4. Digital transformation refers to the changes
associated with the application of digital
technology in all aspects of human society.
https://en.wikipedia.org/wiki/Digital_transformation
5. The realignment of, or new investment in,
technology and business models to more
effectively engage digital customers at every
touchpoint in the customer experience lifecycle.
http://www.briansolis.com/2014/07/2014-state-digital-transformation/
The realignment of, or new investment in,
technology and business models to more
effectively engage digital customers at every
touchpoint in the customer experience lifecycle.
14. Customer Touch Points Process Digitisation
Digitally Modified
Business
• Digital Platform with
• Personalised Content
• Social Engagement
Content
• Electronic Forms
• Workflow System
• Email Approvals
• Generate Report to Exec
• Use iPads to distribute Work
Instructions
20. Customer Touch Points Process Digitisation
• Digital Platform with
• Personalised Content
• Social Engagement
Content
• Electronic Forms
• Workflow System
• Email Approvals
• Generate Report to Exec
• Digital Platform with
• Autonomous Content
• Intelligent AI Chat Bots &
Agents
• Image Recognition
• Process Elimination
22. Customer Touch Points Process Digitisation
Digitally Modified
Business
• Digital Platform with
• Personalised Content
• Social Engagement
Content
• Electronic Forms
• Workflow System
• Email Approvals
• Generate Report to Exec
• Use iPads to distribute Work
Instructions
• Digital Platform with
• Auto Personalised
Content
• Intelligent AI Chat Bots
• Image Recognition
• Process Elimination
• Dynamic Work Instructions
• Task list is compliant
• Sensors validate progress
• Augmented Reality
38. THE END GAME
Elastic
Infrastructure
Component
Service Based
Applications
Auto Everything
Unified Master
Data Model
Integrated
Analytics
People Services Process Services Data Services
Any time, Anywhere, Any Device Access