Fueling Brand Advocacy And Engagement With Mobile Apps

G3 Communications
17 de Jul de 2014
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
Fueling Brand Advocacy And Engagement With Mobile Apps
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Fueling Brand Advocacy And Engagement With Mobile Apps

Notas del editor

  1. Throughout our presentation we encourage you to interact with our speakers by typing in questions and comments using the questions pane. We will be answering questions live both during the event and after the presentation.
  2. This is the biggest thing to impact retailers and manufacturers in the last 10+ years and this is why an ecomm strategy is as integral to a manufacturer as it is to a retailer.
  3. We – humans are evolving, if you think about it – we want to maximize our own efficiency We want to leverage technology to improve our own lives Service when we need it Personal or not Automation and convenience rule Give up personal information as long as there is something in it for me Cisco study Results show 61 percent of global consumers are willing to shop in an omni-channel, self-service, completely automated store, and 52 percent prefer self-service stations for faster check-out lines Desire for more personal customer service: Although many shoppers want automation when purchasing, consumers are evenly divided, with 58 percent of consumers preferring help from an in-store associate. And when shopping online, slightly more consumers prefer to instant-message with a sales associate (30 percent), or call one on the phone (28 percent) than send an email (27 percent). Mobile shopping experience: Consumers slow to adopt retailer apps •Half of consumers use mobile phone when shopping: Majority 54 percent of consumers use mobile phones when shopping in a store, yet only 27 percent of consumers said they use retail mobile applications.
  4. An Opt in is the first indication of a customer’s desire to engage