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Dr Pete Lunn, EPA, HSE and ESRI, Environment, Health and Wellbeing Conference 2020
1.
Collective Action Problems in Healthcare and Environmental Policy Areas Pete Lunn, ESRI Environment Health and Wellbeing Conference, EPA/HSE/ESRI www.esri.ie/bru
2.
“Collective action problem” “Common pool resource problem” “Prisoners’ Dilemma” “Social Dilemma” “Public good game” “Coordination problem”
3.
What are we talking about here? Situations where individuals need to override self-interest and coordinate to achieve a superior collective outcome WIKIPEDIA: A collective action problem or social dilemma is a situation in which all individuals would be better off cooperating but fail to do so because of conflicting interests between individuals that discourage joint action.
4.
The famous marshmallow test… …wait ten minutes and you get two! Koomen et al. (2020): Two children, aged 5-6, separated, both must delay to get a second cookie → More likely than when it is just one child Even small children know Wikipedia is wrong
5.
Claim 1: The public response to COVID-19 has been REMARKABLY co-operative Claim 2: If we could come close to this level of co-operation on issues like AMR or climate change it would make a huge difference
6.
Why such good co-operation? Good fit to known factors: • Communication of “best strategy for all”: aim clear, cause and effect (relatively) simple • Group identity: humans vs. virus •
(Mostly social) enforcement: visible behaviour But also: • CRISIS! Focuses attention… • Relevant outcome is close to immediate • NB. Less is known about the role of the coordinator
7.
Aim, cause and effect Big science communication problem Lessons from COVID (and elsewhere) • Curse of knowledge • Measure public perception and understanding •
Power of simplicity • Power of narrative
8.
Can it be done for AMR? “Best strategy for all”: • Continued absence of problem is a weak goal •
Goal articulation? Metric equivalent of < 2°C etc. • Cause and effect? Can we mobilise narrative? Group identity? • Humans vs. bugs Enforcement? • Professional oversight associated with prescription
9.
Conclusions Human beings can make sacrifices to co-operate in the face of threat Opportunity to learn about how and why Role for behavioural science in science communication and promoting collective solutions www.esri.ie/bru
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