Creating Effective Calls to Action!

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How to have them at “Hello”

Thursday, August 16, 12

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• Jerry Bates | Founder of FittingSites.com


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• Beautiful websites for businesses of all sizes.


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• 100% powered by WordPress.


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• Focused on good design and good usability.


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• Still surprised that websites are as much about
people as they are about technology.


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• Still surprised that websites are as much about
people as they are about technology.
• In other words, those psychology classes
came in handy after all...

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A: Common marketing technique in
which you directly ask a potential
customer to take a specific action,
especially one intended to result in
an eventual sale or purchase.


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A*1$%& f+r #.! S")!!


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• CTAs are always a hard sell.


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• They make you look greedy.


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• They’re not very effective.


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• They’re not very effective.
• Most buyers already know what they want.


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M0#. #1:
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• Approximately 96% of visitors are not ready to
buy from you yet.


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buy from you yet.
• Should be realistic and easy to act on.


M0#. #1:
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buy from you yet.
• Follow, share, subscribe, demo, contact, etc.


M0#. #1:
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buy from you yet.
• Follow, share, subscribe, demo, contact, etc.
• Put them in your sales or marketing channel.


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C"))* #+ "(#$+% /"1! 0+- )++1 &r!!,0


M0#. #2:
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• Customers already know you want to sell them
something, they’re even expecting it.


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• Good CTAs give your site focus and purpose.


M0#. #2:
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• Good CTAs give your site focus and purpose.
• Done correctly, calls to action can often be
viewed as helpful.


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M0#. #3:
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• If done well, they’re extremely effective.


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• They take advantage of basic principals of
buyer psychology.


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buyer psychology.
• These are principals that never change.


M0#. #3:
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buyer psychology.
• These are principals that never change.
• They can be easily measured and tracked, to
show their effectiveness and gauge ROI.


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M0#. #4:
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• They’re aware of a problem or other “pain point.”


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• They’re looking for a solution.


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• Do they know what solutions exist?


M0#. #4:
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• Even if they know what they want, do they know
how to go about getting it?


M0#. #4:
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• Even if they know what they want, do they know
how to go about getting it?
• Do they know why they should get it from YOU?


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• CTAs are almost never a hard sell, though they
should eventually lead to a sale.


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• They give your site focus and purpose.


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• They are extremely effective.


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• They are extremely effective.
• Help buyers understand what they want.


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(You see them every day without knowing it)


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• They can be read at 80 miles per hour.


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• Headlines are large, and copy is succinct.


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• Use bold design to grab your attention.


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• Imagery that supports the action.


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• Imagery that supports the action.
• Clear directions on what to do next.


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M-*#-H"v! #1
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#."# S!))* #.! B!%!4#*!
(address their problem and offers a solution)


M-*#-H"v! #2
M!"%$%&5) I/"&!r0 #."#
S-pp+r#* Y+-r M!**"&!!


M-*#-H"v! #3
U*! +f C+)+r "%, Sp"(!
#+ D$r!(# A##!%#$+%!


M-*#-H"v! #4

B-##+%*!
(Especially ones that tell them what to expect)


M-*#-H"v! #5
Oﬀ!r A* F!w Op#$+%*
"* H-/"%)0 P6*$b)!!


M-*#-H"v! #6
O%! +% Ev!r0 P"&!!
(And in more than one place)


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C"))* #+ A(#$+%
(Yes, you can do it yourself)


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• Design makes a difference, a BIG one.


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• In the minds of your customers, details matter.


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• Needs to be part of a cohesive strategy.


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• Needs to be part of a cohesive strategy.
• Visitor trends, coupled with informed testing
are critical for maximizing ROI.


U*! " P)-&$% #+ H!)p Y+-


U*! " P)-&$% #+ H!)p Y+-
• OptinSkin - Premium WordPress Plugin that
shows a lot of promise.


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• Call-to-Action - Display a relevant Call to
Action in your sidebar based page content.


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• Call-to-Action Plugin - Calls to action you can
embed in the body of your page or post.


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• Call-to-Action Plugin - Calls to action you can
embed in the body of your page or post.
• MaxButtons - Helps you create “clickable”
buttons, including custom button text.


Y+- C"% D+ I# Y+-r*!)f!


Y+- C"% D+ I# Y+-r*!)f!
• Go to WebStrategyCamp.com.


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• Visit the blog and watch my videos.


Y+- C"% D+ I# Y+-r*!)f!
• Visit the blog and watch my videos.
• 3 great videos on how to incorporate calls to
action on your WordPress site!


W!bS#r"#!&0C"/p.(+/
Stay tuned for more great information
~ or ~
Check out our next event!


2"%1 0+- f+r 0+-r "##!%#$+%!
• Follow: Facebook.com/FittingSites
• Learn: Youtube.com/MyFittingSites
• See what we do: FittingSites.com
• Let’s talk: FittingSites@gmail.com


Creating Effective Calls to Action!

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