13. In such an abundance of media, many
artists have also strived to create
memorable personas to stand out and
better express ideas
14. “There are many examples of
ideas that have taken off not
because they were new or novel
but because they were finally
discussed in such a way as to
make them more compelling to
audiences” - Julianne Wurm
15.
16.
17. And draw in advertisers who want to
attach themselves to your visibility
18.
19. “You can have the biggest marketing
budget in the world but you’ll fail if
viewers don’t like what you’ve done”
- Melissa Coker
20.
21. Bibliography
• Wurm, Julianne. "The other factor that makes
ideas spread." 17 February 2014. Harvard
Business Review. 23 May 2014
<http://blogs.hbr.org/2014/02/the-other-factor-
that-makes-an-idea-spread/>.
• Marshall, Carla. "‘First Kiss’ Viral Video Increased
Sales by 13,600%, Site Traffic by 14,000%." 11
April 2014. REELSEO. 23 May 2014
<http://www.reelseo.com/first-kiss-increased-
sales-site-traffic/>.