Marketing
Module 14
• Where Facebook advertising works
and doesn't
• How Facebook ads work and why
they're different from Google
Ads
The Main Facebook Ad Types
• Page post engagement ads
• Page like ads
• Offer claims ads
• Event Responses ads
• Clicks to website ads
• Targeting your ads
Facebook Optimization
• Introduction to Facebook
• Facebook Features
• Pages (Do’s and Don’ts)
• Measuring and Monitoring
• Group Pages vs. Fan Pages
• How to promote your Facebook page
• Engagement and Conversation
• Creating Events
Facebook Paid Marketing
• Understand Facebook Advertising for Brands
• Creating campaign goals
31. Face Book Marketing
Facebook Premium Ads
• What ad options are available
• How to buy premium ads
• Using the Power Editor
Choosing Relevant Targeting and
Audience Options
• Building custom audiences
• Demographic, behaviors and
interests
• Special event targeting
Module 14
Building Facebook Advertising Content
• Word limits and content guidelines
• Image shapes and sizes
• The grid explained
• What ad content performs well Advertising
Costs, Options and Management Tools
• CPC, CPM and Cost Per Action; what's
allowed and where
• Pros and cons of different bid management
options
• Management, measurement and reporting
tools
32. Twitter Marketing
Module 15
Twitter Marketing
• Introduction to Twitter
Marketing
• How to Promote your Brand on
Twitter
• Advertising on Twitter
• How to create campaign
• Types of ads
• What are twitter cards
• Set up Audience and targeting
• Set up your Budget
• Billing
Twitter Optimization
• How twitter works?
• How to Setup a Twitter account?
• Tools for managing your Tweets
• What is #Hash Tags
• Importance of Hash Tags
• How to increase followers
• Difference between Paid v/s Organic Followers
• How to Shorten and Measure your URLs
• Tips for building your Twitter Community
• Twitter best practices for brands
• Using Twitter for customer service
• Get your questions answered on Twitter
• Tools for organizing your Twitter community
• Managing multiple Twitter accounts
33. E Mail Marketing
Module 16
• Publishing forms on your landing
pages
• What is broadcasting?
• Creating a newsletter for broadcasting
• What are autoresponders? How do
they work?
• What is Automation?
• What is Click rate?
• What is open rate?
• Tricks on how to land email in inbox
instead of spam
• Top 5 platform for E Mail Marketing
E Mail Marketing
• What is Email Marketing
• Importance of Email Marketing
• Types of Emails
• Types of Email Marketing
• Various software’s for Email Marketing
• Difference between Single Opt-in
and Double Opt-in
• Types of Conversion
• Creating an account for Email marketing
• Setting up a campaign
• Creating forms
34. Linked In Marketing
Linked in Marketing
• Introduction to LinkedIn
• Creating the right profile and settings
• Increasing reach and visibility
• LinkedIn Groups
• Company Pages
Module 17
35. You Tube Marketing
Module 18
YouTube Marketing
• You Tube Basic
• Getting started on YouTube
• Setting up your You Tube account
• Connect with creators & other
viewers
• Watch videos with captions
Video advertising with AdWords
• Introduction of You Tube Marketing
• Importance of Video Marketing
• Linking YouTube channels to an
AdWords account
• What is CPV
• About video ad formats
• About targeting for video
campaigns
• Create a True View video
campaign
• Measure video ad performance
• Tips for optimizing your video
campaign
• Tips for creating effective video
ads
• About remarketing to YouTube
viewers
36. Google AdWords & PPC
Understanding the value of Online
Advertising
• Introduction to Online advertising
• What are Google AdWords / PPC
advertising?
• Overview of Bing and Yahoo (Microsoft
AdCenter)
• Google’s advertising networks
• Where your ads can appear
• Types of Google AdWords Advertising
• How costs are calculated in AdWords
• MCC account ( My Client center )
Module 19
• AdWords Basics
• Set up an AdWords Account
• Get Familiar with your Account
Keyword Research for PPC
• Introduction to Keyword Research
• Difference between SEO & PPC keywords
• Types of PPC Keywords
• Importance of target keywords
• Select Targeted/related Keywords
• Analyze Competitors keywords
• Basic tips for building a keyword list
• About Negative Keywords
37. Google AdWords & PPC
Create ads and campaigns
• Set up a New Campaign
• Set up Ad Groups
• Text Ads
• Image Ads
• Video Ads
• Mobile Ads
Module 19
Managing Campaigns
• Ads and Approvals
• Budget and Bids
• Bidding Options
• Keyword Optimization
• Campaign Optimization
• Ad Placements on Websites
38. Online Display Advertising
Display Advertising
• Introduction to Display Advertising
• Benefits of Display Marketing
• Different platforms for online
Display Advertising
• Types of Display Ads
• Running Effective Ads
• Ad formats & Features
• How to Improve CTR
Module 19
• Campaign Planning
• Creative Formats
• Budget Allocation
• Targeting & Tracking your
Campaign
• Optimizing the Campaign
• Campaign Budget
• Payment methods
• Account Review
39. Mobile Marketing
• Introduction to Mobile Marketing
• Introduction to App Stores
• List of Apps Marketplace
• Tools to create Mobile Website
• SEO for Mobile Website
• SEO for Mobile Apps
• Lead Generation through Mobile
Campaigns
• Mobile App Advertising
Module 19
• How to create App Campaign
• Types of Mobile App Ads
• Mobile App Display Ads
• Mobile Apps on Search
Networks
• Track Performance of Mobile
Website
• Track Performance of Mobile
Apps
• SMS Marketing
40. Online Reputation Management
• Introduction to ORM
• Why we need ORM
• Reputation in the Digital Age
• What a corporate reputation is and
why it is important
• Analysis how digital affect your
online reputation
• How to Build Online Reputation
• Brand Monitoring
Module 20
• Know which tools to use for brand
monitoring and Online
• Reputation Management
• Understand how to respond to
complaints and criticisms online
• How to Protect your Brand from
Negative Reviews
• Know how to engage your
customers and make the best use
of brand evangelists
41. Complete Project Submission
• Complete Strategy development from scratch
• Digital Marketing Plan
• Costing & Budgets allocation
• Application Road Map
• Conversions & Reporting's
Module 21
42. Freelancing
• What is freelancing?
• Benefits of freelancing
• Top freelancing portals
• Grabbing projects as a freelancer
• Bidding strategy
Module 22
43. Interview Preparation
• Frequently asked question in interviews
• Body language
• Using appropriate language
• The art of listening
• Importance of clear communication in interviews
Module 23
44. Internship
5- 6 Month Dedicated Internship in the field of :
- SEO
- SMO
- YOU TUBE STUDIO
- CONTENT WRITING
- CONTENT PUBLISHING
- GOOGLE ADWORDS
- SALES & CUSTOMER HANDLING
Module 23
