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Metail allows users to discover clothes on their body shape online with minimum measurements from the user. With your avatar you can create outfits and coupled with our size advice this gives you a confidence in the size and fit.
I'm part of the team within Metail that has built a pipeline to collection, enriched and serve data to the company and our clients, and which has been used to validate Metail's product. This talk was given at the AWS Loft in London 21st April 2016 where I gave an overview of the end-to-end pipeline and then went into detail how we're using AWS' EMR to perform a batch processing of the collected data which is then served internally with Redshift.