Earn your Social Media Marketing green belt with this infographic for car dealers.

1. Ignite Group
Presents
The Power of
Facebook Marketing
DEALERSHIPS ARE INCREASINGLY
AWARE OF THE POWER OF
“FACEBOOK
MARKETING”
SO, WHY DON’T MORE DEALERSHIPS
USE FACEBOOK MARKETING TO REACH
LOCAL CAR BUYERS AT EVERY STAGE OF
THE CUSTOMER LIFE CYCLE?
LACK
OF INFORMATION
LACK OF
COMPETENT AGENCIES
LOCAL AWARENESS ADS
WHY FACEBOOK
MARKETING?
TODAY, 50% OF AUSSIE
FACEBOOK USERS ARE
OVER 35 YEARS OLD AND
67% OF MUMS ACCESS
FACEBOOK DAILY.
“We’re able to target specific buyer
profiles like Tradies, Mums, and
Small Business Owners.”
Reach specific buyer profiles to create awareness
of dealership campaigns (eg. target small business
owners to advertise the Federal Government’s
$20,000 small business tax incentive). PRO-TIP:
Use new multi-image ads for lower cost per click.
Re-market to your website
visitors on Facebook by
placing pixel code across
your web pages.
Find locals who are using Facebook within
1 km of your dealership during sales events
with NEW LOCAL AWARENESS ADS.
Reach customers on Facebook
from your dealership database
after they’ve purchased with
service and after market campaigns.
Contact Dimitri on 0401 283 783
or email Melissa at melissa@ignitegroup.com.au
at all stages of the Customer Life Cycle
THAT MEANS, YOU CAN DRIVE MORE
FOOT TRAFFIC AND SPEND LESS
MONEY BY REACHING MORE PEOPLE IN
YOUR AREA PER DOLLAR SPENT THAN
ANY OTHER KIND OF ADVERTISING.
AND FACEBOOK ADVERTISING DRIVES BUSINESS RESULTS!
NO, SERIOUSLY JUST ASK ONE OF THE 50+ DEALERS WE WORK WITH:
JON HEAP, DEALER PRINCIPAL, FERNTREE GULLY TOYOTA.
You can now reach local people
who are within walking distance
of your dealership when
they’re using Facebook.
And now...
4 Tips For
Targeting Car Buyers
“Facebook’s NewsFeed now
receives more eyeballs than any
other site in Australia. That’s
more people than those that read
the paper or watch a particular
TV program in your area”
AND THEY’VE JUST
RELEASED THE MOST
POWERFUL UPDATE TO
THEIR ADVERTISING
PLATFORM TO DATE.
AWARENESS
CONSIDERATION
DECISION
OWNERSHIP
LOCAL MOBILE MORE SALES ENQUIRIES
NOW
you’re a Facebook
advertising green belt but…
If you want to work with a
black belt…
DP