EdTech Europe 2015 [Track 3]: [CodeMonkey Studios], ([Jonathan Schor], [CEO])
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By 2020 there will be 1 million more computing jobs than computer science students to fill them, with only 400,000 computer science students graduating each year to fill 1.4 million computing jobs. A new online coding school has gained 1 million unique users in its first 12 months since launching and has reached 50% of schools in the US.
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EdTech Europe 2015 [Track 3]: [CodeMonkey Studios], ([Jonathan Schor], [CEO])
- 2. 1,000,000 MORE JOBS THAN STUDENTS BY 2020 1.4 MILLION COMPUTING JOBS 400,000 COMPUTER SCIENCE STUDENTS
- 7. 1,000,000 UNIQUE USERS 12 MONTHS SINCE LAUNCH
- 10. 50% OF SCHOOLS
Notas del editor
- Hello, I’m Jonathan, co-founder and CEO at CodeMonkey Studios. We created an online game that teaches real computer programming.
- My partners and I have been coding together since we were 10. Our parents gave us an early start and ever since, we have been having great fun inventing and creating together, while acquiring the most powerful 21st century skill. The need for this skill is growing so fast that by the end of this decade [click], the USA alone will be short of by 1 million developers:
- My partners and I have been coding together since we were 10. Our parents gave us an early start and ever since, we have been having great fun inventing and creating together, while acquiring the most powerful 21st century skill. The need for this skill is growing so fast that by the end of this decade [click], the USA alone will be short of by 1 million developers:
- I wanted to give children the opportunity my parents gave me, so I decided to start my own programming courses for kids. I found out that existing solutions are either over simplified [click] or not engaging for children [click]. So for my own classes I created small, game-like code riddles based on MIT’s legendary Logo programming language... …and the results were stunning!
- In order to scale out this exciting success for all the young potential coders out there, we created CodeMonkey: It’s the only solution today that teaches children to code in a real programming language, while still being an intuitive and engaging full-blown game.
- And now to the part where I brag shamelessly for 3 minutes about our amazing achievements: In May 2014, only a few months from founding CodeMonkey, we launched our MVP. Since then, over half a million users played and learned to code on CodeMonkey.
- We’re acquiring lots of high quality traffic through two main channels: exposure on social platforms, driven in part by winning competitions
- Growing out of Tel Aviv, we used the Israeli market as a playground for testing monetization models. Shortly after launching we closed a distribution deal with the nation’s largest publisher. Within 2 months they sold CodeMonkey to virtually every school they approached, gaining us over 300 paying school customers. These two channels described - online end-users and distribution partnerships, show early evidence in favor of a layered monetization strategy: institutional sales through partnerships, and online sales to the consumer market. Our current go-to-market efforts are designed in order to prove the viability of this plan. Here’s how we’ll do it:
- Please come talk with us to hear about how you can join us on this wonderful mission of raising the next generation of computer programmers. Thank you.