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Benoit Hardy-Vallee: Digital Experience Technology - an indispensable ally for HR evolution
- 1. Digital Experience Technology an indispensable ally for HR evolution A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Benoit Hardy-Vallée, PhD
- 2. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Managing Director, Digital HR & HR Platforms at Accenture Speaker & host of Abrupt Future Podcast Benoit Hardy-Vallée, PhD A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
- 3. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD 9.4 B$ (1st half 2022) ≥ 2021 The pace of global venture capital investment in the work technology sector remains strong (WorkTech, 2021)
- 4. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
- 5. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD New expectations... A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD 28% of purchases in 3 minutes https://www.aboutamazon.com/news/company-news/2020-letter-to-shareholders 75 % by recommendations 70% of consumers now consider personalization to be a fundamental expectation 74% of Internet users prefer to use chatbots when looking for answers to simple questions
- 6. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD The consumer candidate 86 % Look for ratings 72 % disgruntled candidates share their experience Candidates who have a positive experience are 2x as likely to: (1) recommend the hiring company (2) become a client of the hiring company
- 7. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD prefer omnichannel brand experiences say social media influences them the most will not use an application or website that loads too slowly. 88% 54% 60% The Gen Z effect
- 8. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Engaging today's candidate Digital Experience Persona- lisation 0.05 sec. Mobile 62% Speed 70% Texting 5 min. 1 sem. 90 sec. Follow-up 40% A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
- 9. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Why better tech is needed “The algorithms created to help with this process, known as applicant-tracking systems, filtered tons of prospects down to a select group. (...) A large percentage of U.S. companies surveyed by Harvard—49%—choose to eliminate candidates for roles that traditionally require less than a bachelor’s degree because of an employment gap of six months or longer.” (WSJ)
- 10. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Engagement technologies Intelligent Career Site Search Engine Optimization (SEO) Skill Matching Simplified application
- 11. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Strategy Planning Employer Brand Attraction Selection Hiring Onboarding Competency analysis, job market Workforce planning Communities Social Media Candidate relationship management Distribution Pyschometrics Resume analysis Interview scheduling Document Mannagement New joiner learning Networking Mentoring A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
- 12. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD © 2022 Benoît Hardy-Vallée, PhD Example – Land’O Lakes “Feed the Nation” Campaign 16,000 visits in 11 days 75% of positions filled 3x search on the site
- 13. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Employees expectation Flexible Work 10% job posting 25% traffic (Vox) A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Good job > 50% of Canadians have thought about changing jobs Development 63% of workers who changed jobs cited career advancement as the main reason (Pew Research Center)
- 14. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Internal mobility Employee intent to stay is 33% higher in organizations where internal mobility is encouraged. of active job seekers prefer to find opportunities within the organization also open to an internal or external position 10% 7% A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
- 15. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD 67% of employers have an internal mobility policy Only 45% have an internal tool Issues: tool and culture Knowledge Acceptability Managerial openness A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
- 16. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Internal roles Talent Marketplace A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Career paths Projects Tasks Mentors Coaching Networking DE&I
- 17. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Example – Kuehne+Nagel A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD • 22% conversion rate for all internal applicants • 20% reduction in time to hire for internal applications Career Explorer Project
- 18. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Content management Personalization Digital Asynchronous Nano-certification Learning Experience Platforms A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
- 19. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Example – Engineering firm • Reduce training completion time from 8 months to 4 months • Consolidation of content under one roof and seamless access - anytime, anywhere, on any device • Real-time reporting through robust analytics, helping the client increase platform adoption to over 95%. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
- 20. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD 35 % of digital projects did not meet expectations Adoption challenges A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD 35 applications per week 4h per week to switch from one application to another
- 21. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD The new change management: digital and intelligent A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Improve the experience Accelerate adoption Provide complete visibility Identify adoption needs Digital Adoption Platform
- 22. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Example – Healthcare organisation • Transition & onboard at scale • WalkMe rapidly onboarded and upskilled a workforce on a new platform to ensure business continuity and continue to meet customer demand. • Onboarded 80,000 healthcare professionals in 1 week on to their platform to provide virtual consultations to help combat COVID-19. • Typically, this demographic does not enjoy learning systems but WalkMe was used to simplify the process and enabled the speed and scale of this response. A B R U P T F U T U R E . C O M
- 23. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD HR professionals spend approximately 86% of their time on administrative tasks within HR. 86 % 60 % send 3 or more emails/make 3 or more phone calls to schedule an interview A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
- 24. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Recruiting - from waiting to sourcing 1991: 4% of employees recruited 2020: 18% (sometimes 25%) It takes 43 selected candidates versus 109 candidates to make a single recruitment. 2.5x faster 1 sur 5 A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
- 25. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD AI-based HR Technologies A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Candidate discovery Bias Reduction Talent Marketing Automa- tization Personnaliz ation Analytics
- 26. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Example – Southwest airlines 1.1M Chatbot interactions 28% Clicked on job opening 57% Candidates who viewed a job and applied 18K to 92K Hours saved A significant reason Southwest rolled out a recruiting chatbot was for lead capture, Steinmann said. People often look for specific jobs that aren't, at that moment, available. "We wanted to make sure that we had a way to follow up with those candidates," she said. A B R U P T F U T U R E . C O M
- 27. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Ethics and AI https://www.whitehouse.gov/ostp/ai-bill-of-rights/
- 28. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Where to start? 01 02 03 04 05 Decide whether to buy, optimize, expand or build Implement the minimum viable product Build a business case Identify the skills you have and need Deploy across the enterprise & innovate by iteration • Engage business units • Study the impact of quality and time to hire • Engage IT • Engage vendors • Study the impact on the architecture • Rethinking the role of recruiters and HR partners • Leading the conversation on organizational evolution • Internalize, outsource or borrow internally • Use an IT budget for pilots • Demonstrate success • Communicate impact
- 29. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Time saved The top three ways employers use newfound time generated from automation: 1. Sourcing for key roles 2. Connecting with key candidates 3. Communicating with prospects in the hiring funnel A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
- 30. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD What about the metaverse? Immersive 3D technology and augmented reality First steps : • Recruiting • Integration • Learning A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD
- 31. A B R U P T F U T U R E . C O M © 2022 Benoît Hardy-Vallée, PhD Conclusion Make it a business issue Value speed and experience Engage the organization - and its budgets!