This document summarizes the benefits of web push notifications for marketing. It notes that repeated customers generate 40% of revenue and the average attention span has dropped to 8 seconds. Web push notifications can be sent to users on any site and have average click-through rates of 10-17%. Automated campaigns are more effective than manual ones and can target users based on website behavior to re-engage abandoned carts or promote recently viewed items.

2. *Source: Baymard Institute

3. 8%
of all website visitors
are repeated customers*
40%
of revenue is generated
by repeated customers*
*Source: Adobe® Digital Index Report

4. GoldfishHuman
9 sec12 sec
Attention span
8 sec
2000
Now
*Source: Microsoft Attention Spans Research Report

5. So, what can we do?

6. No collection of
any personal data
No collection
of cookies
Adblock
resistant
User’s behaviour
tracking
Mobile &
Desktop
a permission-based marketing tool that enables to send short messages
to the subscriber directly to their desktops/mobile screens even
if the user is on the website of your competitor.
Web Push Notification

7. Web Push Notification
Logo
Title
Message
Link to the website

8. Manual
campaigns
Automation
Average CTR
10,27%
Average CTR
17,29%

9. Manual campaigns
Mass Campaigns
Targeted Campaigns
Firefox
Google Chrome, Windows 10
Native Push
Google Chrome, Windows 10
Rich Push

10. $92
$1
is spent to get conversion
on the web page*
is spent to get traffic
to the web page*
Effective actions based on the behaviour
of the customer on the store's website
can become a real competitive advantage!
*Source: Econsultancy

11. Automation. How does it work?

12. Tracking. Tagging. Targeting.

13. Tags:
Track visited categories:
Know more, sell more
visited in
the last X days
visited
CriminalsCriminals
Fiction
Science
Hobby

14. Know more, sell more
Monitor the purchase path

15. Know more, sell more
Track action button clicksCollect information about
purchases
The value of the basket
The number of products in the basket

16. c) visited subpagesa) date of the last visit
b) number of visits within X days
Know more, sell more
Collect additional information

17. Web push automation scenarios
You must have this
Abandoned cart Recently viewed item Discount codes for
shopping
It has been a long time
since your last visit
XML feed*

18. Abandoned cart
20%
CTR

19. Recently viewed item
14%
CTR

20. It has been a long time since your last visit
16%
CTR

21. Discount codes for shopping
21%
CTR

22. You must have it!
12%
CTR

23. Xml feed. More personalization!
Dynamic remarketing by integration via xml.
26%
CTR