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Kickstart	
  Package	
  
	
  
	
  
	
  
Our	
  approach	
  is	
  to	
  protect	
  your	
  capital	
  while	
  clearly	
  defining	
  the	
  Minimal	
  Viable	
  Product	
  
(MVP)	
  and	
  the	
  roadmap	
  for	
  its	
  vision.	
  
	
  
Backlog	
  of	
  Features	
  –	
  Define	
  the	
  MVP	
  with	
  a	
  detailed	
  list	
  of	
  items.	
  You’ll	
  be	
  better	
  
positioned	
  to	
  project	
  and	
  product-­‐manage	
  your	
  vision.	
  
	
  
	
  
Business	
  Showcase	
  	
  -­‐	
  Have	
  an	
  effective	
  tool	
  to	
  pitch	
  the	
  benefits	
  of	
  your	
  product	
  idea	
  to	
  
users	
  and	
  investors	
  alike,	
  whether	
  in	
  a	
  boardroom	
  or	
  on	
  Kickstarter.com.	
  
	
  
	
  
Clickable	
  Prototype	
  	
  -­‐	
  Demonstrate	
  the	
  user	
  experience	
  in	
  a	
  relatable	
  and	
  low-­‐cost	
  effective	
  
way	
  without	
  spending	
  your	
  entire	
  budget.	
  
	
  
	
  
Cost	
  per	
  Feature	
  	
  -­‐	
  Manage	
  your	
  budget	
  effectively	
  and	
  better	
  define	
  your	
  MVP	
  by	
  knowing	
  
the	
  actual	
  costs	
  associated	
  to	
  each	
  feature.	
  
	
  
	
  
Benefits	
  of	
  the	
  Kickstart	
  Package	
  are:	
  
	
  
• Prove	
  your	
  concept(s)	
  by	
  detailing	
  a	
  backlog	
  of	
  features	
  and	
  leveraging	
  a	
  clickable	
  
prototype	
  you	
  can	
  clearly	
  communicate	
  to	
  your	
  development	
  team	
  your	
  actual	
  
needs	
  and	
  understand	
  their	
  technical	
  feasibility.	
  
	
  
• Validate	
  the	
  demand	
  of	
  your	
  product/service	
  by	
  likely	
  users	
  and	
  investors	
  
willingness	
  to	
  risk	
  capital	
  by	
  enabling	
  them	
  to	
  experience	
  your	
  product/service	
  as	
  
demonstrated	
  through	
  your	
  clickable	
  prototype.	
  
	
  
• Be	
  better	
  positioned	
  to	
  determine	
  which	
  high-­‐valued	
  features	
  of	
  your	
  product	
  to	
  
pursue	
  based	
  on	
  their	
  associated	
  costs	
  and	
  your	
  available	
  budget.	
  
	
  
• You	
  have	
  a	
  complete	
  detailed	
  list	
  of	
  Product	
  Features,	
  a	
  demonstrable	
  and	
  Clickable	
  
Prototype,	
  and	
  a	
  Business	
  Showcase	
  PowerPoint	
  to:	
  	
  
§ Roadshow	
  to	
  investors	
  
§ Share	
  with	
  likely	
  users	
  
§ Provide	
  as	
  requirement	
  specifications	
  to	
  another	
  development	
  team	
  
	
  
• Compare	
  the	
  value	
  and	
  pricing	
  contained	
  in	
  our	
  Kickstart	
  package.	
  You’re	
  under	
  no	
  
obligation	
  to	
  use	
  our	
  resources	
  for	
  your	
  development	
  needs.	
  
	
  
• Finally	
  we’ll	
  identify	
  the	
  quality	
  gates	
  you	
  need	
  to	
  pass	
  in	
  order	
  to	
  know	
  the	
  earliest	
  
point	
  of	
  failure	
  for	
  your	
  product/service	
  idea	
  so	
  we	
  protect	
  your	
  capital.	
  You	
  may	
  
have	
  a	
  huge	
  budget	
  available,	
  but	
  there’s	
  no	
  sense	
  in	
  spending	
  it	
  all	
  if	
  you	
  know	
  with	
  
little	
  risk	
  and	
  capital	
  upfront	
  that	
  the	
  answer	
  is	
  no.	
  
	
  

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Data Cloud, More than a CDP by Matt Robison
 

Kickstart Package

  • 1. Kickstart  Package         Our  approach  is  to  protect  your  capital  while  clearly  defining  the  Minimal  Viable  Product   (MVP)  and  the  roadmap  for  its  vision.     Backlog  of  Features  –  Define  the  MVP  with  a  detailed  list  of  items.  You’ll  be  better   positioned  to  project  and  product-­‐manage  your  vision.       Business  Showcase    -­‐  Have  an  effective  tool  to  pitch  the  benefits  of  your  product  idea  to   users  and  investors  alike,  whether  in  a  boardroom  or  on  Kickstarter.com.       Clickable  Prototype    -­‐  Demonstrate  the  user  experience  in  a  relatable  and  low-­‐cost  effective   way  without  spending  your  entire  budget.       Cost  per  Feature    -­‐  Manage  your  budget  effectively  and  better  define  your  MVP  by  knowing   the  actual  costs  associated  to  each  feature.       Benefits  of  the  Kickstart  Package  are:     • Prove  your  concept(s)  by  detailing  a  backlog  of  features  and  leveraging  a  clickable   prototype  you  can  clearly  communicate  to  your  development  team  your  actual   needs  and  understand  their  technical  feasibility.     • Validate  the  demand  of  your  product/service  by  likely  users  and  investors   willingness  to  risk  capital  by  enabling  them  to  experience  your  product/service  as   demonstrated  through  your  clickable  prototype.     • Be  better  positioned  to  determine  which  high-­‐valued  features  of  your  product  to   pursue  based  on  their  associated  costs  and  your  available  budget.     • You  have  a  complete  detailed  list  of  Product  Features,  a  demonstrable  and  Clickable   Prototype,  and  a  Business  Showcase  PowerPoint  to:     § Roadshow  to  investors   § Share  with  likely  users   § Provide  as  requirement  specifications  to  another  development  team     • Compare  the  value  and  pricing  contained  in  our  Kickstart  package.  You’re  under  no   obligation  to  use  our  resources  for  your  development  needs.     • Finally  we’ll  identify  the  quality  gates  you  need  to  pass  in  order  to  know  the  earliest   point  of  failure  for  your  product/service  idea  so  we  protect  your  capital.  You  may   have  a  huge  budget  available,  but  there’s  no  sense  in  spending  it  all  if  you  know  with   little  risk  and  capital  upfront  that  the  answer  is  no.