This document discusses how to strengthen corporate culture by recognizing cultural deficiencies and taking action. It defines culture as including people, demonstrated values, accepted behaviors, and the physical work environment. Strong cultures see benefits like higher engagement, productivity and profits, while weak cultures experience issues like high turnover. The document identifies "cultural vampires" who drain energy and convert others, in contrast to "cultural saints" who embody values and deliver results. It recommends taking action to strengthen culture through informal employee conversations, formal surveys and focus groups, recognizing both vampires and saints.

1. Vampires vs Saints – The Battle for Your Corporate
Culture

3. Our discussion today
• Defining Culture & its Impact
• Culture components
• Recognizing culture deficiencies
• Culture Vampires and Saints
• Taking Action

4. Defining Culture
• People
• Demonstrated Values
• Accepted Behaviours
• Environment
• Policies and practices
• How jobs are designed
• Working conditions and architecture

5. What do you need from
your People?
• Productivity
• Commitment
• Passion
Engagement

6. Engagement ROI
Operating Income
• Companies with low engagement scores earn an
operating income 32.7 % lower than companies with
more engaged employees.
• Similarly, companies with a highly engaged
workforce experience a 19.2 % growth in operating
income over a 12-month period.

7. Engagement ROI
Profitability & Attrition
• Engaged companies grow profits as much as 3X
faster than their competitors.
• Highly engaged employees are 87 % less likely to leave
the organization.

8. Culture Components
Vision & Mission Statements

9. Culture Components
• Reward Systems &
Measurement
• Praise and forgiveness
• Entitlements, or not
• Visible symbols

10. Culture
• Physical Work Environment
& Lighting
• Office layout & colours
• Furry Creatures
• Fun & Games
• Healthy and Safe
• Social interaction

11. Culture
• Corporate Memory
& Mythology
• Storytelling
• Orientation
• Town Halls

12. Recognizing Weak Culture
• Turnover
• Profitability
• Engagement
• Excessive absenteeism
• Weak or indifferent relationships

13. Cultural Vampires
• Not always visible
• Drain the energy from your good
people
• Convert others
• Black plague

14. Cultural
Saints
• You wish you had a million of these
• Embody values
• Deliver results
• People look up to them

15. Strengthening Culture
Informal:
• Employee Conversations
Formal:
• Employee Surveys
• Focus groups
• Fireside chats
• Exit surveys

16. Taking Action
• Quick Wins
• Vanquish your
vampires
• Visibility of Leaders
• Praise the saints