20. Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in
USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and
China.
21.
22. R2=.57
R2=.62
R2=.74
InSites Consulting Brand Model tested by path analysis
40. QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you?
Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
