1.
slideshare
SlideShare is the world’s largest community for sharing
presentations. It primarily functions as a tool for
content marketing and education. It is designed to
allow the user to share presentations, PDFs, videos, and
more.

2.
About SlideShare
• SlideShare was founded in 2006
• Recently purchased by LinkedIn
• The site receives 60 million monthly visitors and
130 million pageviews
• It ranks in the top 200 websites in the world
• The number of presentations tagged with #socialmedia is
51,853
• It has been voted as one of the top 10 tools for education and
learning

3.
How to Use SlideShare
• Reuse or remix ideas for your own use
• Browse through slideshows for research or inspiration
• Use as a catalyst for your content or idea to go viral
• Make professional contacts within your industry
• Professional presence – customize your profile, Increase SEO
with tagging
• Share your ideas

4.
SlideShare Features
• Embed SlideShare widgets on blogs & websites
• “Slidecasts” – audio + slides
• Embed YouTube videos into slides
• Share and view presentations on mobile devices
• “Zipcast” – 1-click meetings that include slides + audio + video +
chat (both public and private options)
• Analytics (premium – PRO version)
• Custom brand your SlideShare profile
• “SendTracker” – allows user to send unique link to select people
– social media direct messaging

5.
Create & Connect
SlideShare allows the
user to connect with
existing Facebook and
Linkedin profiles upon
signing up.
SlideShare was bought
by LinkedIn in 2012,
and the two platforms
are very integrated.

6.
Who Uses SlideShare?
• Government Agencies
•White House, Army, Navy, NASA, UN
• Technology Companies
•Dell, Blackberry, IBM
• Salespeople (Send Tracker and Lead Generator)
• Educators
• Students
• Entrepreneurs
• Job Seekers

7.
Publishers & SlideShare
Featured profiles of users in the Media/Publishing Industry

8.
The Pioneer Woman
How she uses it: Personal brand extension, platform for content marketing,
and a means of connecting with industry experts

9.
Paid Subscriptions

10.
How can WE use it?
• Share presentations privately within Meredith
•Exploration and research for continued learning
• Facilitate technology creation– customizable blog widgets
• Monitor trends and new ideas
•Media/Publishing
•Technology/Internet
•Advertising/Marketing/PR