The document outlines seven habits of highly effective conversion optimizers: 1) Capture ideas using Evernote to stay organized. 2) Watch TV ads to learn how they overcome objections and emphasize benefits. 3) Use Excel to track all tests and include hypotheses, page types, screenshots, and results. 4) Don't rely solely on analytics and set up additional data streams to understand why changes work. 5) Learn about usability, copywriting, data analysis, persuasion, and design. 6) Optimize client relationships by understanding objections and your sales process. 7) Think outside boundaries when testing. 8) Contact the author with any other questions.