EPiServer Marketing Arena - integrated modules for marketers which helps you deploy and track better campaigns, monitor visitor activity in real time, generate more relevant traffic, test landing pages and improve your SEO every day.

1. EPiServer Day
London
13th of October 2009
Rikard Ljungman, VP of Products

8. Three months ago...
Digital Visibility: 32
Now
Digital Visibility: 61
Average ”B2B Companies, national focus”
Digital Visibility: 53

9. Large customers
Service and Long-term
Relationship
Small customers
Price!

11. Large Companies
London Area

12. Large Companies
Small
London Area

13. Large Companies
Small
North West
London Area

14. Large Companies
Small
LondonEast
South Area
North West

15. Large Companies
Small
LondonEast
South Area
North West

18. ”Small Construction company, less than 100
employees, £5-10M in Revenue, situated in North
West, UK”
Small Business Deal
Caterpillar
£250.000
Sign up for a test drive in Manchester

19. Thank
you!

20. 45% of all visitors clicking the link will sign up for a test drive

27. PRODUCT
FEATURES

28. » Marketing campaign tool for web managers,
marketers and sales who create, maintain and
optimize campaigns and landing pages.
» Based on survey among partners and customers
– ”What is your most urgent need for optimizing
and adapting web sites?”
» Key benefits:
- Test and Optimize your landing pages (A/B testing)
- Campaign statistics and conversion rates
- Definable KPI´s for ROI measurements
- Real time monitoring - Live data/statistics
- Integrated solution – everything in one tool

29. CMO Overview
Campaign Monitor
Campaign Summary Detailed view Detailed view Detailed view Live monitor Settings
General statistics KPI Conversion paths
LPO - Landing Page Optimizer
LPO Report LPO Settings
29

30. Landing Page
Optimizer Web visitors are randomly
showed different landing pages
Landing pages (Page variations)
Web pages users visit in between
Conversion Page. Users are tracked
from the landing page version to the
conversion page
LPO Report in CMO shows which
landing page has attracted users to
visit the conversion page

31. Campaign Monitor
General statistics
(Detailed view per page)
KPI
(Detailed view per page)
Campaign Report (Summary)
Conversion paths Live Monitor
(Detailed view)

33. WHY SEO?

34. SEARCH ENGINES REVOLUTIONIZE BUYING AND MARKETING
• An average Internet user completes
approximately 90 searches per month
• Approximately 50% of e-commerce purchases
start out with a search
• Almost 70% rarely go beyond page 1 on the
search result
• A #1 ranking provides 4 times more clicks than a
# 6-7 ranking

35. PRODUCT
FEATURES

36. SHORT FACTS
» Prioritized action lists where the
most important items are clearly
listed for editors and for developers
» Plug-in with subscription

37. EDITOR ADVICE
» Good & Bad!
» Examples
» Best Practice
An everyday tool for
the web editor describing both the
error and what to do about it!

38. LINKING
» Internal links
» External links
» # of referrals
» Page rank
“The number and quality
of inbound links is vital in
Your SEO work”

39. TECHNICAL ADVICE*
» Digital Visibility
» Page Size
» Word Count
» Page rank
» Technical advice prio 5-1
» Links to pages
* “Mainly for partner/developers –
Check status during development!”

40. HEAT-MAPPPING
» Graphical hot-spots
» Identify “no attention areas”
» The CEO view!
“Perfect for presentations and executive reports”

41. DOMAIN ANALYSIS & REPORTS
» SEO KPI Report
- Goal administration
» Keyword analysis & reporting
- Most popular Search phrases (Organic/PPC)
- Keyword analysis
- Rankings – prio keywords
- Keyword administration
» Links to website
- Traffic-generating domains
- New traffic-generating domains
- Traffic generating domains per country
- Moving Links to new URL/new domain
» SEO Benchmarking
» Web Manager Alerts

43. INTRODUCTION
»EPiServer B2B ADAPT
allows you to serve targeted
Web content to each visitor,
based on his or her industry,
geography or location.

44. PRODUCT
FEATURES

45. QUICK FACTS
» Adapt Web content and pages
based on detailed company
information
» Plug-in with subscription

46. CASE EXAMPLE
The “Tourism SE Campaign”
Size: More than 500 employees
Industry: Tourism
Country: Sweden
Action: Show the “Swedes loves England”
article on the first page

47. SET-UP
1. Create a campaign by setting rules
2. Create (or use existing) content
3. Map content to campaign

48. ACTIVATE CAMPAIGN
4. On your EPiServer page, chose a
campaign and save to activate…

49. PREVIEW
» Use the Preview tab to see the effect of
each rule in the campaign
» Switch between rules to see the
difference

50. EVALUATE
» Monitor the effect of you campaigns

52. INTRODUCTION
»A module which tells you
what company as well as
what industry and geography
each visitor comes from.

53. PRODUCT
FEATURES

54. QUICK FACTS
» Generates a prospect list with real
companies visiting your web site
» Plug-in with subscription

55. THE PROSPECT LIST
» Company
» Address
» Phone #
» Employees
» Sales
» Country

57. CMS 5, ”Content Management”

58. CMS 6, ”Site Management”

59. CMS 6, ”Site Management”

60. CMS 6 ...but also Content Management

61. Next Step...
EPiServer Marketing Arena
meets
EPiServer CMS 6

62. SEO
-
Online today Top 3 visiting companies this week
EPISERVER AB HAPARANDA KOMMUN 42%
DUTCHCO SVENSKA CELLULOSA AB SCA 33%
MIRABEAU APPLICATION.... CLOUD NINE AB 25%
REED EXHIBITIONS LTD
CLOUD NINE AB
SVENSKA CELLULOSA AB SCA
Page 1.aspx Page 1.aspx Page 1.aspx
Page 2.aspx Page 2.aspx Page 2.aspx
HAPARANDA KOMMUN
Page 3.aspx Page 3.aspx Page 3.aspx
Page 4.aspx Page 4.aspx Page 4.aspx
Page 5.aspx Page 5.aspx Page 5.aspx
<< <1 2 3 4 5 6 > >>
SEO Gadgets
for Sitecenter
in EPiServer 6!

63. CMO Gadgets
for SiteCenter
in EPiServer 6!

64. EPiServer SEO
SEO KPI REPORTING
GOOGLE PAGERANK DIGITAL VISIBILITY
3/5 48/100
w. 42 3/48 PR TREND THIS MONTH
w.41 2/47
w.40 2/40 DV TREND THIS MONTH
w.39 2/40
w.38 2/38
See complete report >>
w.37 2/38

65. B2B Adapt Gadget
for Sitecenter
in EPiServer 6!