This document summarizes key points from a presentation on DesignOps. It discusses how DesignOps can help unify tools, improve collaboration and communication, and enable design teams to scale more efficiently. Some key stats highlighted include the growing ratio of designers to developers at companies, and the annual costs of disorganization for design teams as they grow. DesignOps is presented as a way to modernize design workflows by making them more centralized, collaborative, transparent and simple.
4. A company’s technology isn't the
differentiator anymore…
The experience is what matters.
89%of companies believes that customer
experience will be their primary basis
for competition by 2016, versus 36% four
years ago.”
— Gartner
81%of executives surveyed place the
personalized customer experience
in their top three priorities for their
organization, with 39% reporting it
as their top priority.”
— Accenture
90%of executives surveyed agreed that
customer experience and engagement
are objectives of their corporation's
digital strategy.”
— MIT Sloan / Deloitte
Source: KP Internet Trends 2017
5. Walmart, ExxonMobil, Chevron, Berkshire Hathaway, Apple, Phillips 66, General Motors, Ford Motor,
General Electric, Valero, AT&T, CVS Caremark, Fannie Mae, United Health Group, McKesson, Verizon
Communications, HP, JPMorgan Chase & Co., Costco , Express Scripts, Bank of America, Cardinal
Health, IBM, Kroger, Marathon Petroleum, Citigroup, ADM, Amerisourcebergen, Wells Fargo, Boeing,
Procter & Gamble, Freddie Mac, The Home Depot, Microsoft, Amazon.com, Target, Walgreens,
WellPoint, Johnson and Johnson, AIG, State Farm, MetLife, PepsiCo, ComCast, United Technologies,
Google, ConocoPhillips, Dow Chemicals, Caterpillar, UPS, Pfizer, Lowe's, Intel, Energy Transfer Equity,
Cisco, Enterprise Products Partners, Aetna, The Coca-Cola company, Lockheed Martin, Best Buy,
Disney, CHS, Sysco, FedEx , Merck & Co Inc, INTL FCStone, Safeway, Johnson Controls, Ingram Micro,
Plains All American Pipeline, World Fuel Services, Prudential, Humana, Goldman Sachs, Tesoro, Liberty
Mutual Insurance Group, Honeywell International, United Continental Holdings, HCA, Deere &
Company, Delta Air Lines, Oracle, Morgan Stanley, Hess, 20th Century Fox film company, DuPont,
Sears Holdings Corporation, New York Life Insurance, Mondelez International, American Express,
Nationwide Mutual Insurance Company, Allstate, Tyson Foods, Supervalu, TIAA-CREF, Massachusetts
Mutual Life Insurance, CIGNA Corp, DirecTV, General Dynamics, Philip Morris International, 3M
Company, Time Warner Inc., Halliburton Company, Publix Super Markets, Inc., International Paper
Company, McDonald’s Corporation, Macy’s Inc., The TJX Companies, Inc., Fluor Corporation,
Northwestern Mutual Life Insurance Company, Inc., Tech Data Corporation, American Airlines Group
Inc., The Hartford Financial Services Group, Inc., The Travelers Companies, Inc., Nike, Inc. Occidental
Petroleum Corporation, Avnet, Inc., Rite Aid Corporation, Exelon Corporation, Qualcomm, Inc., Emerson
Electric Co., Northrop Grumman Corporation, Duke Energy Corporation, Capital One Financial
1 in 10 Fortune 100 companies
have executive-level positions
or CEO support for Design
7. Trend:
Design Thinking
Proliferating Into
Business Schools
Top business schools have student-led design
clubs, which are pushing the curriculum in
b-schools to shift as well.
100%
STANFORD GRADUATE SCHOOL OF BUSINESS
Design Thinking Bootcamp: From Insights
to Innovation
INSEAD
Innovation by Design Programme
UC BERKLEY HASS
Design Thinking for Business Innovation
UVA DARDEN
Specialization in Design Thinking
and Innovation
MIT SLOAN
Product Design and Development
HARVARD BUSINESS SCHOOL
i-Lab Design Thinking & Innovative
Problem Solving
Business schools have
embraced Design
As of 2016, 100% of top Business
schools have student-led design
clubs, which are pushing the
curriculum in Business schools
to shift as well.
Source: Design In Tech Report 2017
8. “The Business Value of Design” - McKinsey 2018
“The companies with the best
financial returns have combined
design & business leadership through
a bold, design-centric vision clearly
embedded in their top teams.”
13. Unfortunately, the tools don’t
work together.
Exploration Design Prototyping Handoff
Communication
File Management
Presentation
14. Lost time and frustration
Engineers and stakeholders don’t know what’s
changed from one version to the next, and why.
Lost work: Files get exported, duplicated,
and renamed.
Lack of transparency and
communication
Feedback isn’t gathered on the design
file, and doesn’t get incorporated.
15. As design teams scale, so does
the annual expense of
disorganization
5Designers
-$17,000
25Designers
-$86,000
75Designers
-$259,000
100Designers
-$346,000
1Designers
-$3,461
*Assumes 18/min day lost on average designer salary of $100k
25. How many of
you have seen
this before?
It’s okay, I promise not to tell…
updating master in a sec @here
Drew Saano 3:10 PM
@here at 4pm I’m updating master
Lora Picadio 3:56 PM
updating the master
Drew Saano 11:10 AM
Updating master mobile
Zoya Abad 11:29 PM
Gonna update master now!
Zoya Abad 1:42 PM
@here gonna update master, hold tight
Lora Picadio 2:02 PM
Which one? I have mobile open
Zoya Abad 2:04 PM
37. Reimagining Design workflow
Communication
Transparency
Team Workflow
File Management
Presentation & Handoff
Disorganized
Independent
Invisible
Fragmented
Complicated
Old Way
Centralized
Collaborative
Observable
Connected
Simple
New Way
DesignOps supports the transition to a modern design workflow
39. Thank you!
Visit goabstract.com for more information
and help your team take the first step into a
modern design workflow.
Twitter: @jbrewer / @goabstract