Unibind has been operating worldwide since 1979 and provides binding and personalization solutions for printed documents. It has over 600,000 machines sold in over 100 countries. The market for Unibind products includes end users needing to professionally present documents, as well as service suppliers and retailers. Unibind products are niche products protected by patents that improve document presentation and have no direct competition.

1. Welcome
Unibind Training for Distributors
The Unibind
Business Opportunity

2. 1. Who is Unibind
2. The market for Unibind products
3. Characteristics of this Unibind market
The Business Opportunity

3. Unibind is a worldwide operating brand since 1979
for the presentation of printed documents and photos
through bundling and personalization.
The drive behind the brand is the Peleman family.
1. Who is Unibind

4. 1939 Foundation of the company Peleman in Puurs
1976 Flooded factory: owned by Guido and Carla Peleman
1979 Foundation of Unibind Limited Cyprus
Development of the 1st patented Unibind products
1985 Introduction of the Unibind 45
1986 Building of the first plant
in Rijksweg Puurs
1988 Building of the pyramid
1993 Development of the SteelCover
1. Who is Unibind

5. 1997 Start in the group of Brigitte Peleman
1998 Foundation Peleman Industries Inc. Alpharetta USA
1999 Start in the group of Esmeralda Peleman
2006 Introduction of PhotoBook
2010 Development of CaseMaking systems
2012 Introduction of The UniCover System
2013 Introduction of The UniFoilPrinter
2014 Start of the Unibind Grant Program
1. Who is Unibind

6. More than 600.000 machines sold worldwide
More than 1.100.000.000 covers sold worldwide
Present in more than 100 countries
Specialised HQ in Belgium, Cyprus, China and USA
Production and warehouse of 17.500 m2 or 175.000 sq ft.
Daily production capacity of
1.000.000 UniCover Flex and
120.000 UniCover Hard & PhotoBooks
1. Who is Unibind

7. The crisis 2008 – 2013 has changed our society.
 People expect instant response and result
 People like to touch and feel important documents
 People print in limited quantities
 People like personalized documents
 POD needs personalized hard covers in full color
 Number of SME’s is increasing
 More importance for environmental considerations
It is the DNA of Unibind to produce and sell
instantaneous solutions for important documents
in limited quantities with a personalized touch
1. Who is Unibind

8. Office Retail
Office & Photo
Book applications
Unibind Limited
Cyprus
UMC
Unibind Manufacturing Ltd.
Cyprus
PBE
Peleman Industries nv
Belgium
PAM
Peleman Industries Inc.
USA
1. Who is Unibind

9. 1. Who is Unibind
2. The market for Unibind products
3. Characteristics of this Unibind market
The Business Opportunity

10. The market for Unibind products is any environment where
the quality presentation of printed documents is needed.
Unibind goes to 3 main markets:
1. The End-user, who will use the Unibind products to
present his project in the best possible way.
2. The Service Suppliers for printed documents, who
will use the Unibind products to make more money.
3. The Retail, who offers Unibind products, which are
matured to be requested by the end-user spontaneously.
2. The Market for Unibind products

11. The decision of buying and using the Unibind product can be
taken by these two persons:
 The assistant who is preparing the documents:
the products must be easy to use, fast and reliable
 The decision maker (CEO, mrkt or sales manager, ...)
They must present their documents professionally
to improve their image,
to boost their results,
to accelerate their career.
2.1 The Market of the End-user

12. In our new digital world many presentations are done on a
laptop or a tablet.
After the presentation of the project on the screen, it is
important to leave the images printed and bound with the
customer-prospect to defend the project in absence of the
concerned manager.
With the Unibind bound documents
the message will be present during the discussions,
even if the sales person is physically absent.
2.1 The Market of the End-user

13. This market segment of End-users is driven by
 image (professional look)
 time saving and
 ease of use
Other important drivers are also:
 networking
 prestige
 honour
 service
2.1 The Market of the End-user

14. End-user customers are identified in 4 groups
A - SME Service Companies
B - Large Companies
C - Government
D - Education and Training
2.1 The Market of the End-user

15. A. SME Companies selling services:
 accountancy and auditors
 consultancy and marketing
 engineering and designers
 real estate, building constructors, architects
 notaries and lawyers
 financial and insurance agencies
 hospitals
2.1 The Market of the End-user

16. B. Large Companies who sell products:
 Production companies and wholesalers
 Distribution companies
 Importers of products and systems,
 Medical companies
2.1 The Market of the End-user

17. C. The Government:
 PR departments of the head of state and ministers,
 ministries: defence, interior affairs, justice,
economy, education, foreign affairs and
the foreign embassies,
 the local administrations like provinces, regions,
cities and villages,
 the semi-governmental organizations like:
public transport, post services, etc.
2.1 The Market of the End-user

18. D. Education and Training:
 schools and teachers
 universities and professors
 training centres
 research centres etc.
2.1 The Market of the End-user

19. It is extremely important that the first contact with these
companies is initiated with the responsible person for
 Sales & marketing
or
 Communication
Never establish a meeting with the purchase manager,
who evaluates on price and not on utility and prestige.
2.1 The Market of the End-user

20. The list of applications is nearly unlimited.
Through the highly qualified Unibind presentation
every printed document will increase in importance.
2.1 The Market of the End-user

21. APPLICATIONS
Company Presentations Customer Files Graphs/Plans / Charts Lectures Papers
Financial Reports Market Analysis Statistics/Charts Book Repairs
Year End Reports Catalogues Inspection Reports Books
Inventory Lists Projects Presentation Installation Manuals Limited Editions
Budgets Offers Proposals Technical Manuals Magazines
Procedures Sales Contracts Instruction Manuals Archiving
Legal Documents Sales Presentations Service Manuals School Books
Agreements Contracts Sales Quotations Training Manuals Seminar Brochures
Directories Price Lists Newsletters Student Courses
Employee Handbook Product Descriptions Property Photographs Thesis
2.1 The Market of the End-user

22. The Service suppliers for printed documents
will use the Unibind products
 to make more money
 to increase their business
This category makes a business out of
printing and finishing of documents for customers.
The core targets of this segment are
 copy shops in the street, in the superstore,
in the library, in the college, in the hotels, etc.
 digital printing service centres
 in-house printers of major companies.
2.2 The Market of Service Suppliers

23. The market of the Retail
This market requires very special products with
 Special design
 Special materials
 Special packaging
with cross-border price and delivery agreements.
2.3 The Market of the Retail

24. Local retail chains of supermarkets can be approached
with local conditions.
The deals with the international chains like Kodak, Fuji,
Walgreens, CVS, DM, etc. must be guided and
coordinated from the headquarters of Unibind.
These products are not presented in this presentation
2.3 The Market of the Retail

25. 1. Who is Unibind
2. The market for Unibind products
3. Characteristics of this Unibind market
The Business Opportunity

26. 1. All Unibind products protected by patents
2. Unibind products are a niche product
3. Unibind and his competitors, both with history
3. Characteristics of the market

27.  A patent protects the quality of a product
 A patent protects for 20 years in every country
where the patent is granted
 All the Unibind products are patented in nearly all
economic important countries
3.1 Unibind Patents

28. The Unibind Commitment
Unibind prevent competitors from using the same
technological qualities through worldwide patents.
The Distributor Commitment
The Unibind customer will keep on ordering Unibind
covers as long as the Unibind distributor gives a good
service to the Unibind customer.
3.1 Unibind Patents

29. 1. All Unibind products protected by patents
2. Unibind products are a niche product
3. Unibind and his competitors, both with history
3. Characteristics of the market

30. The Unibind products for
binding and personalizing of documents and photos
are perceived as “niche-products” in the office and
digital printing market
A niche product can only be successful if it is
protected by patents
distributed in a very large geographical market
3.2 Unibind poduct = niche product

31. A niche product means that
 the Unibind products are not the talk of every day
 people can do business without such a system
Negative:
Few spontaneous requests from prospects
Positive:
A customer will not search for another supplier
It is difficult to make a customer
but it is also difficult to lose the customer
if the service is correct
3.2 Unibind poduct = niche product

32. 1. All Unibind products protected by patents
2. Unibind products are a niche product
3. Unibind and his competitors, both with history
3. Characteristics of the market

33. The Strategy of Unibind is
to improve the presentation
of the documents of the user through binding.
Through this Strategy Unibind has
no competition in the office.
For Unibind the binding process is a resource
to improve the message of the user
The colleagues in the world market are no competition
because they focus on binding of documents,
the binding process is their goal.
3.3 Unibind and its competitors

34. The worldwide patents of the qualities of the products
have placed Unibind in a unique position,
by eliminating nearly all immediate competition.
 Covers with hot-melt glue: in the mid-80 < 20 producers
today Powis FastBack, CoverBind and some locals
 Plastic rings and wire binding producers are
GBC, Renz, Esselte, Wire-O and some locals
3.3 Unibind and its competitors