EPiServer 7 CMS - NA Partners
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EPiServer 7 CMS enable companies to maintain a seamless and up to date online presence across different markets and channels.
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EPiServer 7 CMS - NA Partners
- 2. Agenda • Solutions to Business Problems • Platform Enhancements • Demo •Q&A
- 3. “EPiServer 7 CMS. More impact, less effort.”
- 4. User Experience Minimalistic User centric Content in focus Attention to details
- 6. Content One way to handle content Context aware Drag and drop Search Design consistency
- 7. Content Features Shared draft Responsive elements Multi-file upload Local time Video streaming
- 10. Seamless Experience Re-use Instant preview Control Automatic layout
- 13. Multi-device Mobile Tablet Desktop Instant preview Responsive
- 16. SEO Meta data Keyword analysis GA insights Permanent links
- 18. Add-on Store One click install Certified Add-ons Enterprise Store
- 20. Analytics & Optimization Insights on page Overview Cross channel Conversions A/B test
- 24. Content Targeting Personalize once Sticky preview History Context Business rules
- 27. Social Media All channels, one place Personalized Real-time statistics Google Analytics Control
- 28. Enterprise Multi-lingual Multi-site Load balancing Mirroring Lucene search
- 29. Integration Content Providers Web Services Microsoft SharePoint Microsoft Dynamics CRM SalesForce
- 30. Platform Strongly typed models Blocks Multiple renderers MVC and Web Forms Testability Visual Studio integration
- 31. Web Solution Toolkit Best practice templates Html5 Responsive Design Deployment SDK NuGet Add-ons
- 32. Demo
- 33. Summary 8 amazing things that 7 does
- 34. EPiServer 7 CMS • Simplifies content management • Creates a consistent customer experience across markets and channels • Makes mobile and tablet first class citizens • Takes care of SEO and guides to better rankings • Fulfills enterprise needs, yet let them be agile by the use of add-ons • Lets marketers optimize content based on analytics insights • Drives traffic through social • Targets content based on user behavior, context and business rules
- 35. Q&A
- 36. EPiServer 7 One platform. Several products.
- 37. EPiServer 7 CMS Relate Mail Find Add-ons Commerce (coming soon)
- 38. “To innovate does not necessarily mean to expand; very often it means to simplify” M. Russel Ballard
Notas del editor
- EPiServer 7: Ready for a multi-screen world!
- Our customers’ top priority is to deliver a great experience across mobile, tablet and desktop. EPiServer 7 takes care of that, which means that our customers can finally start focusing on the next steps: Targeting content based on context and business rulesAnalyze and take action on statistics insightsA/B testingReaching out to socialOn page SEOEverything to increase you conversions!
- Large competent UX team that drives developmentWireframes, Paper, Prototypes, User TestingOur large and competent user experience team has been the driving force in the project from the outset. It all started with the slogan “Intuitive. Contemporary. Easy.” and we kept going from there. The result is a user interface that puts the content in focus instead of the system, while paying close attention to the small details that make all the difference to the user experience. You will notice that panels are context sensitive, meaning that they are only shown when you need them. The actions available depend on what you’re currently doing and the status of the content that you’re working with.
- Demo to show simplicity, focus on content and ease of use.This is your contentThe top panel takes no focus from the contentBring out the assets pane Drag a teaser onto the pageThe assets pane disappearsThe teasers re-arrange automaticallyPublish your content (or schedule it or start an approval workflow)All done.
- Editors find it too hard and too time consuming to create and manage their content online, ranging from creating landing pages to upload assets to their website.orCMS:s today are complex and slow and don’t solve the core user problem of managing content. EPiServer 7 solves that.All content is handled in the same way, it doesn’t matter if it’s a page, a block or a product. Learn 1 way and you know how to work with everythingMenus and panels are context aware, meaning that they are only shown when needed and the information in them are depending on your role and the status of the content you are working withDrag and drop is supported for everything: multi file upload from desktop, images, pages, blocks, videos, etc. If you don’t know how to do something: try drag and dropContext sensitive search are available when working with pages, blocks and assets (files)The back and forward buttons always work. You never loose content (auto save). Link to any view/content, for example a draft of a block displayed in iphone-view.
- Shared draft: All editors work by default on the same draft. Make collaboration much easier!Responsive elements: Elements are shown in different way depending on where they are used and the screen size (responsive design)Multi-file upload: Drag and drop multiple files from the desktop directly into episerverLocal time: Schedule content based on your local time. Ideal in global environmentsVideo streaming: Stream videos directly from your file manager. No need to use an external service for basic needs.
- Drag and drop of a content block onto a page:Drop areas highlightedPanel disappears automatically when cursor enters the page
- Automatic layout depending on number of items and rules set by an interaction designer that follow your brand guidelines.
- Enterprise companies have a hard time keeping a seamless and up to date online presence across different markets and channels. orThe experience for visitors is not seamless across markets and channels.When working with material that should be used in multiple markets or across several different channels, it is essential that content can be re-used. Duplicating content, also known as content forking, is something that over time can turn into a real nightmare in terms of maintenance as your content repository grows.With EPiServer 7, we’re introducing shared content that can be re-used across your sites and channels. Shared content can be both pages and blocks, where blocks are smaller content parts such as banners, teasers, listings, videos and forms that can be placed on a page. Not only can you easily re-use content, you are also able to preview it in all the different ways it can be presented and see all the places where it’s currently being used. This shared content can also be targeted, or personalized, for a specific segment. We call this “personalize once, use everywhere” and it saves a lot of time since you can create context-aware blocks that can be used anywhere.Re-use content across channels, websites and sectionsInstant preview show exactly what the content will look like on all screens/channelsControl who can use shared contentAutomatic layout makes sure your content always looks good
- Instant preview all variants of shared blocks.
- See all places where a block is used. This can be in different sections of the current site or on other sites.
- Blocks can easily be shared across one site, or across several sites/channels. By default there is one block library for each site, and one global library that is shared among all sites. Granular access rights on folder/block level can also be applied.
- People today are using more devices than ever before – from traditional desktop PCs and laptops through to a wide range of smartphones and tablets. We have designed EPiServer 7 to be completely screen-agnostic, rather than simply going with the desktop-first approach. This means that you can choose to start with mobiles or tablets, often referred to as mobile first. When working with content you can always see what the user experience will be like on any given screen and can also edit the content for each screen you are targeting. This is ideal for responsively designed sites where you no longer need to publish or resize your browser window to see what content will look like. The automatic layout makes sure your blocks are adjusted for the context they are placed in.
- Mobile, tablet and desktop are all first class citizens within EPiServer! There is no “black box” rendering of mobile content. You are in control!Web channel takes care of mobile, tablet, desktopUse insights from analytics to serve context specific contentSeparate experience solving needs that can’t be handled by the web channelWeb appSolving a specific flow, like a booking app for airlinesNative appTaking advantage of phone specific features, like a boarding pass app for airlines using NFC (near field communication)
- Switch between different screens. Work with content in all different screens to see exactly what it looks like.
- Sticky setting for working with content for a specific screen or channel.
- Every company wants to be the top results in search engines, but due to inconsistency in both keyword management as well as site structure they have a hard time competing.orThe CMS should just take care of SEO.SEO isn’t black magicGood contentHighlight of important SEO propertiesAdd-onsSite AttentionOptimize content based on keywords and GA insightsSEO Manager – Permanent linksKeep your GA ranking when migrating to EPiServer and when deleting/moving pagesSocial ReachTrust from social channels are becoming an important part of SEO
- Highlight of important SEO meta data.
- Enterprise customers usually have high demands in terms of security and deployment routines, which makes them slow moving when it comes to adding new functionality and updating content on their sites.orSystems made for enterprise should not stop them from being agile.The EPiServer Add-on Store not only lets site owners install popular add-ons without the need for a developer, it also opens up the possibility for us to make updates to the EPiServer UI that customers and partners can take advantage of effortlessly. Today you will have the possibility to install two add-ons currently in beta releases: Google Analytics and Social Reach. Over time, the size of the store will grow, and you will soon be able to install third party add-ons that are certified by EPiServer. For large enterprise customers, or partners with many customers, it is possible to setup an internal store to easily enable new functionality across a number of sites and markets. The core platform takes care of security, dependencies, installs, upgrades and uninstalls.
- For Site Owners.Plug & Play modules1 Click install / uninstallTrustworthyEnables modularization of platformEnterprise customers can setup their own store
- Most companies have analytics tools installed on their site, but it’s usually configured in the wrong way and/or the marketers who’s working with optimization don’t have access to the insights that the analytics brings.orWe need analytics insights when optimizing content.Configuredautomatically - Everythingthat’sneeded is a GA accountAnalytics availableDashboardOn pageConversionsGoalsWhichcontentdoesn’tconvert?Which social campaignsproduce most conversions?Whichcontent drives e-commercetransactions?Cross channelGoogle Analytics codes can be used incms, social reach and episerver mail to track cross channel campaigns.
- Google Analytics Add-on.Analytics overview. Have different gadgets display different channels/goals/conversions
- Google Analytics Add-on.Analytics insights when working with content on page!
- Social Reach Add-on: Real-time channel specific analytics.
- Marketers wants to target the message for different customer segments, but the tools available are too complex or require too much work which means they usually end up with the “one message fits all” approach.orPersonalize once, target everywhere.Personalize blocks once and re-use across markets and channels to target contentSticky preview makes it easy to see what the site will look like for a specific segmentUse historyBuild segments based on user behaviorUse contextLocationDeviceUse business rulesRich users from Stockholm should be offered first class ticketsBlocks and pages can be targeted, or personalized, for a specific segment. We call this “personalize once, use everywhere” and it saves a lot of time since you can create context-aware blocks that can be used anywhere.
- Build segments using the built in rules engine:All visitors who have seen 3 pages tagged with “alloy plan”.
- Sticky preview makes it easy to see what the site will look like for a specific segment.
- Update all your social channels from one place and track channel specific measurements such as likes and comments. Personalize the message for each channel to increase conversions. Control who can make updatesIntegrated with Google AnalyticsSocial campaignsAnalytics integrationFacebook, LinkedIn, Twitter
- EPiServer offers built-in support for mirroring, so you can stage content on dedicated servers. You can also give web editors access to specific servers and lock down your front-end servers for increased security. Built in Lucene Search that takes care of your basic needs. If you want to build your site on advanced navigation, go with EPiServer Find instead.
- EPiServer offers an open and flexible interface that can easily integrate with other systems and data sources, such as a CRM or ERP platforms. EPiServer 7 CMS offers standard connections for leading systems such as Microsoft SharePoint, Microsoft Dynamics CRM and SalesForce.com. Beyond the standard connectors, our integration platform has a web service layer which allows you to integrate to systems such as SAP, Oracle, Amadeus or other data sources, both standard systems and bespoke solutions.Content providers makes content in other repositories first class citizens in EPiServer. Work with other content as it was pages/blocks inside EPiServer.
- With EPiServer 7 everything is connected in the underlying platform.We’re introducing strongly typed content models to simplify development, test and deployment. The built-in support for different renderings of the same content depending on context is ideal for multi-channel pages and shared blocks. A clever tag system, in combination with the channel selector, makes it easy to select which renderer to use. You can choose the design pattern you prefer or combine both Web Forms and MVC in the same solution. The UI has new plug-in types and plug-in areas and is client-side driven to meet the needs of an interactive up-to-date user interface. It is based on the JavaScript framework Dojo and REST services take care of all interactions with the server. The content provider model makes it easy to integrate other data repositories as first class citizens within the UI.
- With EPiServer 7 CMS, we’re introducing the Web Solution Toolkit that will help kick-start your projects. This includes templates that are built using a best practice setup with build scripts and management of multiple configurations to simplify deployment. The templates use Html5 and the Responsive Design framework Bootstrap (from Twitter) to handle multiple screen resolutions. Also included are ready-to-use page and block templates where all elements, including video, are responsive.The Web Solution Toolkit also contains a Visual Studio Plug-in that helps with skeleton code for both Web Forms and MVC content models and renderers. You can choose to setup a project from scratch from within Visual Studio and it will create a real site using the EPiServer Deployment Center in the background, once again making deployment a lot easier. This, in combination with the new SDK containing getting started guides as well as API documentation, will streamline and speed up the process when creating solutions based on EPiServer 7.NuGet Add-ons: For DevelopersInside Visual StudioSupports dependenciesSupports multiple versionsEasy install, uninstallAlready 87 packages (and counting)