Presentation given by Theo van der Zee at the Joomladay 2011 in the Netherlands

1. SEO Myths Busted Theo van der Zee, CEO & Co-founder, FinishJoomla Joomla!dagen Nederland, april 2011

4. PageRank Myths Linking Up-to-date Keywords Suffix

6. Source: http://www.optify.net/seo/organic-click-through-rate/

7. “ PageRank is a highly important metric”

9. Correlation PageRank to Position 0 0.5 1 No correlation Perfect correlation PageRank 0.18 Source: http://www.seomoz.org/blog/the-science-of-ranking-correlations

11. An imprecise metric 4 5 PR 4 PR 4

12. “ Our PageRank has dropped in the last PageRank update! Now what?” “ I don’t know, sue Google in court?”

14. PageRank is not important “ […] many site owners seem to think [PageRank] is the most important metric for them to track, which is simply not true.” -- Google Employee Susan Moskwa Source: http://www.google.com/support/forum/p/Webmasters/thread?tid=6a1d6250e26e9e48

15. “ Linking out to other websites is bad”

16. What does Google say? “ In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites”. -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/pagerank-sculpting/

17. Source: http://en.wikipedia.org/wiki/File:1_rio_de_janeiro_slum_2010.JPG

18. Source: http://seogadget.co.uk/google-page-penalty-for-comment-spam-rankings-and-traffic-drop/ Spammy comments

19. Rel=“nofollow” <a rel=“nofollow” href=“http://www.joomla.org>No link value passed</a>

20. “ Trading links helps boost PageRank and rankings.”

21. Source: http://www.blog.organicapex.com/reciprocal-link/ Reciprocal links

22. Anchor text <a href=“http://www.joomla.org> This is the anchor text </a>

23. Source: http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links Links in content > Links outside content

24. “ Using a suffix such as .html for your pages will make them rank better”

25. .html http://www.example.org/index .html .php .exe .cgi .asp

27. “ A regularly updated webpage ranks higher in the search engines”

28. The long tail Long tail Short tail

29. What about you?

30. “ Meta keywords tag boosts your rankings”

31. There he is again... “ [...] Google does not use the keywords meta tag in our web search” -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/ “ I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.”

32. In the Joomla! Administrator

33. Meta description as shown in Google Meta title Meta description

34. Extract meta keywords from page source

35. Q & A?

37. Coupon code JD11NL – 15% discount on all our products – Valid until 2 weeks from now – 50 coupons available Theo van der Zee [email_address] Twitter: @finishjoomla