Portion of an overall deck for the Waterloo Small business group - specifically on setting up your LinkedIn Company Page

1. LinkedIn – Company Page
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

2. Company Pages – Best Practices
To Create a LinkedIn Company Page you must meet these
requirements:
 Be an employee of the company
 Your position is listed in your Experience section
 You have a company email address
 Your company email domain is unique to your business
 Your profile strength must be intermediate
 You have several connections already in place.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62
What you can do on
your company
page.

3. Company Overview
4 Steps to get started:
1. Choose Company under the
Interests section of the main
page.
2. On the next page, choose
Add a company
3. On the next page, fill in your
company and info
(Company name and email
address), check the
confirmation box
4. Receive the confirmation
email from LinkedIn and go
to your page to start building
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

4. Information
What you’ll need to fill in:
 Company Language
 Name and type of company
 Company Size
 Your company website
 Industry
 Operating Status
 Year founded and,
 Locations.
The company description is critical, because
Google ranks company pages.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

5. Images
The Banner is what people will first see
when they visit your company page.
Requirements Banner:
Either .jpeg, .png, or .gif format
646 x 220 pixels and a max of 2MB in
size.
Requirements Logo:
After you’re finished – click Publish and your
home page is completed.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62
100 x 60 pixels and a max of 2MB in
size.

6. Products and Services
1. Go to main company
page and choose
“Products”
2. Click Edit Page and
then choose “add a
product or service”
3. After you fill it all
out, click publish and
your good to go.
It may seem
daunting, but it is really
worth your time and effort
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

7. Product/Service Page – Why it’s important
A great opportunity to show your product in
action, if you have a demonstration video
(Imaging exploding cakes).
But what if you’re a service?
How about a powerful testimonial from your
best customers?
Include a powerful call to action – for us that
will be a complimentary one hour review of
their CRM systems perhaps.
Tip:
You can order your product or service in any
way – but your 1st one is the most important as
it shows in your Overview
Once done - Publish
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

8. Ask for recommendations
Shows your
viewer, their
contacts that have
recommended you.
From your product
page, click “request
recommendations”.
The form is prefilled
but you can and
should personalize
your request.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

9. Careers and Insights
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

10. What you see for Insights
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

11. New Showcase Pages
A niche Company Page that
your followers can opt in to
learn more about a certain
product or sub-brand.
You can create up to 10
showcase pages for your
company.
Great for brands with distinct
customer personas.
Ensures that your followers
will get the relevant
information that they want
and need and you get more
traffic and leads.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

12. LinkedIn Resources
LinkedIn Marketing: Introducing LinkedIn showcase pages.
LinkedIn Marketing Solutions: Indepth look at showcase
pages
LinkedIn Marketing: Targeted Updates Overview help
LinkedIn Status Updates Best Practices
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62