Important factors that will help drive success of brick-and-mortar retail stores and 5 tips for brick-and-mortar stores to succeed

1. Tips for brick-and-mortar retail success in the eCommerce age

2. 3 Important factors necessary to drive brick-and-mortar success
Right products in-store Right store staff Right marketing strategies

3. 5 tips for brick-and-mortar stores to succeed
Speed and convenience
Emphasize on the
advantages of
instant gratification
to customers and
the convenience of
physically
experiencing the
product

4. 5 tips for brick-and-mortar stores to succeed
Personalized interactions
Leverage on the
face-to-face
human interactions
between the
customer and the
store staff

5. 5 tips for brick-and-mortar stores to succeed
Localized marketing
Attract local
shoppers
with location based
marketing
campaigns
and promotions

6. 5 tips for brick-and-mortar stores to succeed
Think customers, not products
Display products
in-store, focusing
on the customers’
preferences, not
on the inventory

7. 5 tips for brick-and-mortar stores to succeed
Easy payments
Allow for flexible and
secure multiple
payment options in
order to lure
customers to make
purchases without
them having to worry
about payment
modes and data
security

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Every year, 50,000 retail associates use ETP to serve 150,000,000 consumers, selling
USD 5,000,000,000 of merchandise. More than 300 brands in 20 countries, across 10
time-zones, in 200 cities, at 25,000+ stores, in 5 languages run on ETP.
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