LinkedIn, more than just an Online Resume

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LinkedInMore than just an Online Resume

More than Just an Online Resume

Agenda
1. Your Profile
 Professional Photo (recent)
 Headline Title: Customize your headline
 Contact Info: Update!
 Creating a Unique URL
2. Public vs. Profile View
3. Improve your SEO with LinkedIn
4. Common Mistakes made on LinkedIn
5. Go live to Social Solutions

Update your Photo
8 Mistakes You Should Never Make On LinkedIn
By Libby Kane (commentary by LinkedIn Career Expert Nicole Williams)
Not Using a Picture –
“You’re seven times more likely to have your profile viewed if you have
one. Like a house that’s on sale, the assumption is that if there’s no
photo, something’s wrong.”
Putting Up the Wrong Picture - “No dog, no husband, no baby!”
Another photo blunder: Misrepresenting your appearance.

Update your Photo
Edit Profile

Creating a Unique URL
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Manage Public View
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Improve your LinkedIn SEO
How to Increase the Visibility of Your Business Profile
By AJ Kumar
What most LinkedIn users aren't aware of is that the results displayed for these searches aren't
random. LinkedIn uses an internal set of algorithms to prioritize certain profiles over others, giving
the businesses and individuals who have optimized their accounts correctly a leg up in using the
service to find jobs, clients and more.
If you're using LinkedIn for any of these purposes, getting a strong ranking in its internal search
results should be a top priority. Here's how to do it:
Fill out your profile completely
Include relevant search keywords in profile
NO: "best Raleigh NC accounting practice." YES: "accountant" or "accountant NC."
Expand your network.
First, make it a point to connect with your past coworkers, managers, clients and other contacts.
Once you've completed this step, you can try to further improve your LinkedIn search presence by
reaching out to new contacts, especially people who share your professional interests and
qualifications.
Participate in LinkedIn Groups

Improve your LinkedIn SEO
LinkedIn SEO Tricks to Help Raise Your Profile Rank
 Give Your URL A Catchy Name
 Smart Keywords
Getting extra mileage out of your LinkedIn profile is simple and only takes a few steps. When pinging to Google the
details of your LinkedIn profile, you can expect to receive more inquiries and job opportunities as your clout continues
to grow within pre-determined search results.
 By filling out all the basic information fields on your profile,
 enabling public access,
 using keywords and,
 creating a custom URL…
You can leave a good impression and make yourself remember-able to
those who find you.

Improve your LinkedIn SEO - Results

Common Mistakes made
on LinkedIn

Common Mistakes made on LinkedIn
8 Mistakes You Should Never Make On LinkedIn (cont.)
Using the Default Connection Request

Neglecting the Privacy Settings

Skipping the Summary

Eliminating Past Jobs or Volunteer Work –
“You don’t know what criteria people are looking for, so you want your profile
to be as robust as possible. Maybe they’re looking for a teacher with nursing
experience or they’re Princetonians looking for fellow alums”
Skipping the Status –
“Every few days, put something in your status to keep it fresh, and show you’re
active and engaged—no one will know what you’ve done if you’re not showing
it off.”
NOT ASKING FOR RECOMMENDATIONS!!

LinkedIn, more than just an Online Resume

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LinkedIn, more than just an Online Resume