1. 7 Terms You’ll Hear Your SEO Use
ALL THE TIME
1. Bounce Rate:
Percentage of visitors who leave a site after viewing only one page.
2. Keywords:
Words or phrases of great significance to your service, product, market and/or industry.
Keywords are peppered throughout your website’s content.
3. Title Tags:
Clear, concise and compelling descriptions of a webpage or a search engine result. Title tags
help both people and search engines determine what a webpage is about.
4. Indexed Pages:
Pages on a website that a search engine has explored and stored using a program called a
crawler. A crawler methodically browses the Internet for new pages to read and index.
5. Unique Visitors:
A count of how many different people arrive at a website within the reporting period, which
could be a day, a week, or a month. However, unique visiors per month is probably the most
common metric for setting goals, pricing ads, etc. A unique visitor is determined by their IP
address.
6. Backlink:
A link from one web page to another website. According to Google, the more backlinks you
have pointing to your site, the more popular it will be.
7. Conversion Rate:
Considered the most important Internet marketing metric, your conversion rate is the
percentage of visitors who take action on your website, whether by requesting a quote, signing
up to receive your blog posts, giving you a call, or making a purchase.