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How to communicate with client
          effectively




       Present by Duy Nguyen
                         © 2011 LogiGear Corporation. All Rights Reserved
Why we’re here to discuss
             about communication?

 Figure out known issues while
  communicating with our direct client
 Why communication is important?
 Deal with different kind of customers
 Improvement plan
 Tips




                         © 2011 LogiGear Corporation. All Rights Reserved
Effective Communication is
     Crucial to all our roles




             © 2011 LogiGear Corporation. All Rights Reserved
Why Communication Is Important?




              © 2011 LogiGear Corporation. All Rights Reserved
Improving communication
   will make us more

 Effective and Efficient




              © 2011 LogiGear Corporation. All Rights Reserved
Always Remember




       © 2011 LogiGear Corporation. All Rights Reserved
What is a good communication


   Clear
   Credible
   Concise
   Consistent
   Constructive
   and Timely
   Say what you mean. Mean what you say.
   Do not promise something you can’t deliver
   Asking for clarification

                             © 2011 LogiGear Corporation. All Rights Reserved
Prepare to communicate with client


 Be Prepare!
 Ask yourself :
    Why are we having the meeting?
    What questions will I be asked?
    What information do I have to bring with me?
    Do I need other help?
    Can I supply and talk about the information I
    think is needed?
    Do I have all this skill needed? Technical,
    people, English?


                               © 2011 LogiGear Corporation. All Rights Reserved
Positive Communication Habits


 Make people feel special
 Demonstrate a positive attitude
 Communicate clear messages
 Show high energy – it will affect your
  communication
 Be aware of potential problems to work
  well under pressure




                           © 2011 LogiGear Corporation. All Rights Reserved
Attention to Reporting Details


 Make sure reporting standards expected by clients are
  followed accurately and include very descriptive information
 Accuracy of reporting: i.e making sure that if we say we are
  100% complete with a task, it is in fact true.
 If there is a blocking issues that prevents completion, that
  should be reported, but the completion percentage should
  reflect even when items not done due to blocking issues out
  of controls.
 Clarity of reports : they should give detailed information that
  provides a clear view as to what is being done.
 The more information you provide, the more questions you
  answer before they’re asked.
 More information is better than not enough.



                                        © 2011 LogiGear Corporation. All Rights Reserved
Asking Questions


 In US Culture, no questions means you don’t understand.
 Asking questions correctly :
 Keep your questions simple
 Use one type of questions (open/close), single idea
 If you don’t want to ask question or it doesn’t fit, try : “Tell
  me more”, “Tell me about”, “I’d like to get more
  information”…
 BE CAREFUL when asking a “why” question. i.e “Why do you
  want to do that?” may put your customer on the defensive.
  She might reply, “it’s none of your business”. Smiling and
  using a reflective or helpful tone indicates that you’re asking
  out of interest to learn more about your customer’s needs.
 Ask closed question to control the conversation  When you
  need short answers to clarify the information or need
  confirmation.
                                         © 2011 LogiGear Corporation. All Rights Reserved
Asking Questions


 Before answering a customer’s question, make sure you
  understand it!
 Recap the question and ask a clarification question rather
  than an answer.
 It’s better to ask another question than to answer the wrong
  answer. Also, never answer a question unless you’re sure
  your answer is accurate. It’s better to say “I don’t know,
  but…” than to give an answer that may be incorrect. If you
  do not know, say so; follow up with “I’ll find out for you”

 Try to give more than one word answer. No matter which
  questioning to give customers sufficient information to help
  them make decisions. Giving more than a one word answers
  :
     Build Trust
     Shows you know what you’re doing
     Gives options and choices
                                        © 2011 LogiGear Corporation. All Rights Reserved
Forbidden Phrases


 I don’t know
     Good question, let me look into that for you
 We can’t
     That’s a tough one, let’s see what we can do
 You’ll have to
     Here is how we can help you with that
 Hang on a second, I’ll be right back
     I’ll need to ask [s.o] to be sure, are you able to wait while
     I check into it?”
 No
     Find an alternative answer
 That’s not my job
     Let me find the right person who can help you with this.
 That’s not my fault
     Let’s see what we can do about this
 Calm Down / I want you to                    © 2011 LogiGear Corporation. All Rights Reserved
Clearer Communication


Avoid ambiguous words
 Maybe, I think so, usually
 Tend to, sort of, kind of
 A lot of, very, pretty, really




                              © 2011 LogiGear Corporation. All Rights Reserved
More communication


Listen to the customer’s opening
statement
Write down or input key points
Listen without interrupting
Give the customers you’re helping your
full attention




                       © 2011 LogiGear Corporation. All Rights Reserved
Email
Emailing Clients


How to email someone for the first time :
- Don't assume that they know you, or care to know you
- Write a one-online introduction setting the context,
     introducing yourself, and explaining your role


How to structure an email :
- A clear subject line
- Objective
- State the problem
- Suggest the solution
- Call to action
If you are sending an email to executives, make it brief
                                        © 2011 LogiGear Corporation. All Rights Reserved
Top Ten Mistakes of Using emails


 Unclear subject line
    Title should be clear, concise
 A poor greeting or no greeting at all
    Begin any email with a friendly salutation
 Using abbreviations not commonly
  understood
 Unnecessary CC of posting
 Sloppy grammar, spelling and punctuation
 Using all capital letters to make a point
 No closing or sign off
    The receiver might wonder if the mail is not finished or due to a
    network problem                     © 2011 LogiGear Corporation. All Rights Reserved
Top Ten Mistakes of Using emails
                                      (cont’ed)


 Difficult to read
 Lack of clear request
    Often email senders don’t know how to express
    themselves accurately or appropriately
 Senders think they’re being clear but
  receivers can not interpret specific
  questions or request




                              © 2011 LogiGear Corporation. All Rights Reserved
Tips for Improving Written
                                  Communication


 Know your audience
    When it’s appropriate to use jargons (technical
    terms, abbreviation, local words…)
 Use tables, diagrams, bulleted list, etc.
 Edit : Spell check & Grammar check




                                © 2011 LogiGear Corporation. All Rights Reserved
Useful tips for using e-mail effectively


 Helpful                   Harmful
    Writing short email,      Ignoring your company’s
    and to the point           email policies
    Checking every            Being long-winded
    message for clarity       Sending large file that
    and typos twice            clog the recipient’s e-
    Having a clear             mail box
    request at the end        Abusing e-mail, e.g
    Using simple               passing on responsibility
    language
    Responding promptly


                                 © 2011 LogiGear Corporation. All Rights Reserved
How To Keep Them!

 Be Professional
 Always be courteous – Treat customers the way
  you want to be treated as a customer.
 Take each customer-problem seriously. When a
  customers have a concern or a complain, listen
  attentively and try to solve their problem
  yourself…, and as quickly as possible
 Follow through! Do what you must to solve the
  problem. Not every problem can be resolved the
  way the customer wants, but that doesn’t mean
  he/she should receive poor service
 Understand your customers’ needs and match
  those needs with correct solutions.
                               © 2011 LogiGear Corporation. All Rights Reserved
How to Lose Them

 Keep them waiting
 Lack of communication
     No-closing-the-loop
     Go silent
 Give them the run-around
 Answer with “This is not my job”, “I just do what they tell
  me”, “We can’t do that”, and “Our policy”…
 Bad mouth the program, the organization or competiton
 Be un “uncaring” person
 Use the voice tone that says you don’t care
 Confuse them with inconsistent responses, tone,
  commitments or body language

                       Don’t Do These!

                                        © 2011 LogiGear Corporation. All Rights Reserved
Find a way to say “YES”

 Always try to find a way to say “YES”
 Never say “I don’t know”, say “I don’t
  know but I will find out for you” or …

 Phrases that upset customers :
   I Don’t know what to do
   I can’t help you
   We don’t do that
   We can’t do that
                             © 2011 LogiGear Corporation. All Rights Reserved
Remember

 You never tell or instruct a customer,
  instead you always ask them
 Respect the Customer for what they
  are.
 When problems do happen, work
  toward solutions, get help.




                         © 2011 LogiGear Corporation. All Rights Reserved
Problems

 Problem will happen.
 …not IF, but WHEN

 We will be evaluated, and gain more
  trust or lose trust NOT by the
  problem, but by how we handle it!




                         © 2011 LogiGear Corporation. All Rights Reserved
Problems

 When a customer complains, look at it as
  an opportunity to Improve
 The problem arises, recognize the problem
  (communicate the problem, delivering the
  news, your attitude)
 Handling the problem (the fix, do it! Be
  reasonable, commitment)
 Follow-Up (Getting over it, changed
  attitude, re-building trust)
 Once you recognize a risk or problem. 
  Communicate it!
                           © 2011 LogiGear Corporation. All Rights Reserved
Tips

 Hiding problems is :
   The worse thing to do
   Always a failure
   Makes things worse




                           © 2011 LogiGear Corporation. All Rights Reserved
How to handle problem?

 First! Perfect communication!
 Even if the problem is “Fixed”, if there
  is anything less than perfect
  communication – the perception will
  be bad and trust will be lost!
 Make sure your attitude is never
  indifferent
 Response your customer quickly! You
  build credibility as a company by
  being responsive to your customers
                          © 2011 LogiGear Corporation. All Rights Reserved
How to handle problem?

 Step 1 : What is going on : Determine the
  reason
 Step 2 : What caused it : Identify the Root
  Cause of the Problem
 Step 3 : What can I do : Rectify the
  situation (communication)
 Step 4 : What can I say : Acknowledge the
  problem (the fix)
 Step 5 : What needs to be done : fix what
  needs to be fixed

                            © 2011 LogiGear Corporation. All Rights Reserved
Delivering bad news

 Do this right away!
 Waiting can be fatal
 Get Help.
 Use every communication tool you
  have
 Be fully prepared
 Be ready to provide solutions.
 Just in case, explain reasons for no
  quick fix.
                         © 2011 LogiGear Corporation. All Rights Reserved
Tricks!

 If you’re new…
   “I’ll check with my superior. I want to
   make sure I handle this correctly”
   If you’re new to project, it’s alright to
   say so. Everyone has been new at a job,
   and customers will not only relate but
   will appreciate your honesty.
   Now is a good time to make sure you’re
   familiar with procedures.


                           © 2011 LogiGear Corporation. All Rights Reserved
What to do when the
              customer still isn’t satisfied

 What happens when you cannot resolve the
  problem to customer’s satisfaction?
 After all else…
    What alternative solutions can you offer your client?
    What should you say to customers you can’t satisfy?
 When this happens, make sure to communicate
  tat you appreciate the customer’s point of view.
  State that you did your best, there is nothing
  more you can do, and you are sorry you were not
  able to work out a satisfactory solution.
 Get Help! Hopefully before you get to this point!


                                      © 2011 LogiGear Corporation. All Rights Reserved
Remember

 At the end of customer interactions,
  recap and summarize before you
  finish the interaction.

 At the end of a   meeting – recap
 At the end of a   phone call – recap
 At the end of a   email – recap, list the
  action items or   summary
  To-Do list
                            © 2011 LogiGear Corporation. All Rights Reserved

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My presentation about communication

  • 1. How to communicate with client effectively Present by Duy Nguyen © 2011 LogiGear Corporation. All Rights Reserved
  • 2. Why we’re here to discuss about communication?  Figure out known issues while communicating with our direct client  Why communication is important?  Deal with different kind of customers  Improvement plan  Tips © 2011 LogiGear Corporation. All Rights Reserved
  • 3. Effective Communication is Crucial to all our roles © 2011 LogiGear Corporation. All Rights Reserved
  • 4. Why Communication Is Important? © 2011 LogiGear Corporation. All Rights Reserved
  • 5. Improving communication will make us more Effective and Efficient © 2011 LogiGear Corporation. All Rights Reserved
  • 6. Always Remember © 2011 LogiGear Corporation. All Rights Reserved
  • 7. What is a good communication  Clear  Credible  Concise  Consistent  Constructive  and Timely  Say what you mean. Mean what you say.  Do not promise something you can’t deliver  Asking for clarification © 2011 LogiGear Corporation. All Rights Reserved
  • 8. Prepare to communicate with client  Be Prepare!  Ask yourself : Why are we having the meeting? What questions will I be asked? What information do I have to bring with me? Do I need other help? Can I supply and talk about the information I think is needed? Do I have all this skill needed? Technical, people, English? © 2011 LogiGear Corporation. All Rights Reserved
  • 9. Positive Communication Habits  Make people feel special  Demonstrate a positive attitude  Communicate clear messages  Show high energy – it will affect your communication  Be aware of potential problems to work well under pressure © 2011 LogiGear Corporation. All Rights Reserved
  • 10. Attention to Reporting Details  Make sure reporting standards expected by clients are followed accurately and include very descriptive information  Accuracy of reporting: i.e making sure that if we say we are 100% complete with a task, it is in fact true.  If there is a blocking issues that prevents completion, that should be reported, but the completion percentage should reflect even when items not done due to blocking issues out of controls.  Clarity of reports : they should give detailed information that provides a clear view as to what is being done.  The more information you provide, the more questions you answer before they’re asked.  More information is better than not enough. © 2011 LogiGear Corporation. All Rights Reserved
  • 11. Asking Questions  In US Culture, no questions means you don’t understand.  Asking questions correctly :  Keep your questions simple  Use one type of questions (open/close), single idea  If you don’t want to ask question or it doesn’t fit, try : “Tell me more”, “Tell me about”, “I’d like to get more information”…  BE CAREFUL when asking a “why” question. i.e “Why do you want to do that?” may put your customer on the defensive. She might reply, “it’s none of your business”. Smiling and using a reflective or helpful tone indicates that you’re asking out of interest to learn more about your customer’s needs.  Ask closed question to control the conversation  When you need short answers to clarify the information or need confirmation. © 2011 LogiGear Corporation. All Rights Reserved
  • 12. Asking Questions  Before answering a customer’s question, make sure you understand it!  Recap the question and ask a clarification question rather than an answer.  It’s better to ask another question than to answer the wrong answer. Also, never answer a question unless you’re sure your answer is accurate. It’s better to say “I don’t know, but…” than to give an answer that may be incorrect. If you do not know, say so; follow up with “I’ll find out for you”  Try to give more than one word answer. No matter which questioning to give customers sufficient information to help them make decisions. Giving more than a one word answers : Build Trust Shows you know what you’re doing Gives options and choices © 2011 LogiGear Corporation. All Rights Reserved
  • 13. Forbidden Phrases  I don’t know Good question, let me look into that for you  We can’t That’s a tough one, let’s see what we can do  You’ll have to Here is how we can help you with that  Hang on a second, I’ll be right back I’ll need to ask [s.o] to be sure, are you able to wait while I check into it?”  No Find an alternative answer  That’s not my job Let me find the right person who can help you with this.  That’s not my fault Let’s see what we can do about this  Calm Down / I want you to © 2011 LogiGear Corporation. All Rights Reserved
  • 14. Clearer Communication Avoid ambiguous words  Maybe, I think so, usually  Tend to, sort of, kind of  A lot of, very, pretty, really © 2011 LogiGear Corporation. All Rights Reserved
  • 15. More communication Listen to the customer’s opening statement Write down or input key points Listen without interrupting Give the customers you’re helping your full attention © 2011 LogiGear Corporation. All Rights Reserved
  • 16. Email Emailing Clients How to email someone for the first time : - Don't assume that they know you, or care to know you - Write a one-online introduction setting the context, introducing yourself, and explaining your role How to structure an email : - A clear subject line - Objective - State the problem - Suggest the solution - Call to action If you are sending an email to executives, make it brief © 2011 LogiGear Corporation. All Rights Reserved
  • 17. Top Ten Mistakes of Using emails  Unclear subject line Title should be clear, concise  A poor greeting or no greeting at all Begin any email with a friendly salutation  Using abbreviations not commonly understood  Unnecessary CC of posting  Sloppy grammar, spelling and punctuation  Using all capital letters to make a point  No closing or sign off The receiver might wonder if the mail is not finished or due to a network problem © 2011 LogiGear Corporation. All Rights Reserved
  • 18. Top Ten Mistakes of Using emails (cont’ed)  Difficult to read  Lack of clear request Often email senders don’t know how to express themselves accurately or appropriately  Senders think they’re being clear but receivers can not interpret specific questions or request © 2011 LogiGear Corporation. All Rights Reserved
  • 19. Tips for Improving Written Communication  Know your audience When it’s appropriate to use jargons (technical terms, abbreviation, local words…)  Use tables, diagrams, bulleted list, etc.  Edit : Spell check & Grammar check © 2011 LogiGear Corporation. All Rights Reserved
  • 20. Useful tips for using e-mail effectively  Helpful  Harmful Writing short email,  Ignoring your company’s and to the point email policies Checking every  Being long-winded message for clarity  Sending large file that and typos twice clog the recipient’s e- Having a clear mail box request at the end  Abusing e-mail, e.g Using simple passing on responsibility language Responding promptly © 2011 LogiGear Corporation. All Rights Reserved
  • 21. How To Keep Them!  Be Professional  Always be courteous – Treat customers the way you want to be treated as a customer.  Take each customer-problem seriously. When a customers have a concern or a complain, listen attentively and try to solve their problem yourself…, and as quickly as possible  Follow through! Do what you must to solve the problem. Not every problem can be resolved the way the customer wants, but that doesn’t mean he/she should receive poor service  Understand your customers’ needs and match those needs with correct solutions. © 2011 LogiGear Corporation. All Rights Reserved
  • 22. How to Lose Them  Keep them waiting  Lack of communication No-closing-the-loop Go silent  Give them the run-around  Answer with “This is not my job”, “I just do what they tell me”, “We can’t do that”, and “Our policy”…  Bad mouth the program, the organization or competiton  Be un “uncaring” person  Use the voice tone that says you don’t care  Confuse them with inconsistent responses, tone, commitments or body language  Don’t Do These! © 2011 LogiGear Corporation. All Rights Reserved
  • 23. Find a way to say “YES”  Always try to find a way to say “YES”  Never say “I don’t know”, say “I don’t know but I will find out for you” or …  Phrases that upset customers : I Don’t know what to do I can’t help you We don’t do that We can’t do that © 2011 LogiGear Corporation. All Rights Reserved
  • 24. Remember  You never tell or instruct a customer, instead you always ask them  Respect the Customer for what they are.  When problems do happen, work toward solutions, get help. © 2011 LogiGear Corporation. All Rights Reserved
  • 25. Problems  Problem will happen.  …not IF, but WHEN  We will be evaluated, and gain more trust or lose trust NOT by the problem, but by how we handle it! © 2011 LogiGear Corporation. All Rights Reserved
  • 26. Problems  When a customer complains, look at it as an opportunity to Improve  The problem arises, recognize the problem (communicate the problem, delivering the news, your attitude)  Handling the problem (the fix, do it! Be reasonable, commitment)  Follow-Up (Getting over it, changed attitude, re-building trust)  Once you recognize a risk or problem.  Communicate it! © 2011 LogiGear Corporation. All Rights Reserved
  • 27. Tips  Hiding problems is : The worse thing to do Always a failure Makes things worse © 2011 LogiGear Corporation. All Rights Reserved
  • 28. How to handle problem?  First! Perfect communication!  Even if the problem is “Fixed”, if there is anything less than perfect communication – the perception will be bad and trust will be lost!  Make sure your attitude is never indifferent  Response your customer quickly! You build credibility as a company by being responsive to your customers © 2011 LogiGear Corporation. All Rights Reserved
  • 29. How to handle problem?  Step 1 : What is going on : Determine the reason  Step 2 : What caused it : Identify the Root Cause of the Problem  Step 3 : What can I do : Rectify the situation (communication)  Step 4 : What can I say : Acknowledge the problem (the fix)  Step 5 : What needs to be done : fix what needs to be fixed © 2011 LogiGear Corporation. All Rights Reserved
  • 30. Delivering bad news  Do this right away!  Waiting can be fatal  Get Help.  Use every communication tool you have  Be fully prepared  Be ready to provide solutions.  Just in case, explain reasons for no quick fix. © 2011 LogiGear Corporation. All Rights Reserved
  • 31. Tricks!  If you’re new… “I’ll check with my superior. I want to make sure I handle this correctly” If you’re new to project, it’s alright to say so. Everyone has been new at a job, and customers will not only relate but will appreciate your honesty. Now is a good time to make sure you’re familiar with procedures. © 2011 LogiGear Corporation. All Rights Reserved
  • 32. What to do when the customer still isn’t satisfied  What happens when you cannot resolve the problem to customer’s satisfaction?  After all else… What alternative solutions can you offer your client? What should you say to customers you can’t satisfy?  When this happens, make sure to communicate tat you appreciate the customer’s point of view. State that you did your best, there is nothing more you can do, and you are sorry you were not able to work out a satisfactory solution.  Get Help! Hopefully before you get to this point! © 2011 LogiGear Corporation. All Rights Reserved
  • 33. Remember  At the end of customer interactions, recap and summarize before you finish the interaction.  At the end of a meeting – recap  At the end of a phone call – recap  At the end of a email – recap, list the action items or summary   To-Do list © 2011 LogiGear Corporation. All Rights Reserved