On 15 July 2015 the EIP Water briefed members of the Australian Water Association (AWA) on water challenges in Europe, the Water Framework Directive (WFD) and the activities, priorities and objectives of the EIP Water as well as the role of innovation in the EU water sector.

1. EIP Water
European Innovation
Partnership on Water
Boosting opportunities
Innovating water
Webinar with the Australian Water Association AWA, 15 July 2015

2. EIP Water
Structure
1. Introduction: Name and Background- 5 min
2. The Water Framework Directive (WFD) and Europe’s
main water challenges: 10 min
3. What is the EIP Water? Background, achievements,
working groups, who else is involved/who else can be
involved? 15 min
4. Water Innovation on the web and Water Innovation
Matchmaking: 15 min introduction to the Online
Marketplace and its features
5. Q & A / Moderated discussion: 15 min

3. EIP Water
What’s in it for Australia?
• Global tools & information
• Global (though EU-centered) partnerships
• Global markets & info requests
• Specific AUS experiences and solutions (e.g.
MDB)

4. EIP Water
What is the EIP Water and its objectives?
1. EIP Water is an initiative within the so-called “EU 2020
Innovation Union” - the European Union strategy to
create an innovation-friendly environment that makes it
easier for great ideas to be turned into products and
services that will bring our economy growth and jobs
2. EIP Water aims to identify, test, scale up, disseminate and
stimulate the uptake of innovative solutions by the market
and society for ten major water related challenges by
2020.
3. EIP Water supports the creation of market opportunities
for these innovations, both inside and outside of Europe. It
also identifies and addresses barriers and bottlenecks to
water innovation.

5. EIP Water
Role in Innovation Chain

6. EIP Water
Water Framework Directive (WFD)
• Directive 2000/60/EC of the European Parliament and of
the Council establishing a framework for the Community
action in the field of water policy

7. EIP Water
Water Framework Directive (WFD) - I

8. EIP Water
Water Framework
Directive (WFD) - II

9. EIP Water
WFD Challenges
• Assessment of Pressures and Impacts; Monitoring; Status
assessment; Solid basis for developing Programme of
Measures; Permitting/ licensing; Pollution control;
Agricultural diffuse pollution; Urban wastewater; Pollution
caused by industrial activities; Priority substances; Over-
abstraction; Hydromorphology; Water pricing; Funding and
policy integration
• http://eur-lex.europa.eu/legal-
content/EN/TXT/?uri=CELEX:52015DC0120

10. EIP Water
Water sector
in market
size terms
Source: GWI, 2013
Other dimensions:
 Hydrological cycle
 Societal impact
 Employment
 Environment
 Economy

11. EIP Water
Water sector challenges and opportunities
Large and complex sector. Very brief overview:
1. Supply side – rethinking infrastructure & enhancing
asset management & WFD
2. Demand side – reliability & affordability & WFD
3. Re-use and resource recovery – breakthroughs
4. Distribution and treatment – scale, extremes in climate &
automation, revenue models
5. Sectorial: Agriculture – largest & precision agro
6. Sectorial: Industry and energy – bulk usage & diversified
streams
7. Sectorial: Onshore oil and gas – environmental impact &
desalination, re-use and WWT

12. EIP Water
Water innovation sector conclusions
• Major challenges for society and economy.
• Paradigm shift from linear model to interconnected grid of
stakeholders.
• Bring all relevant stakeholder groups together in a forum to
drive innovation forward.
• Climb out of silos and link with other resource challenges
(energy, agro, chemical, land use) and society (eco-system
services, green economy, WFD).
• Strengthen interregional and international innovation (in-
outside EU).

13. EIP Water
In response: Strategic Implementation Plan
EIP Water Priorities

14. EIP Water
Water innovation barriers & bottlenecks
• Financing
• Procurement
• Partnerships
• Regulation
• Information, showcases, demosites

15. EIP Water
Organization and structure
Steering Group – Task Force – Expert Groups – Action Groups
Water policy recommendations
Addressing barriers & bottlenecks
Practice based
29 Action Groups, 11 FP7 INNO-DEMO + H2020 Projects:
• Development of innovative solutions involving the entire
innovation value chain
• Application, implementation, commercialization and
dissemination of innovative solutions
• Identification of barriers to innovation (practise based)
translated into policy recommendations
• Support implementation of water policy
• Connect with relevant/adjacent initiatives

16. EIP Water
Action Groups in EIP W Priority Areas
Note relevance of secondary priorities

17. EIP Water
Online Marketplace www.eip-water.eu
• Match-making between innovation demand and supply
• Aggregated information from news streams
• Single Point of Access for information on water
innovation in Europe & Worldwide
• Meeting point for Europe / worldwide; large / small in
water innovation value chain (water users, financiers,
technology companies, innovation supporters, promoters,
knowledge providers, legal facilitators)

18. EIP Water
Online Marketplace Searches
• A people and
competences search-
machine which bridges
the gap(s) between
innovation demand and
supply
• A semantic layer
describing and analyzing
the water innovation
sector and used for foot-
printing and filtering

19. EIP Water
Online Marketplace – what does it offer?
• 2000 people, 250 projects, 500 organisations, 100
products & services

20. EIP Water
Online Marketplace Projects

21. EIP Water
Online Marketplace Projects

22. EIP Water
Communication and dissemination
• Regular EIP Water Newsletter
• Personalized news streams via Marketplace
• Social media and EIP Water (global audience)
• EIP Water Conferences (major sector event)

23. EIP Water
Questions and Answers
www.eip-water.eu
env-eip-water@ec.europa.eu
contact@eip-water.eu