1. WEEKLY INNOVATION REPORT FEBRUARY
2012 • 17
Germany + Facebook = Manhunt ByteLight Leads the Way with LEDs Facebook for Business National Tour
German officials have started a The ByteLight app uses a system of Social Bizzle, a UK-based online
Facebook page in an effort to catch installed LEDs to guide customers Facebook training system, is taking a
more criminals. The page has almost toward their desired destination. national tour to raise awareness
100,000 fans in a city with only Assuming that retailers have the about the importance of a Facebook
500,000 residents. Images and necessary LED light system installed, marketing strategy. The team at
information are posted on the page users can simply choose where they Social Bizzle saw a need for
to encourage the community to want to go with their app, point it at educating businesses about
assist in the search for the criminals. the lights and voilà! The lights will Facebook and how best to use it
So far, the effort has led to 8 arrests lead the way. The app also includes strategically. To get a visit from the
and there are currently plans to secondary features such as providing Social Bizzle team, businesses can
expand the program into Twitter. information on nearby items and enter the competition on the Social
Despite some opposition and offering up electronic coupons. The Bizzle Facebook page from there,
comments that it may be a creators hope to have the system they can enter into a drawing to win
dangerous system, it does not seem ready for launch within one year. a Social Bizzle training visit and a
How would you use social How would you use an age-old What’s an out of the box way that
? media to make your
community a safer place?
that officials will stop utilizing this
program anytime soon.
? technology in a new way to
improve upon a retail
? you can educate your clients on
the importance of social?
year of access to their training
platform.
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Chirpify: Tweet To Buy Ninja Blocks: Connecting Everything Erase Photobombers with Scalado
Chirpify announced itself this past Ninja Blocks is a new way to connect Scalado may seem like magic, but it
Wednesday and proposed a major almost every physical object that uses some fairly simple technology
shift in the world of online payments. you own to the internet. Using a to solve that pesky photobombing
Using Chirpify, consumers can simply number of sensors ranging from problem. The app allows users to
tweet at a business, friend, motion sensors to temperature remove unwanted objects from their
politician, etc. to make a purchase, sensors, the blocks can trigger a photographs. By taking multiple
payment, or donation. The multitude of actions. The blocks are images and stitching them together,
transaction is as simple as “@business integrated with Dropbox, Twitter, the app is able to recognize a
Buy product.” For example, a user Facebook, Google Docs and much number of separate objects,
can tweet their favorite politician to more, which allows users to including people, in your photograph
donate to their campaign. Twitter has seamlessly push content to these and allow users to remove them
been all about communication in the platforms. A great example shown by with a simple tap of the finger. The
past and the Chirpify founders hope the brand was the use of a motion app is expected to launch later this
How would you use that this will spark a number of new How would you connect the sensor block to tweet the user when How would you use month at the 2012 Mobile World
? social actions as a form
of currency? uses for Twitter. ? online and offline worlds in
order to create a seamless
their cat jumped on the sofa. ? technology to improve
everyday objects?
Conference.
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Friday, February 17, 2012