Pitch Presentation Merstham Community Café
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The document proposes establishing a community cafe in Merstham, Surrey to address issues of food insecurity and lack of access to healthy foods and cooking skills. The cafe would source surplus food to serve healthy meals in a community setting, offer cookery classes and cultural events, and create volunteering and training opportunities. It outlines the vision, value proposition, customer base, revenue streams, costs, partnerships, and next steps to set up a community interest company and social enterprise to operate the community cafe.
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Pitch Presentation Merstham Community Café
- 1. The Merstham Community Café Domenico Ragozzino doragozzino@gmail.com
- 3. 8% 10% 30% 25% 20% 5% 85% 55% Surrey residents were food insecure In 2011 Residents Who required required further support Child Poverty In Surrey Increased food bills Higher wards for premature deaths Lack of awareness about food aid services Lack of cooking Skills FOOD ACCESS AND HEALTHY EATING Merstham Priority Place Health Needs Assessment (2011); Surrey Food Access Needs Assessment (2014) Obesity Rate In Merstham
- 4. Healthy food served in a community settings Surplus food diverted to community benefits Cookery classes and cultural events to raise awareness about healthy eating and wellbeing OUR VISION FOR A COMMUNITY CAFE' ✌ ✎ J
- 5. CUSTOMER BASE HUB VISITORS SERVICE USERS VOLUNTARY SECTOR LOCAL RESIDENTS Hub visitors Service users Local community Alternative economy
- 6. VALUE PROPOSITION MAKE NEW FRIENDS EAT HEALTHY GAIN NEW SKILLS Community Café1 Food and Nutrition Learning Hub2 FOODSERVICES 3 VOLUNTEERING AND TRAINERSHIP4 LEARN
- 7. TRAIN Volunteers in Food Preparation Provide Rewards To Volunteers Help Our trainees Achieve a Professional Qualification Recruit and Empower New Volunteers WORKING IN PARTNERSHIP TO CREATE LOCAL OPPORTUNITIES
- 8. RENVENUE STREAMS 10% income 52% income Food Trading 12% income Fundraising 10% income 10% income Food donation Training & Events Membership & Kitchen Hire
- 9. START-UP COSTS 15% Food Cost Employment And Volunteering 15% Leasing Kitchen Equipment 50% 20% Other expenses TOTAL START-UP COSTS REQUIRED: £25,000
- 10. OUR ADDED VALUE Over A More Traditional Business
- 11. OUR ACHIEVEMENTS SO FAR WORKING GROUP 1 BUSINESS CASE2 COMMUNITY SUPPORT AND NEW PARTNERSHIPS 3
- 12. NEXT MILESTONES Set-up a Community Interest Company Recruit and Train our Volunteer Team Raise Start-up Funding Forecast Social Return on Investment
- 13. Loveworks B&R Voluntary Action Surrey TimeBank Hub Service Providers KEY PARTNERS Provide healthy food to residents KEY ACTIVITIES Food Donors RELATIONSHIPS KEY RESOURCES Food donors Healthy food VALUE PROPOSITION Food relief Learning Hub Meeting place CHANNELS Merstham Hub COSTUMER SEGMENTS Local residents Hub users Low-income Individuals REVENUE STREAMS Food Trading Kitchen Hire Fundraising COST STRUCTURE Employers + Volunteer costs Kitchen Equipment BENEFICIARIES Rent + Ongoings Marketing & Fundraising Teach healthy cooking Hub Service Providers Local networks Community Sector Create volunteering MCFT Children and young people MembershipEvents & Training