These slides were presented to in a Staff Technology Workshop on 11/11/2010

1. Social Media
blogs, video, and podcasting

2. Social Media Strategy
• How much time do you have?
• What will you share?
• Who should see it?
• Do you want to promote it?

3. Tech Issues
• No coding required for basic setup
• Controlling your content
– Where will it be stored?
– What backup options do you need?
– Who has access to it?
• Marketing – search engines, etc.

4. Blogging Options
• Blogger
• Wordpress
• Tumblr
TypePad*

5. Free / Paid / Self-Hosting
• URL: custom domain or hosted
– $10-15 per year vs. $50+
• Customizations (look, functions, etc.)
– Many free options
– Support vs. time
• For the future: import/export options

6. Site Design
• What’s “the norm” for similar sites?
• Colors, layout, features – all separate
• Downloading vs. tweaking

7. Organizing Content
• Explore your “dashboard” to see your
options (categories/tags/pages, etc.)
• Media – photos, music, videos, etc.
• Links

8. Learn More
• Blogger:
– http://buzz.blogger.com/
– http://www.youtube.com/BloggerHelp
• Wordpress:
– http://en.blog.wordpress.com/
– http://wordpress.tv/
• Tumblr:
– http://staff.tumblr.com/
– http://staff.tumblr.com/tagged/features

9. Business Blogging
Blogs can
also feed
into other
sites –
facebook,
twitter, etc.

10. Marketing
• Connections: etiquette & usefulness
• “Cross-posting”: time saver or spam?
• “Sharing” tools – audience marketing
• Directories, analytics, ads, etc.

11. Web Video Options
YouTube
Vimeo
Other:

12. Content Creation
• Editing videos vs. creating them
– scripts & storyboards
• Alternatives & extra options:
– slideshows
– screencasting
– animation

13. Storyboard Example
Think of it as a
“comic book”
version of your
video – with
titles, etc.

14. Editing Tools
• Pre-installed programs
– Windows Movie Maker & iMovie
• Web Editing tools
• Software options

15. Tips & Terms
• Timeline: useful for clipping out extra
sections, or matching sound files
• Transitions: fade in/out option
• Title: make sure it is easy to read
• Audio: record separately, add later
• Screen Ratio: widescreen? What size video
does your camera make?

16. Tech Issues
• Length: some free hosts have limits
• Size: transitions & effects add to size
• Format: check the camera, editor, and
website for requirements
• Backup: save your source files and full
project along with the final cut

17. Marketing
• Look at your “channel” options
• Add full descriptions (can’t search
the video itself, so your text matters)
• Embed your videos on your website
• Upload again to facebook

18. Podcasting

19. Why do a Podcast?
• Tours (Museums, cities, etc.)
• “Radio” Show – topical, interviews, etc.
• News – NPR stories, for example
• Law Enforcement – get updates on local
issues

20. Recording Tools
• Software
– For Macs: GarageBand
– Free: Audacity
• Hardware
– Built in microphone (background noise)
– External (power/quality)
– Pop filter

21. Planning & Recording
• Scripted vs. unscripted (outline?)
• Take your time! pacing matters
• Editing: same programs as recording
– Multiple takes, split tracks
– Clip out unnecessary sounds
– Filter out background noise

22. Additional Tools
• Sound effects? (copyright issues)
• Exporting the files (mp3 “codec” etc.)
• Creating XML (iTunes subscriptions)
– iTunes example (lots of details)
– Fill-in form (no coding required)

23. Uploading Mp3 files
• Archive.org (not for podcasting)
• Blogs (Blogger, Wordpress, etc.)
• Self-hosted (your own website)
• More:
– http://www.how-to-podcast-
tutorial.com/podcast-hosting-table.htm

24. Podcasting Tutorials
Check out these helpful websites for
many more tips:
•http://www.how-to-podcast-tutorial.com/
•http://www.voices.com/podcasting.html

25. Marketing Podcasts
• iTunes – search from iTunes to find
examples of popular podcasts & their
descriptions
• On your blog!
• Directories: Podcast.com / Yahoo
Audio / Zen Cast