Blitzcaling with APIs: (1) Time-to-market new features, (2) Time-to-expose service to a network (distribution channel), Build long-lasting architecture, (3) Force adoption of best practices eg Amazon (4) Open/Expose IS to outside world=transparency Credits & Sources: -Huge thanks to Greylock Partners for building&sharing the Blitzscaling model : http://www.slideshare.net/greylockpartners/tagged/Blitzscaling -Images from Wikipedia: please donate! -Reid Hoffman, Eric Schmidt, Sam Altman experiences from Linkedin, Google and Y Combinator OS1 -PMF Marc Andreesen http://web.stanford.edu/class/ee204/ProductMarketFit.html -From Glitch to Slack -Paul Graham, YC http://paulgraham.com/ds.html -Eric Ries http://theleanstartup.com/ -APIs Xignite, Figo, Google, Netatmo, Ebay, Fitbit OS2 -Time-to-Hello-World Apigee -API tools: Mashape, CA Technologies, Google, Apigee, Bluemix, Azure, WSO2, RedHat 3Scale, Axway, Restlet, AWS -API components & clients: Postman, Paw, Built.io, Apimatic, Dataiku, Algolia, Craft.ai, Apimetrics, Streamdata.io, Hitch OS3 -Robin Dunbar and Robert Metcalfe -API for efficient organization: Salesforce, Braintree, Hired, Nexmo, Mailjet, Slack, Stripe, Ottspot, Zapier, Segment, Mention, Twilio OS4 -Fielding on REST, 2000 -APIevangelist on AWS 2002 API mandate: https://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/ -My blogpost on Haussmann & Fielding: http://streamdata.io/blog/network-based-architecture-fielding-fowler-and-haussmann/ OS5 -Harvard Business Review on APIs: https://hbr.org/2015/01/the-strategic-value-of-apis -Movie: Pixel

1. Money is in
the Gap
Blitzscaling with APIsEric Horesnyi
@APIdaysGlobal @StreamdataIO

2. @APIdaysGlobal @StreamdataIO
Gulp the
Market
Cash
Burn
Competition &
Alternatives
The Gap
v=d/t & v≈(E/m)^1/2
PMF

3. Introduction to Blitzscaling
Eric SchmidtSam Altman Reid Hoffmann

4. Blitzscaled

5. Blitzscaling dimensions

6. Blitzscaling metrics
$£€

7. $£€
10Ks <10M1s 0
OS1:Family
Product-Market Fit, Marc Andreesen 2007
http://web.stanford.edu/class/ee204/ProductMarketFit.html

8. OS1:Family
Ideation
$£€
10Ks <10M1s 0
Glitch MMORPG

9. OS1
2007 >
$£€
10Ks <10M1s 0
OS1:Family
"Do things that don't scale", Paul Graham 2013
http://paulgraham.com/ds.html

10. OS1
2007 >
$£€
10Ks <10M1s 0
OS1:Family
Finding Fit

11. Experiment Fast & Stay Lean
$£€
10Ks <10M1s 0
OS1:Family {API}>Product
http://theleanstartup.com/ Eric Ries, 2008

12. OS2:Tribe
Distribute, fill the Gap before it disappears
$£€
100Ks 10M+10s 1s

13. OS2:Tribe
Programmatic Distribution
$£€
100Ks 10M+10s 1s
{API}=Product
Time-to-Hello WorldNice Website

14. $£€
100Ks 10M+10s 1s
OS2:Tribe
Stay Lean & Time-to-Market
{API}=Product

15. $£€
1Ms 100M+100s 10s
OS3:Village
Efficient Organization

16. Robin Dunbar
150
Robert Metcalfe
n2
OS3:Village
The Growth Crisis
{API}>Scale
$£€
1Ms 100M+100s 10s

17. OS3:Village
Tool your organization for efficient growth
{API}>Scale
$£€
1Ms 100M+100s 10s

18. OS4:City
Governance
$£€
10Ms 1Bn+1Ks 100s

19. OS4:City {API}=Civism
$£€
10Ms 1Bn+1Ks 100s
Force adoption of best practices

20. OS4:City
Decouple
$£€
10Ms 1Bn+1Ks 100s
Coupled Org API Org
{API}=Civism

21. OS4:City
Uniform Interface
{API}=Civism
$£€
10Ms 1Bn+1Ks 100s

22. OS4:City
Low Entry Barrier
{API}=Civism
$£€
10Ms 1Bn+1Ks 100s

23. OS4:City
Independent Deployment & Polyglot
{API}=Civism
$£€
10Ms 1Bn+1Ks 100s
Legacy

24. OS4:City
Extensibility
{API}=Civism
$£€
10Ms 1Bn+1Ks 100s
x3
Dwell
Time
90%
Resource
Savings
1Bn
events
per day
20x
Faster

25. OS4:City
APIs in Law, Jeff Bezos 2002 via {API Evangelist}
{API}=Civism
$£€
All teams will henceforth expose their data and functionality through service interfaces.
Teams must communicate with each other through these interfaces.
There will be no other form of inter-process communication allowed: no direct linking,
no direct reads of another team’s data store, no shared-memory model, no back-doors
whatsoever. The only communication allowed is via service interface calls over the
network.
It doesn’t matter what technology they use.
All service interfaces, without exception, must be designed from the ground up to be
externalizable. That is to say, the team must plan and design to be able to expose the
interface to developers in the outside world. No exceptions.
Anyone who doesn’t do this will be fired. Thank you; have a nice day!
10Ms 1Bn+1Ks 100s

26. $£€
100Ms 5Bn+10Ks 1Ks
{API}:Platfor
m
OS5:Nation
Open

27. $£€
100Ms 5Bn+10Ks 1Ks
"Salesforce.com generates 50% of its
revenues through APIs.
Expedia.com generates 90%.
eBay generates 60%."
Harvard Business Review, Jan. 2015
{API}:Platfor
m
OS5:Nation
Open

28. $£€
100Ms 5Bn+10Ks 1Ks
{API}:Platfor
m
OS5:Nation
Open

29. {API}:Platfor
m
OS5:Nation
Open, but with some rules
$£€
100Ms 5Bn+10Ks 1Ks