Einführung ins Thema Transmedia Storytelling für die ununi.tv Unkonferenz. Transmedia Storytelling als Kunstform und Marketingmöglichkeit. Stories über multiple Plattformen erzählen, Realität und Fiktion verschmelzen, digitale Charaktere erschaffen, Alternate Reality Games inszenieren. Ein Überblick und ein Einblick ins Transmedia Manifest, das im Rahmen der StoryDrive Konferenz von einem achtköpfigen Team entwickelt wurde. Fragen gerne jederzeit an @doromartin oder an dm[@]das-wilde-dutzend[.]de. Video der Session: bit.ly/u4tX54

1. Transmedia Storytelling
Dorothea Martin
– Das wilde Dutzend
imaginary-friends.de

2. REALITÄT
Every artistic movement from the beginning
of time is an attempt to figure out a way to
smuggle more of what the artist thinks is
reality into the work of art.
Zola: “Every proper artist is more or less a
realist according to his own eyes.”
Braque’s goal: “To get as close as I could to
reality.”
David Shields:
Reality Hunger. A Manifesto. New York: Alfred A. Knopf,
2010

3. STORIES
“Just as the brain detects patterns in the
visual forms of nature — a face, a figure, a
flower — and in sound, so too it detects
patterns in information. Stories are
recognizable patterns, and in those patterns
we find meaning. We use stories to make
sense of our world and to share that
understanding with others. They are the
signal within the noise.”
Frank Rose
http://www.wired.com/epicenter/2011/03/why-do-we-tell-stories/all/1

4. TRANSMEDIA
Transmedia storytelling is storytelling across
multiple forms of media with each element
making distinctive contributions to a fan's
understanding of the story world.
By using different media formats, transmedia
creates "entrypoints" through which
consumers can become immersed in a story
world”.
Henry Jenkins:
Convergence Culture: Where Old And
New Media Collide?

7. REALITÄT - FIKTION
“Everywhere we look, stories are
breaking the limits imposed by print and
film and video. Boundaries that once
seemed clear—between author and
audience, content and marketing,
illusion and reality—are starting to blur.”
FRANK ROSE, author, The Art of Immersion

8. Wer?

9. Wer?

10. SPIELTRIEB
„Games make us happy because they are
hard work that we choose for ourselves and
it turns out that almost nothing makes us
happier than good, hard word.“
Jane McGonigal
Reality is broken.
Why Games make us better and how they can change the world.
London: Jonathan Cape, 2011

11. Wem gehört die Geschichte?

12. Storywelten

13. This is not a game
Alternate Reality Games (ARGs) take the
substance of everyday life and weave it into
narratives that layer additional meaning,
depth, and interaction upon the real world.
The contents of these narratives constantly
intersect with actuality, but play fast and
loose with fact, sometimes departing entirely
from the actual or grossly warping it - yet
remain inescapably interwoven.
Adam Martin / Tom Chatfield

14. Wie?
http://www.youtube.com/watch?v=z5w2CNB9clw http://en.wikipedia.org/wiki/The_Art_of_the_Heist

15. Wie?
http://www.youtube.com/watch?v=1pd74It-yVo http://www.whysoserious.com/

16. http://66letters.net/ch1/ http://das-alte-kind.de/arg.html

17. Wie?

18. Play the player, not the cards
http://wer-ist-der-regler.de/2011/07/11/exklusiv-
play-the-player-not-the-cards/

19. http://finding-becca.de/

20. Digitale Charaktere
Jack is a monster; a psychotic Twitter stalker
who likes Prokofiev and liver. Jack is a
fictional character, if he follows you, you
might become part of his ghastly tale.
Jack is written,
and performed by Marcus Brown.
http://jackthetwitter.blogspot.com/

21. Digitale Charaktere
Adele 1900,
Detektivin der Kunst- und
Literaturloge Das wilde
Dutzend.
Sie sucht in Berlin nach
Spuren des
verschwundenen
Totenfotografen Johan
von Riepenbreuch (Autor
des 2010 erschienenen
Die Guten, die Bösen und
die Toten)
http://das-wilde-dutzend.de/category/adele-2/ http://adeleberlin.wordpress.com
http://jvriepenbreuch.wordpress.com http://ow.ly/4RVp2 http://ow.ly/4RVqS

22. Digitale Charaktere
Müssen aktiv sein und Sachen erleben, die
sie mit anderen teilen können(frei nach
Marcus Brown – Streamtelling Vortrag auf
der stART11)

24. Wirkung?
Transmediales Storytelling bietet einen
erzählerischen Einstieg in die Welt des Buchs,
des Verlags, …
… bietet das Potential, eine aktive Fan-
Community zu schaften
…eignet sich sehr für virale Verbreitung
… und der ROI in Zahlen? Messung der
Verkaufszahlen noch schwierig, beim
Medienecho hohe Erfolgszahlen

25. Credits
Filmrolle - http://netimpact.de/knolbilder/filmrolle1.gif
Erde aus All - http://www.ovb-online.de/bilder/2009/09/10/464084/764606409-erde-mond.9.jpg
M. C. Escher, nach Bruno Ernst, Der Zauberspiegel des M. C. Escher. München 1985 (dtv 2879,
zuerst 1978) - http://www.physiologus.de/treppe.htm
Storytelling: http://www.distinctivequality.com/blog/evolution-of-storytelling-and-technology/
Map of … Gary Hayes - http://www.flickr.com/photos/garyhayes/5549075049/
Was -Transmedia: http://social-creature.com/wp-content/uploads/2010/05/transmedia-
1024x735.png
Wer – Fans: http://news1.capitalbay.com/entertainment/271501-harry-potter-fans-worldwide-
eagerly-await-midnight-premiere.html
+ GamesCon: http://www.digitaljournal.com/image/56041
Star Wars Fans: http://wickedotaku.blogspot.com/2008/07/comic-con-08-part-1.html
Art of the Heist:
http://www.artandculture.com/uploads/images/0017/5154/Brochures_about_the_game__give
n_at_the_finale_party_lightbox.jpg?1256989432

26. Weiterlesen
ARGs: http://www.argreporter.de/
Mitmachen: http://www.folge-dem-kaninchen.de/
Amos von vm-people über transmedia Storytelling inkl. ARG
unberührbar: http://www.slideshare.net/amosvm/start-
together
Jane McGonigal: Reality is Broken. Why Games Make Us Better
and How They Can Change the World. London 2011.
Henry Jenkins: Convergence Culture. Where Old and New
Media Collide. New York 2006.
Robert Pratten: Getting started in Transmedia Storytelling.
http://www.slideshare.net/ZenFilms/getting-started-in-
transmedia-storytelling
Frank Rose: The Art of Immersion. Entertainment in a
Connected World. New York 2011.
Transmedia Rising: JWT Trendletter March 2011 (PDF zum
Download nach Adresseingabe
http://www.jwtintelligence.com/trendletters2/ )

27. Vielen Dank! http://www.transmedia-manifest.com
http://www.transmedia-storytelling-berlin.de
@doromartin http://imaginary-friends.de
dm@das-wilde-dutzend.de www.doromartin.de