Hitachi Data Systems (HDS) uses data to power the digital enterprise for better business outcomes. One of Thomson Reuters “Top 100 Global Innovators”, the company is reshaping how businesses work. In recent years they have transformed their company digitally, with a focus on their people and social innovation. An early adopter and pioneer within the social selling and employee advocacy categories, HDS has established their employees as thought leaders, and better informed their partners, and the public. By activating their workforce the company and their employees have become more informed, efficient, and highly visible as subject matter experts in their industry. In this webinar Sharon Crost, Global Social Business Manager, and Samantha Campbell, Global Social Media Specialist, discuss: - The challenges and pain points HDS has overcome in order to digitally transform their business - How social selling has helped the HDS sales teams maintain better relationships in the field with customers and prospects - How HDS has tapped into employees, partners, and influencers to drive awareness for the brand

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Why Employee Communications And
Advocacy Matter Now More Than Ever

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Why Employee Communications And Advocacy Matter
Reaching a New Audience Is Harder Than Ever
o Organic social media is dying
o Content creation is costly & time consuming
o Consumers are overwhelmed with content

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What Employees Really Want
o They want approved content that can
easily be shared on social media.
o They want a way to talk about the their
company & its brands and products.
o They want to be heard by their audiences
and make a difference in the industry.
Employees want to be more informed, and share
their work experiences with family and friends.

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What business challenges
was Hitachi facing?

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Challenges Hitachi Needed To Overcome
The company desperately needed to embrace
DIGITAL TRANSFORMATION

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Challenges Hitachi Needed To Overcome
Stronger relationships needed to be developed
in the field with customers and prospects

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Challenges Hitachi Needed To Overcome
Difficulty in providing employees with high quality,
relevant, and personalized content

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What Were The Goals
For The Program?

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Goals Of The Hitachi News Hub Program
o Transform the company and culture to into a
digital first organization
o Drive awareness and establish the company
as industry leader
o Focus on quality when it comes to
participants and content

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Goals Of The Hitachi News Hub Program
o Enable sales teams/reps to transition from
cold calling to social selling at scale
o Position sales as subject matter experts and
improve their personal brands
o Influence the “influencers” within the
technology industry

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How Did You Solve These Problems In
Order To Accomplish Your Goals?

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The Hitachi News Hub
o An “open platform” which inspires
digital transformation and movement
o Focuses on social selling and advocacy
strategies and tactics
o Members include employees, external
partners, and industry influencers

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Delivering The Right Content At The Right Time
o Local teams took control of content
which was previously owned by
corporate
o Integration of content from employees,
third parties, and partners
o 1-2 broadcasts per week cadence to
ensure authenticity and circumvent any
duplication of posts seen as spam
80%
10%
10%
Hitachi
Industry
Misc
Content Mix

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Divisions Within The Hitachi News Hub
o 15+ different divisions tailoring to different
interests and categories (e.g. Internet Of
Things, Flash Storage, EMEA, APAC)
o 20+ program managers overseeing content
curation across all divisions
o Content available in 5 primary languages
(English, Spanish, German, French, Japanese)

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Focus On Mobile
o 100% mobile approach
for field sales reps
o Broadcast notifications
critical for activation
o Easy to set up and use

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Benefits Of The Program

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Benefits Of The Hitachi News Hub
o Transformed the way Hitachi does business
o Established content and social as much more
important to the company
o Singular location for company and industry
content has proven to be extremely valuable

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Results Of The Hitachi News Hub Program
500+ employees
80K Shares
40K Reactions
41M Impressions
180K Clicks
Results Since Launch