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Product Pitch Template

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Felix Zappe

Dieses Template dient zur schnellen Orientierung und Präsentation von Produktideen. Es kann zum Brainstorming oder zum Pitch vor Dritten genutzt werden. Es ist für größere Konzerne mit Produktportfolio geeignet aber auch für kleine Start-Ups mit bisher nur einem oder keinem Produkt, Einfach das Template abarbeiten und alle wichtigen, produktbezogenen Fragen sind beantwortet. Seite 1: Blanko Template Seite 2: Erklärtes Template Immer, wenn von "Produkt" die Rede ist, sind ebenso auch Services gemeint.

Marketing
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Idea Statement Zielgruppe Kundennutzen Produkteigenschaften Anbieternutzen Marktsegment Kundenpersona Bedürfnisse Emotionen Reason-Why Produktfeatures Touchpoints USP Anbieter Endorser Gesellschaft
Idea Statement Zielgruppe Kundennutzen Produkteigenschaften Anbieternutzen Marktsegment Kundenpersona Bedürfnisse Emotionen Reason-Why Produktfeatures Touchpoints USP Anbieter Endorser Gesellschaft Wie tritt das Produkt/Service am Markt auf? Wer sind Wettbewerber? Was sind Branchentrends? Wie sieht der typische Kunde aus? Welche Vorlieben, Tagesabläufe, Eigen- schaften hat er? Der vom Kunden als Wichtigster wahrgenommener Produktnutzen. Welche Emotionen spricht das Produkt bei Kunden an? Welche Kundenbedürfnisse befriedigt das Produkt? Was hebt uns vom Wettbewerb ab? Berührungspunkte mit dem Produkt Ausgestaltung des Services Welche Leistungs- bestandteile enthält das Produkt? Welchen gesellschaftlichen Beitrag leisten wir mit dem Produkt? Wer sind mögliche Endorser? Passt das Produkt zu evtl. bereits bestehenden Marken? Welche Potentiale birgt das Produkt für die bestehende/zu gründende Firma?

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Product Pitch Template

  • 1. Idea Statement Zielgruppe Kundennutzen Produkteigenschaften Anbieternutzen Marktsegment Kundenpersona Bedürfnisse Emotionen Reason-Why Produktfeatures Touchpoints USP Anbieter Endorser Gesellschaft
  • 2. Idea Statement Zielgruppe Kundennutzen Produkteigenschaften Anbieternutzen Marktsegment Kundenpersona Bedürfnisse Emotionen Reason-Why Produktfeatures Touchpoints USP Anbieter Endorser Gesellschaft Wie tritt das Produkt/Service am Markt auf? Wer sind Wettbewerber? Was sind Branchentrends? Wie sieht der typische Kunde aus? Welche Vorlieben, Tagesabläufe, Eigen- schaften hat er? Der vom Kunden als Wichtigster wahrgenommener Produktnutzen. Welche Emotionen spricht das Produkt bei Kunden an? Welche Kundenbedürfnisse befriedigt das Produkt? Was hebt uns vom Wettbewerb ab? Berührungspunkte mit dem Produkt Ausgestaltung des Services Welche Leistungs- bestandteile enthält das Produkt? Welchen gesellschaftlichen Beitrag leisten wir mit dem Produkt? Wer sind mögliche Endorser? Passt das Produkt zu evtl. bereits bestehenden Marken? Welche Potentiale birgt das Produkt für die bestehende/zu gründende Firma?