Astd 2010 From Reading Books To Sharing Experience

Juan Pablo Ventosa
ASTD 2010
From Reading Books to Sharing Experience
Chicago International Perspectives and Cultural Influences on Web 2.0

1
© EPISE,S.A. Prohibida la reproducción total o parcial de este documento

First of all, a thought. . .

One machine can do the work of fifty
One machine can do the work of fifty
ordinary men. No machine can do the
ordinary men. No machine can do the
work of one extraordinary man
work of one extraordinary man
Elbert Hubbard
Elbert Hubbard

The use of technology on education does not
replace traditional methods, but help them.

2

As of 2010, 360 million people speak Spanish as a native language and a
total of 500 million people speak it worldwide.

Official Language
USA: +25%
USA: 10-20%
USA: 5-10%
Non-official

Spanish is the second most natively-spoken language
in the world, after Mandarin Chinese, and the third most
spoken, after English.

3 Source: Wikipedia®, the free encyclopedia

Spanish speaking countries
Spanish is spoken in 21 countries as an official language, as well as in many
other countries as a second language.

These countries have been witnessing three types of changes regarding
technology/education:

a technological change

that causes a social change

and, as a result, an educational change

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Technological change
On these Spanish Speaking Countries, as in the rest of the world,
technology is becoming part of our lives more and more

Consequently, this technological
change, has produced a

Social change
“Nosotros” somos más inteligentes que “yo”
“We” are smarter than “me”

5

Social - Technical Generation Change

Traditionalist Baby Boomers Generation X Generation Y
(Before 1957) (50 years old) (1957-64) (40 years old) (1965-1979) (30 years old) (1980-2000) (20 years old)

Communication mail e-mail Sms Instant Messaging
Where they socialize Dancing Halls Discos Sport events Social networking
Games Table games Atari Play Station Wii
Buy Retail Mall Mail Internet
Read Books Books – E-Docs E-Docs Audio books
Mobile phone Call Call + SMS Mail Music, pictures, internet,
etc.
Music Vinyl Vinyl - CD CD Mp3
Mass Media Radio TV b&w Color TV Internet TV
Information Teacher Gurus Internet – Saved locally Internet - Search

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Educational Change
Because all of this, a change on the educational paradigm is happening:

Wises Gurus Elders Equals

“receive” “participate” “interact” “connect”

formal learning informal learning

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Tools 2.0

On this sense, many tools not developed initially to assist education
are becoming learning tools. But will all of them survive?

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Web 2.0 most used tools by Spanish Speakers
TOOL Description Use in education
Twitter Microblogging Tool Share simple ideas.
www.twitter.com

Delicious Social bookmarking (Online tags Networking knowledge
www.delicious.com system)
Google Reader Feeds RSS Adder Share information up-to-day
www.google.com/reader

WordPress Blogs Share information
www.wordpress.org

YouTube Video repository (a social Share information
www.youtube.com networking itself)
Google Docs Allows create, edit an host Share and collaborate simultaneously
www.google.com/docs documents online. with other users
Slideshare Same as YouTube but for Slides with contents
www.slideshare.net presentations
Skype Instant messaging with audio, Simple interaction among users on
www.skype.net video and VoIP different locations.

Source: Learning Review

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Spanish Speaking Countries – Some Data
Big increase of the new technologies on learning programs.
There is a large growth of e-learning and blended programs as well as a
big increase of web 2.0 tools as an integrative LMS element to increase
collaborative learning
Source: DELOITTE

USA corporations
Training through technology is over 40%

Spain:
Up to 15% through technology, growing rapidly; although
creating some skepticism .

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Spanish Speaking Countries – Employee
Employee year 2000 Employee year 2010
Expects to receive information in an “official” and Prefers to receive quick information and through a
centralized way multimedia approach

Is informed through text messages Prefers images, audio and video

Processes restructured information in a lineal and Prefers to process information in a global manner
sequential manner

Information is managed individually Prefers to interact through networking and
simultaneously with peers

Asks to learn “just in case” Prefers to learn “just in time”

Used to follow formal training programs with a Prefers to learn what is relevant and immediately
conceptual orientation applicable

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From e-learning to global knowledge
Tools 1.0 Tools 2.0
All have the same tool Each one has its own tools
Learning is linked to training programs Learning is linked to training needs
Communication is centralized Communication is through networking
The organization as the “leading role” The employee as the “leading role”
Training resources are created by the The employee can make its own
organization resources
Users connect to the system Users connect to networking tools

Forward individual knowledge to the organizations

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So, what we do as learning professionals is…

To create learning
environments that allow
informal / collaborative
learning

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Example 1
Learning / Working Together
Building Epise´s Responsabilities Matrix through a WIKI site

Challenge
To gather the input of all of the involved staff for the construction of Epise´s
responsibilities matrix. The output must reflect the real processes for delegation
and fit the real responsibilities of the organization roles.

Proposed solution
A wiki webpage accessible from the corporate intranet with granted access to all
the involved roles. Each intervention is kept and registered as well as the
respective information tracking.

Results
All the entries were gathered by the process development team, filtered and
entered in a final document that outlines Epise´s responsibilities matrix.

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Example 1
Learning / Working Together
Building Epise´s Responsibilities Matrix through a WIKI site

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Example 2
Sharing Knowledge
Teacher-Collaborator Virtual Community -

Challenge
To promote links of communication and collaboration, as well as the sense of
belonging to the teacher/collaborator community

Proposed solution
A virtual community with web 2.0 tools

Results
2.735 active users out of a total population of 3.942

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Example 2
Sharing Knowledge

Teacher
Mailbox

Navigation
menu
home
help
map Related News

Contents

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Example 2
Sharing Knowledge

Collaborative work Environment:
Accessibility to corporate repositories, external contents (Internet)
and user's profile.
Forums / discussions / chats. It is possible to store and extract
contents even when the
forum is closed.
Links to documents,
repositories, webs...
Sub-communities: communities
can be created by projects,
programs, courses, etc.

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Example 2
Sharing Knowledge

Help tools: Cards and activities to
facilitate users training sessions.
Including techniques, courses’ materials,
related bibliography (checklists, articles,
tips...)

Interactive calendar: Where schedule,
interchange and share time is available.

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Example 3
Sharing Knowledge
Learning Virtual Community -

Same concept for
a different client

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ventosa.juanpablo@epise.com

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