1. 2016
Prime Quest Energy SA
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3. COMPANY PROFILE – PRIME QUEST ENERGY SA – © 2016
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1. EXECUTIVE SUMMARY
Prime Quest Energy South Africa (Pty) Ltd (Prime), is an emerging enterprise operating in the
energy savings space – more particular the savings driven by lighting solutions, in homes,
business and industrial facilities. The anchoring of the business is a Value Added Partnership
(VAP) relationship with Philips Lighting – the global lighting and technology leader. Philips is the
largest and most innovative lighting business in the world by market capital and market share. It
is also the most innovative in the realm of lighting technology.
Prime has been through a stringent accreditation and assessment process to qualify as a suitable
VAP for Philips to engage into a meaningful and long-term relationship. Prime is a Level 1 BEE
Contributor. In addition, Prime is owned and operated by entrepreneurs Ravi Naidoo and Mike
Stringer, who are both experienced businessman and involved in various enterprises and are
post-graduates holding amongst other qualifications MBAs in Business Leadership and
Sustainability from the University of Cumbria in the UK.
Prime has positioned itself to access public sector opportunity where projects are in-line with the
Presidential mandate to green the economy and reduce energy consumption and costs across all
State Owned Enterprises (SOEs) and all governmental department and agencies. In addition, the
industrial sector of the economy shows large potential for savings and compliance with the
Occupational Health and Safety Act 85 of 1993 (OSHA). All our solutions are designed against
the standards and prescriptions of the OSHA. Compliance is a core part of our culture at Prime.
The Hospital Sector (Public and Private) is also a focus area for Prime – with historic experience
in healthcare and the healthcare environment from both of its founders. Municipalities are a further
focus area within government-agencies as they largely own the streetlight networks in our towns
and cities as well as large legacy-building infrastructure. This is non-revenue generating
expenditure and can be drastically reduced.
The marketing objectives for Prime is to plant our value proposition within the customers who
make up these sectors and convince them of the value and benefit to themselves as end-users
from improved efficient lighting as well as cost reduction in operational expenditure, whilst also
being responsible energy-savvy corporate citizens. In addition to dealing with installations in
existing buildings, Prime is also present in the area of new electrification and new buildings as
South Africa increases infrastructure-spend.
The Prime offering is hugely empowered by the backing of the Philips Lighting global business
with its industry-leading technology, support and product warranties– coupled with Prime adding

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the lighting experience and customer relationship management. This is a good forging to
establishing sustainable customer engagements. This is a win-win relationship for Philips and
Prime in our partnership to provide the best product, service and support to our client.
2. THE COMPANY – PRIME QUEST ENERGY
2.1 BACKGROUND
The company was founded by Ravi Naidoo and Mike Stringer in 2014. Both Directors are actively
involved in the strategic leadership and management of the business. This brings a high-level of
expertise and experience into the operational aspects of the business. Quality and Systems
Implementation is key to growth and sustainability at Prime. The business has a national footprint
with infrastructure in Gauteng, KwaZulu Natal and Western Cape Provinces.
2.1.1 Our Objectives
The objectives of Prime are to deliver energy efficient solutions to the market in the form of LED
lighting systems that reduce heat, costs and ultimately bring down electricity bills on the lighting
components by up to 70%. The objective is to do this by creating jobs, creating a Community
Social Investment (CSI) plan that provides solar electricity solutions to kids in rural areas from a
portion of profits and make a difference as a corporate citizen and as passionate South Africans.
2.1.2 Our Vision
To be a leading change-agent in the reduction of Energy costs for our customers, by providing
customisable solutions using the best products in the world. We strive to achieve this along with
benchmark setting service levels and peace-of-mind warranties.

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2.1.3 Our Mission
Prime Quest Energy provides LED lighting solutions from the global technology leader – Philips
Lighting, to assist our customers increase energy savings and become environmentally sensitive.
We customise solutions to balance customer-centric objectives and underpin our offerings with
certainty via best in industry warranties. We insist on making the process accessible and value-
adding to our clients – leaving them with superior lit environments.
2.1.4 Core Values
Our Business. Our Passion. Our World. Your Savings.
2.1.5 Competitive Advantage
Value Proposition
Our Value Proposition is to Save Customers Money, whilst encouraging energy usage reduction
in a manner that facilitates ease of implementation and finance. In addition, we ensure more
efficient productive and aesthetically appealing work, social and recreational environments with
the highest quality lighting products from the World Number 1 lighting company – Philips. We
constantly benchmark ourselves against the Value-Proposition Matrix below.
FIGURE 1. VALUE PROPOSITION MATRIX
2.1.6 Unique Selling Point / Distinctiveness
Our USP is the ability to back the sales and marketing pitch with real warranties and guarantees
that ensure predictable peace of mind in the event of product performance defect. This is
supported by the brand equity of the largest industry player, with specified burning hours in our
warranty and time (3 to 5 years generally). Industry leading warranties ensures peace-of-mind for
our customers and increased reliability in our solutions. This affords us customer-satisfaction
levels that are hard to surpass.
Prime is a Value Added Partner (VAP) to Philips and as such enjoys a protected relationship
within this contract to offer design and technological support to our clients, as part of the holistic

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solution. This is a unique service, concept and distribution channel in comparison to competitor
approaches to market. This averts the expensive task of contracting specialist engineers and
architects to perform these reviews. We are able to do this with the confidence of experts who
have an in-depth understanding of lighting.
3. THE RATIONALE BEHIND LED AND ENERGY SAVINGS
LED research and development has resulted in reliable and bankable technology that provides
safe and predictable usage, whilst affording users cost-savings from Day 1. This makes for a
sound logical proposition as to why businesses and public environments should make the change
to the all-round more efficient technology.
3.1 SOCIO-CULTURAL
The socio-cultural trend has been to be more aware and compliant in terms of savvy energy
consumption. The cultural trend has been to reduce household and business monthly expenditure
and electricity costs is a meaningful part of this as we face increased energy costs from state
producer Eskom. We seek to harvest this trend and further stimulate the awareness and ease of
access to implementation in industry.
3.2 TECHNOLOGICAL
The product from Philips Lighting is technologically superior in its engineering and design and
technology plays a large role in this sector. In addition, Prime adopts technology to reduce fixed
overheads, create a modern and empowered team and to be a disruptive business in this sector.

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Our approach is agile and focused, without needing to use multiple product vendors as Philips
offers the most comprehensive lighting range in the world.
3.3 ENVIRONMENTAL FACTORS
The increased prominence of environmental legislation, global pressure around planetary
pollution and renewable energies has resulted in global trends towards carbon-credit monitoring
and compliance. The industrial environment is becoming more accountable and more committed
to impacting positively on the road ahead.
The COP-22 carbon-tax and its imminent adherence by Multinational Companies and signatory
nations, is further incentive for industrial players to move to greener solutions at all levels of their
operations. South Africa ranks highly on the global per capita carbon emissions radar. (See Figure
3)
Figure 2. global COST OF ENERGY

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FIGURE 3. GLOBAL CARBON EMISSIONS
3.4 PUBLIC POLICY AND LEGISLATION
The previous ESKOM and Energy-Savings incentives by the Department of Energy (DoE), has
been replaced with a tax-credit offering from the South African Revenue Services (SARS). SARS
- in terms of Section 12 (c), (i) and (l) offer rebates based on the kilowatt-hours (kWh) saved in a
calendar year, as a result of investment into more efficient energy solutions. This includes lighting
and Prime is able to offer this statutory benefit as a turnkey solution via our SANAS Accredited
Measurement and Verification (M & V) process. This rewards businesses who invest in capital
expenditure that relieves the pressure on the national grid. This also applies to our Solar product
range. We are supporters of this approach.
In addition, the OSH Act places specific LUX Level requirements on office and industry to comply
with. Non-Compliance with these stipulations can result in expensive law suites and escalation in
vocational injuries. Compliance to the Act is compulsory and a key part of good corporate and
social governance Poor lighting has prejudicial impact for workforce-wellbeing.
4. OUR PRODUCTS AND SERVICES
Products -
The Prime Product Range is extensive and extends across the Philips range of Lighting Solutions.
The key sectors are listed visually below for ease of reference. A full Product Detail will be supplied
on request for your relevant sector from one of our Consultants.

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Services –
• Value-Add Lighting Audits at no cost to our Customer. Light Design and Engineering Team
• Measurement & Verification (M&V) in terms of Section 12 of the Income Tax Act for SARS
Tax rebate fulfilment. Our turnkey solution for this is SANAS accredited, which is a legal
requirement for the incentive
Key Sectors:
Office & Industry
Warehouses
Healthcare

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Airports
Hospitality & Retail
Manufacturing
Parking garages

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Streetlighting
Public Lighting
5. FINDING A CUSTOMISED SOLUTION FOR YOU – OUR CUSTOMER
We thank you for the opportunity to introduce ourselves and for perusing of our Company Profile.
We are eager to showcase our Products, Technology and Advantages. We are confident we are
vendors of the most advanced LED lighting solutions in the World and will be very glad to illustrate
this in your environment.

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Our process of engagement with our Customer is streamline and efficient – making the solution
as accessible and as affordable to you. We offer a free initial consultation and once we have an
understanding of the solution required, our team will conduct a lighting audit at no cost to our
Customer. Our Process Flow Diagram below summarises the way forward.
FIGURE 4. PROCESS FLOW DIAGRAM
6. OUR COLLECTIVE LEADERSHIPTEAM
We have a diverse skillset at Prime and this facilitates cross-pollination of strategies, networks
and professionalism at all levels of the business. Corporate Governance and Ethical Business
Practice are foundational principles of the business culture at Prime. This is key to our relationship
with Philips Lighting, a major Multinational Company, as well as our relationships with our
Customers. We are supporters of responsible and accountable South African corporate citizenry.

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Ravi Naidoo– CEO (Johannesburg based)
Qualifications:
Bachelor of Social Science – University of Cape Town
Bachelor of Laws – University of Natal
Masters of Business Administration (Leadership & Sustainability) – University of Cumbria, UK
Leadership Programmes:
Fellow of The Institute of Directors of Southern Africa
JP Morgan Green Business Leadership Programme (Gordon Institute of Business Science)
Mike Stringer – CEO (Cape Town based)
Qualifications:
Certificate in Chemical Engineering –Cape Town
Masters of Business Administration (Leadership & Sustainability) – University of Cumbria, UK
Leadership Programmes:
Executive Development Programme (University of Cape Town)
Executive Leadership Programme (Harvard Business School, USA)
Fellow of The Institute of Directors of Southern Africa Member
of the Cape Chamber of Commerce.
Renske Snyman – Projects Executive (Cape Town based)
Qualifications:
Bachelor of Commerce – University of South Africa
Master of Science – University of Johannesburg (RAU)
Master of Business Administration – University of Stellenbosch
Doctor of Philosophy (Ph.D.) – University of Pretoria

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Rajan Moodley – Business Development (Johannesburg based)
Qualifications:
Bachelor of Accounting – University of Natal
Leadership Programmes:
Investment Banking Programme – Standard Bank
JP Morgan Business Development Programme (Gordon Institute of Business Science)
Professional Bodies & Affiliations:
7. CORPORATE IDENTITY
• REGISTERED ENTITY - PRIME QUEST ENERGY SOUTH AFRICA (Pty) Ltd
• COMPANY REG # - 2014 / 282387 / 07
• VAT #- 4050271206
• B-BBEE RATING LEVEL - 1
• WEBSITE – www.primeenergy.co.za
• REGISTERED ADDRESS - 29 GOLF ROAD, SYBRAND PARK, RONDEBOSCH, 7800

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8. HOW TO FIND US
CONTACT DETAILS -
Office - Executive Assistant (Michelee Roos)
Phone: +27 21 696 8482 Fax: +27 21 697 1111Email: michelee@primequest.co.za
Directors–
Ravi Naidoo (Jhb): 082 823 0271
Phone: +27 21 696 8482 Fax: +27 86 657 0346Email: ravi@primequest.co.za
Mike Stringer (Cpt): 082 650 3221
Phone: +27 21 696 8482 Fax: +27 21 697 1111Email: mike@primequest.co.za

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PHYSICAL ADDRESSES–
GAUTENG–
2nd
Floor, The Business Centre, Design Quarter Precinct,
Leslie Road, Fourways, GP, 2196
KWAZULU-NATAL
1 Classic Business Park, 631 Columbine Place, KZN, 4051
WESTERN CAPE –
29 Golf Course Road, Sybrand Park, Rondebosch, WC,
7800