4. Traditional vs Public Diplomacy
state people power
coercion attraction
imposing convincing
ideologies preferences
secrecy transparency
power-play mutual benefit
mistrust credibility
self-serving partnerships/networks
directing facilitating
win/lose wars for land win/win for values
5. ‘…efforts by the government of one
nation to influence public or elite
opinion in a second nation for the
purpose of turning the foreign policy of
the target nation to advantage’.
Wilton Park, 2006
PD DEFINITION
32. The new public diplomacy is
no longer confined to
messaging... It is also about
building relationships…and…
facilitating networks at home
and abroad.
Jan Melissen
35. Having public diplomacy is like
playing a football match. Playing a
game is good even when you don't
care about winning or losing. One
gets the chance to present his side
and allow others to feel his
existence. But one will definitely
lose if he doesn't play at all.
Fu Ying, Chinese Vice FM, 2010
55. .To be persuasive we must be believable;
To be believable we must be credible;
To be credible we must be truthful.
It’s as simple as that.
Murrow 1963
56. Truth is the best propaganda
and lies are the worst
Edward Murrow
